One of the best ad stories is Apple's '1984' Macintosh ad. It was revolutionary. It presented Apple as a rebel against the established computer norms, like IBM. The ad was shown during the Super Bowl and its dystopian, thought - provoking imagery captured the public's imagination. It not only promoted the Macintosh but also established Apple as an innovative and forward - thinking brand.
Nike's 'Just Do It' campaign has some amazing ad stories. They've used many athletes over the years. For example, the ads with Michael Jordan. These ads showed Jordan's determination and skill, and associated Nike with high - performance and the idea of achieving your dreams through hard work. Nike was able to build a brand image that inspired people to be active and to strive for more.
Coca - Cola's 'Hilltop' ad is also a great ad story. The ad featured a group of young people from different ethnicities singing 'I'd Like to Buy the World a Coke' on a hilltop. It was a very positive and inclusive message during a time of social unrest. It made Coca - Cola seem like a brand that could bring people together, and it became very popular, with the song also getting a lot of airplay.
One of the best ad stories could be the Apple '1984' ad. It was revolutionary. It presented Apple as a rebel against the conformist computer world, which was dominated by IBM at that time. The ad was more like a short film and it grabbed people's attention instantly, making Apple a very cool and innovative brand in people's minds.
The selection of the best 200 ad stories could be a complex process. It could involve considering multiple factors. Audience engagement is a key factor. Ads that generate a high level of interaction, such as likes, shares, and comments on social media, are likely to be considered. Another factor could be the brand recall. If an ad is so memorable that consumers can easily remember the brand associated with it, it has a good chance of being selected. Additionally, the long - term impact on the brand's image and reputation also plays a role. An ad that positively influences how the brand is perceived over time is more likely to be part of the best 200.
Some of the best 2000ad graphic novels include 'Judge Dredd: The Day the Law Died'. It's a classic that shows the chaos in Mega - City One when Judge Cal takes over. Another great one is 'Nemesis the Warlock'. It has an amazing and complex story with a unique art style.
We can learn various marketing strategies. For example, how to target different audiences effectively. Also, we might learn about the use of creative elements like unique visuals or engaging storylines to capture people's attention.
Creativity is a key element. In the best case stories, like Apple's ad campaigns by TBWA\Chiat\Day, the agency was creative enough to show the unique features of Apple products in a very appealing way. Another element is understanding the target audience. For example, in Pampers' ads by Saatchi & Saatchi, they knew exactly what parents wanted and created ads that addressed those needs.
One success story could be a small local coffee shop. They started using Yelp ads and saw an immediate increase in foot traffic. People who were searching for coffee places in the area were directed to their page more often, leading to a growth in daily sales.
One real LinkedIn ad story could be about a startup that used LinkedIn ads to target industry experts. They managed to get in touch with key influencers in their field, which led to increased brand awareness and eventually partnerships. The ad was crafted to appeal specifically to those with certain job titles and interests within the industry.
One horror story could be when an ad agency promised a client a huge social media reach but used unethical tactics like buying fake followers. As a result, when the client launched a product, the engagement was extremely low because the so - called followers were not real customers. This led to a damaged reputation for the client and a lawsuit against the agency.
Another highlight is the Budweiser's Clydesdale horses ads. These ads often told heart - warming stories. For example, the ones where the Clydesdales pulled the beer wagon through snow or participated in parades. They associated the brand with strength, tradition, and a touch of Americana, which made Budweiser not just a beer but a part of American culture.
One great case is from Ogilvy. They created a very impactful ad campaign for Dove. The 'Real Beauty' campaign was revolutionary. It focused on real women's bodies instead of the typical 'perfect' models. This not only increased Dove's brand awareness but also changed the conversation around beauty in the advertising world.