I'm not entirely sure. While the original 'A Christmas Story' had a certain magic that was very much tied to the Christmas season, this sequel is set in summer. But if they can transfer the elements that made the original great, like the quirky characters, the family - centric plot, and the humorous narration, and adapt them to the summer setting, then it could potentially be as popular. They also need to market it well to reach a wide audience, not just those who loved the Christmas story.