There's Patrick Rothfuss. His 'The Kingkiller Chronicle' has a huge following. His writing is very detailed and he creates a vivid and immersive world. Also, Leigh Bardugo is quite popular. She has created a unique fantasy world in her 'Grishaverse' series, with interesting characters and a complex plot.
One popular author in new fantasy fiction is Brandon Sanderson. His books are known for their intricate magic systems and well - developed worlds. Another is N. K. Jemisin, who has won multiple awards for her unique take on fantasy, often exploring themes of race and power.
Neil Gaiman is also considered a part of new fantasy fiction in a sense. His works, like 'American Gods', blend elements of modern life with fantasy in a very creative way. And then there's Susanna Clarke with her 'Jonathan Strange & Mr Norrell', which is a great example of a new take on historical fantasy.
Leigh Bardugo is quite popular. Her 'Grishaverse' books, like 'Six of Crows' and 'Shadow and Bone', have complex characters and engaging plots. Sarah J. Maas is also well - known for her 'Throne of Glass' and 'A Court of Thorns and Roses' series. Another popular author is Holly Black with her 'The Cruel Prince' and other works in the fae - related fantasy genre.
John Green is a very popular author in YA fiction. His books like 'The Fault in Our Stars' are widely loved. Another one is J.K. Rowling with her 'Harry Potter' series which has a huge YA following.
It's hard to say for sure who the popular authors in 2024 new fiction will be. However, some established authors who are likely to continue to be popular are those who have a large and dedicated fan base already. For example, J.K. Rowling, if she releases new work, will surely draw a lot of attention. Also, George R.R. Martin, if he finally releases the next installment in his 'A Song of Ice and Fire' series. New and emerging authors might also gain popularity. Maybe some young writers who are able to tap into the current cultural zeitgeist with their unique storytelling.
Douglas Adams is quite popular. His 'The Hitchhiker's Guide to the Galaxy' is full of zany humor. Another one is Terry Pratchett, known for his Discworld series which is filled with satirical and witty storytelling.
Rick Riordan is another popular author. His books, such as the 'Percy Jackson' series, are full of adventure. Percy and his friends go on adventures to save the world from the wrath of the gods. They travel to different mythological places and battle against various monsters.
N. K. Jemisin is a well - known author in this area. Her works often blend elements of fantasy and social commentary, creating rich and complex worlds. Another is Jeff VanderMeer, whose books are known for their unique and often disturbing settings and concepts.
Colleen Hoover is quite popular. Her novels often deal with complex relationships and emotions, and her hardback books are highly sought - after. Another is Stephen King. His new hardback fictions in the horror and supernatural genre always attract a large readership. Also, Delia Owens has gained popularity with her works that blend nature and human drama in hardback form.
Tana French is a popular author in new crime fiction. Her books often have a strong sense of place and complex characters. Another one is Gillian Flynn. Her works are known for their dark and twisty plots. Also, there's Denise Mina who writes crime novels with a focus on social issues and strong female characters.
One popular author in new urban fiction is Zadie Smith. Her works often explore the multi - cultural aspects of urban life.
One popular author in new detective fiction is Gillian Flynn. Her works, such as 'Gone Girl', are known for their complex characters and unexpected plot twists. The stories often keep readers on the edge of their seats as they try to figure out the truth behind the mysteries.