Definitely include the company's origin, like the idea that sparked it. Then, key individuals such as founders and early employees who played significant roles. Talk about any unique selling points that emerged over time. For example, if your company was the first to introduce a certain technology, that's a great part of the story. And of course, the growth trajectory, from a small startup to its current size.
There are several important elements. First, the vision that the founders had when starting the company. This gives the overall purpose. Second, the turning points in the company's history, like when it pivoted its business model. Third, the relationships with partners, suppliers, and customers over the years. These relationships often shape the company's development. Fourth, the cultural aspects of the company, how the values were formed and maintained. All these elements combined can create a comprehensive and engaging company story.