Hangzhou Qingmei Company

Answer 1

Hangzhou Qingmei Network Technology Co., Ltd. was established in 2013. It was a modern brand management company that focused on brand operation incubation and e-commerce global services.

In terms of brand incubation, the company self-operated the national style Hanfu children's wear brand "Peach Blossom Tune". The brand combined the national style aesthetics and trends, and relied on its own flexible supply chain to reshape the Hanfu children's wear category. It was committed to becoming the top brand of Oriental children's wear and enlighten the beauty of the world's children. It has physical stores in Hangzhou, Shanghai, Nanjing and other places offline. Online, it can sell through all channels through digital marketing. It also invites the designer team of the Forbidden City to improve the design of Han clothes, so that the texture is elegant and suitable for daily wear. The aim is to stimulate more children's confidence in national culture, create the first lesson of oriental aesthetic education, enhance the Chinese people's awareness of their own traditional clothes and cultivate elegant and polite wearing habits.

In terms of e-commerce global service, the company mainly serves fast-moving consumer goods enterprises with certain brand influence. With the two-wheel drive mode of global service + new consumption enabling, the company carries out a series of operations such as flagship store construction, distribution management, full-platform operation, social marketing, advertising communication, etc. to improve the brand image with new consumption concepts, implant and enhance brand value, and establish a stable online supply and marketing cooperation system. The company had established cooperative relationships with L'Oréal of France, BG of South Korea, Jahwa of Shanghai, Kose of Japan, Reckitt of the United Kingdom, Bayer of Germany, Yum Brands of the United States, Bawang, Dicos, Yangsheng Hall, etc. The scale of the company quickly entered the level of 100 million yuan, and a single project increased by up to 501%. It became a leading company in many sub-industries.

The company's vision was to focus on the brand, rely on e-commerce, link offline channels, gather three-dimensional resources, and do the best integrated marketing for the brand. The company also had a variety of benefits, including weekends and legal holidays, providing funds and opportunities for learning and training, Werewolf Kill, poetry competitions, and other social organizations to enrich their spare time, paid domestic and foreign travel, competitive salary system, and rapid improvement of the promotion system. There was also a business partner mechanism to participate in the company's profits and become a shareholder. Its CEO was Zhou Yongjian, the founder of the company. He was a senior operator of the Taobao marketing department of the former Ali Baba. He was responsible for the product operation of the Taobao marketing department and led many brand marketing activities.

While waiting for the TV series, he could also read the exciting content related to this site!