Mobile games, animation, IP marketing
IP linking had become one of the most popular marketing methods in the mobile game market. In the Japanese mobile game market, this marketing method was particularly popular. For example, Monster Marble, Zhi Long Lost City, Cat War, and other popular mobile games that had been released for more than 10 years were still very popular. By collaborating with famous IPs such as anime, mobile games, and cartoon characters, mobile games could integrate the resources of both parties and achieve growth in many aspects, including expanding new users, increasing revenue, increasing downloads, increasing user activity, and expanding long-term influence. For example, animation IPs were the main target of mobile games in the Japanese market. Popular animation IPs such as Chainsaw Man, Tokyo Avengers, Attack of the Giants, New Era Evangelion Warriors, etc. often participated in mobile games and achieved outstanding results. Since the release of Cat Wars in November 2012, it has been continuously launching IP co-branding activities, which has promoted its monthly active users (MAU) and ranking in the Japanese market. Monster Marble has been launching monthly IP co-branding since 2014, with an average of more than two times per month. IP co-branding has helped to reach new users, push the download volume to a new peak, and also increase the mobile game in-game purchase revenue and promote localisation. In addition, there were also cases of using animation IPs for mobile game marketing in China. For example,"100,000 Cold Jokes" was a brand-new 3D turn-based card game based on national level animation IPs. The original author personally supervised the production and perfectly restored the characteristics of the animation. The dubbing of the game characters was completed by the original team members, and the players were attracted by collecting animation character cards, freely combining them, and improving the strength of the team through a variety of playstyles. All of these demonstrated the effectiveness of the mobile game animation IP marketing model. Read more exciting novels for free
What was an " animation IP "?
The intellectual property rights of animation and animation referred to the intellectual property rights of animation works, their adaptation works, and derivative works protected by copyright law, including scripts, character images, storylines, music, dance, pictures, and other elements. The animation IP was an important resource for companies, institutions, and individuals to create, produce, and spread animation works. It was also an important part of the animation industry. The value of animation IP was that it could bring higher popularity, reputation, and commercial value to the animation works. At the same time, it could also provide more channels and resources for the spread and promotion of the animation works. The development and protection of animation IP was of great significance to the development of the animation industry and the promotion of cultural innovation.
Games, animation, literature, film and television, which IP is more suitable for making games?
Now everyone is talking about IP marketing. What does "IP" mean?
"IP" referred to the process of turning intellectual property (IP) into marketing resources. IP marketing referred to the digital adaptation of the core elements of literary works, movies, music, and other creative works, including storylines, characters, worldviews, music rhythms, etc., and transforming them into marketing resources for promotion and sales in the market. The advantage of IP marketing was that it could maximize the value of creative works and transform them into the foundation of commercial success through digital means. At the same time, IP marketing could also better protect the intellectual property rights of creative works to avoid copyright disputes. In the process of IP marketing, it was necessary to conduct sufficient research and analysis on the works to determine the elements that could be sold, and then carry out digital adaptation to meet market demand and consumer preferences. At the same time, they also needed to establish a perfect marketing strategy and management system to ensure that the marketing effect was maximized.
QQ IP joint animation
There were many IP collaborations in the animation industry. For example, the S-level head animation IP [Journey to the West] was open to cooperation in all categories, including mobile games, client-side games, web-based games, etc. The forms of cooperation included the development of themed games, the collaboration between movies and games, the placement of characters/props, joint marketing, etc. In addition, the authorization was open to all categories, involving fast-moving consumer goods, food, clothing, and many other fields. In the past, the company had cooperated with the company, and the company had introduced animations from the company, such as "Ghost Destroyer's Blade Pillar Training Chapter," which improved the user experience in many ways and achieved excellent results. The Dragon Clan, which was produced by the company, was distributed overseas and achieved good broadcast results in many countries and regions. In addition, Absolute Deduction had made many collaborations with the animation company, including the Little Fox Demon Matchmaker, Once Upon a Time There Was a Spirit Sword Mountain, and Psychic Concubine. They restored the animation plot in the game and introduced the relevant card masks. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
QQ IP adapted animation
The results of the adaptation of the IP animation were quite fruitful. Since 2017, the company has been working on the game adaptation animation track. So far, it has launched at least 17 animation works, which were adapted from nine games, such as Arad: The Gate of Destiny based on the IP of Dungeon Fighter Online, and King of Kings based on Honor of Kings. Don't be noisy. At the 2021 animation conference, the company announced a "6 + 1" content layout covering 75 works in seven categories, including 29 sequels, totaling 104 works. At the annual press conference held in August 2023, the company released 111 animation works, with 41 sequels, involving many IPs and years, accounting for nearly 40% of the total, and almost all of them were produced by the company. In addition, since its establishment in 2012, the company had cultivated many high-quality IPs and carried out cross-field adaptation and development, such as Under One Person and Little Fox Demon Matchmaker. Yuewen Group was the largest content supplier of the company. About 50% of the top 30 comics on the best-selling list of the company were adapted from Yuewen's literary works. The two parties jointly launched the "Online Comic Revival Plan" and created many first-tier works such as "I'm a Big Brother of Cultivation","Super Magical Pet Store","Dafeng Nightwatchman", and so on. Among the top 10 trending videos and animations on the list, nine of them were adapted from Yuewen's IP. Among them, the " Battle Through the Heavens " series had more than 20 billion views and had topped the list of all categories of videos on the list. Recently, on August 10, 2024, QQ Video released a number of large-scale IP animation works, such as the animation "Fire" adapted from "The Strange Immortal". With the release of King of Glory: Chapter of Glory and the popularity of the game breaking through 230 million, the game adaptation animation and the integration of movies and games became hot topics in the market again. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
The Microblog Marketing of the Animation Store
There were a few key points when an animation store did Weibo marketing: 1. ** Clear promotion purpose and planning content **: First of all, you have to clarify the promotion purpose and plan the Weibo content around the purpose. The usual practice was to update the animation industry news every day, with pictures of animation products, coupled with witty words to resonate and facilitate reposting. You can also create ideas based on Weibo hot topics and holiday events, and insert relevant information about the animation store at the right time. 2. ** Use micro-events **: Plan online small events and set up animation products as prizes to stimulate fans to participate. 3. ** Interactivity segment **: - ** Replying to fans **: Replying to fans 'questions and comments, and interacting with fans' anime Weibo posts. Pay more attention to places where anime fans gather, such as anime micro-bars, anime micro-groups, etc., to increase the exposure of the account. You can show off anime products in these places. - ** Control the number of posts **: The number of posts should be moderate, about 10 per day is more appropriate, to avoid too much fans to dislike the flood screen, too little fans will feel empty content. 4. ** Weibo content update key points **: - ** Maintain update frequency **: As an open platform, Weibo is a channel for direct communication with consumers. It needs to be updated frequently. For example, foreign well-known brands basically have more than one update on Weibo every day. - ** Rich content format **: Set up different topic columns to increase the continuity of the content. You can also insert interesting activities to attract fans to interact, such as planning activities for customers to show off their purchases. Customers who have already bought the goods will be rewarded if they post the goods @ animation shop. Those who post the most amount of purchases will be rewarded more to stimulate their enthusiasm for buying. - ** Operating as a natural person **: You can't just publish official or advertising information. You have to be popular. The advertisement was written in a conversational way, and the content was embedded in the advertisement. The text and pictures were used together. The pictures were responsible for advertising, and the text was responsible for acting cute to deepen the customer's impression. - ** Maintain content continuity **: Set up fixed columns, such as new product announcements, discussion forums, product usage exchanges, etc., and update them frequently to increase the attention of fans. 5. ** Good at using Weibo functions **: Use different background images (such as anime pictures, store logo, store interior image, etc.) and color schemes to give people a refreshing feeling. Weibo could also serve as customer service, solving problems and confusion related to products through communication with fans. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Xiaojinma marketing mobile phone
The Little Golden Horse marketing mobile phone was created by an innovative company that focused on software technology, smart hardware, and the construction of a smart marketing ecosystem. The company independently developed intelligent marketing software, customized the Little Golden Horse marketing mobile phone, and also provided intelligent marketing services from brand, reputation, and promotion. They served their customers with all their heart to realize brand value. Its R & D and operation team was composed of talents from universities, masters, and doctors. The WeChat marketing system developed was compatible with Android version 12.0 and above. It had a nationwide guarantee with the motorcycle Xiaomi mobile phone. It was safe, stable, and easy to operate. It had 20 V-letter multi-opening functions, which could meet the needs of many industries for contacts and exposure. A small Jinma Weiying customer marketing mobile phone was equivalent to hiring 12 employees. As long as there was network and electricity, it could automatically attract fans and promote itself. " A Short History of the Future: Legends of the Intelligent Era " was equally exciting. Everyone was welcome to click and read it!
What did animation IP mean?
An animation IP(animation IP adaptations) referred to a movie, TV series, game, or other form of entertainment content adapted from a specific animation work. It usually had a strong fan base and audience. The creation of animation IP could use the IP value of the original work to achieve better publicity and commercial realization. For example, if the IP of an animation was adapted into a movie, it could attract more viewers and increase box office revenue with the influence of the work. At the same time, the animation IP could also bring higher profits to the producers because they could attract more investment and sponsors from the fan base of the IP.
The materialization of animation IP is the most popular
In the current market environment, the materialization of animation IP had become a hot business. From the perspective of commercial value, the materialization of animation IP had a market space of hundreds of billions and was the engine of offline passenger flow. In the current traffic impact, offline physical businesses such as shopping malls were the beneficiary of IP commerce. The cooperation between IP and shopping centers had developed from a single sale of peripheral products to today's diverse model, including cross-border beverage experience stores, flash stores, theme shows, and theme parks. The development of tangible derivative products of animation IP relied on the animation image. There was no need for specific content information. The animation image could be used as an identification to promote sales, and the consumer groups were wide and active. Take Guangzhou as an example. In 2023, the revenue of Guangzhou's animation industry was as high as 25 billion yuan, accounting for one-fifth of the national revenue. The animation IP had become the "top stream" of the cultural industry from the box office to the surrounding hot sales. From the miraculous box office sales of animation movies to the hot sales of animation derivative products, various theme and style of animation products continued to emerge and cross-border IP cooperation. This showed that the commercial potential of animation IP materialization was huge. At the same time, as the world's second largest consumer market, China had huge potential for IP authorization products. The IP authorization business was popular around the world, and the Chinese IP authorization market had a large space. All of these pushed the materialization of animation IP to become a very popular industry development direction. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Top 5 of the global animation IP rankings
According to the relevant information, the top five global animation IPs were as follows: 1. Pokémon (also known as Pokémon or Pokémon) was worth a total of 85 billion US dollars. It had many comics, animations, various games, various merchandise, and live-action movies. Pikachu was one of the most famous cartoon characters in the world. 2. Hello Kitty, with a total value of 75 billion US dollars, was a Japanese cartoon character that was popular all over the world. It occupied an important position in the decoration of many girls 'lives, such as clothes, bags, room decorations, etc. 3. Winnie the Pooh, with a total value of 75 billion US dollars, was one of the most well-known bear images in the world, and its merchandise could be seen everywhere. 4. Mickey Mouse and Friends, with a total value of 70 billion US dollars, included Mickey, Minnie, Donald Duck, Daisy, Goofy, Pluto, Qiqi, and Theodore, which were well-known around the world. It was a masterpiece of the game. 5. The total value of "The Princesses" was 45 billion US dollars. It included Snow White, Sandy, Ello, Ariel, Belle, Jasmine, Pocahonti, Hua Mulan, Tiana, Le Pei, Melida, and Moana. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>