IBM also had a significant cultural change success. In the past, IBM was known for its very formal and hierarchical culture. However, as the market changed, they shifted towards a more customer - centric and collaborative culture. They encouraged teams to work across departments and focus on solving customer problems. This cultural shift helped IBM to stay relevant in the ever - changing technology market.
Zappos is another. Their focus on customer service as a core part of their organizational culture is remarkable. They empower their employees to go above and beyond for customers. For instance, if a customer needs a different size shoe and it's out of stock, the employee might search other stores or even buy it from a competitor to satisfy the customer. This has made Zappos a well - known and highly respected brand in the e - commerce world.
One success story is Google's shift to a more mobile - first approach. They recognized the growing importance of mobile devices early on. The company restructured its teams, focused R & D efforts on mobile - friendly features, and optimized their services for mobile. This led to increased user engagement and market share in the mobile space.
One success story is from Company A. They decided to shift from a traditional hierarchical structure to a more flat and collaborative one. Management clearly communicated the reasons for the change, which were mainly to improve innovation and decision - making speed. They provided extensive training to employees on new ways of working and collaboration tools. As a result, teams became more self - organized, and there was a significant increase in the number of new product ideas and a faster time - to - market for those products.
One great organizational culture success story is Google. Google's culture emphasizes innovation, creativity, and employee well - being. They offer perks like free meals, on - site gyms, and flexible work hours. This culture attracts top talent from around the world. Their '20% time' policy, where employees can spend 20% of their work time on personal projects, has led to the creation of many successful products such as Gmail. By valuing their employees and encouraging a creative environment, Google has become one of the most successful companies in the world.
Clear communication. Successful organizations communicate the reasons and goals of the culture change clearly. For instance, Amazon communicates its customer - first culture clearly to all employees. This ensures that everyone is on the same page and working towards the same cultural values.
There was a software company where they had a tradition called 'desk swap day'. Once a month, employees randomly swap desks. This not only helps them clean up their workspaces but also encourages them to interact with different colleagues. One time, two people who rarely talked before became good friends after a desk swap. It created a more collaborative and friendly organizational culture.
The city of Copenhagen in Denmark is also a great example. They have changed their urban culture to be more bike - friendly. They built extensive bike lanes, provided bike - sharing programs, and educated the public about the benefits of cycling. As a result, a large percentage of the population now uses bikes for daily commuting, reducing pollution and traffic congestion. It shows how a cultural shift towards sustainable transportation can be successful.
Toyota has a remarkable organizational development success story. Their lean manufacturing system is world - famous. It focuses on waste reduction, continuous improvement, and just - in - time production. This has not only increased productivity but also improved quality control. Their team - based approach also encourages employees to contribute ideas for improvement.
A great organizational behavior success story is Toyota. They have a system of continuous improvement known as Kaizen. Workers at all levels are involved in identifying and solving problems in the production process. This collaborative approach has made Toyota highly efficient and able to produce high - quality cars consistently. Also, Southwest Airlines is a success in this regard. Their unique corporate culture that values fun, teamwork and customer service has helped them to be one of the most profitable airlines in the world.
Netflix is a great success story in corporate culture change. Their culture is based on freedom and responsibility. They got rid of traditional policies like fixed vacation days. Instead, they trust their employees to manage their own time and work. This has led to a highly motivated workforce. Also, they have a culture of giving honest feedback. If a show is not working well, employees are expected to be upfront about it. This has enabled them to produce high - quality original content consistently.