Chaji was a brand from Yunnan, China.
Chaji was a brand from Yunnan, China.
The founder of the Overlord Tea Concubine, Zhang Junjie, was from Chengdu, Sichuan Province.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The founder was Zhang Junjie. Chaji used good tea and milk to make health-friendly tea. She was committed to presenting a cup of refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea to tea lovers. The brand incorporated the Chinese style into the brand, including the brand name from the classic opera Farewell My Concubine, as well as the Chinese painting, calligraphy, opera and other elements in the design of offline stores. Chaji's expansion in the overseas market was relatively late, entering the Southeast Asian market in 2019. In recent years, the Overlord Tea Concubine had achieved initial success in the domestic market. The number of stores had exceeded 3000, covering 30 provinces and 243 cities. The secret to a brand's success was to choose the right track, find the right manager, and carry out continuous and vigorous marketing. Overlord Tea Concubine's popular product was Boya Absolute String, which sold an average of more than 10 million cups a year. At present, the Overlord Tea Concubine was carrying out an international strategy. It planned to break through 2000 stores in the domestic market and enter 15 provinces next year, with 300-500 stores in each province.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The founder of the brand was Zhang Junjie. The Overlord Tea Concubine was committed to using high-quality tea leaves and milk to make health-friendly tea drinks, so as to present refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The brand incorporated Chinese cultural elements into the brand. For example, the brand name was taken from the classic opera " Farewell My Concubine." The LOGO was based on the opera's facial features. The offline store design was filled with elements such as traditional Chinese painting, calligraphy, and opera. Chaji began to enter the Southeast Asian market in 2019 and planned to shift its focus to the overseas market in 2024. The brand had achieved some success in the domestic market. It currently had about 400 stores and was expected to have a comprehensive sales of about 500 - 600 million yuan this year. The success of the Overlord Tea Concubine could be attributed to the fact that she had chosen the right track, found the right manager, and carried out continuous and vigorous marketing. In addition, the brand's popular product, Boya Juexian, sold an average of more than 10 million cups a year, which also brought about a period of success.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand's main product was raw leaf fresh milk tea, which combined oriental culture with tea inheritance and innovation. The product concept of Overlord Tea Concubine was "Fresh Fresh Leaf Milk Tea·Drink the True Tea Taste", insisting on using good tea and milk to make healthy and friendly tea drinks. Their products tasted light and satisfied some consumers 'new needs for simplicity, heavy tea, and authentic flavor. The development of the tea market, product features, brand positioning, and operational strategies of the Overlord Tea Concubine had received a certain amount of attention. Through online and offline marketing methods, such as providing information on the ingredients and calories of the products, and cooperating with other brands to launch themed stores, they successfully integrated the healthy and low-gi initiative into the minds of consumers. The Overlord Tea Concubine's development momentum was good. At present, there were a large number of stores in China and overseas.
Chaji was a tea brand from Yunnan, founded in 2017. The brand focused on raw leaf fresh milk tea and focused on using good tea and milk to make healthy and friendly tea drinks. Its signature product,"Boya Absolute String," had an average annual sales of more than 20 million cups. Chaji had expanded rapidly in the past few years, opening stores in Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian, and more than 70 stores in countries such as Malaysia, Thailand, and Singapore. Up to now, the number of stores worldwide had exceeded 4000. The success of the Overlord Tea Concubine was due to its high-quality tea base and creative taste, as well as its accurate grasp of consumer needs. The brand had developed its own path in the tea market and became a latecomer who worked hard to forge ahead.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation, and was committed to building a new oriental tea shop. The brand name originated from the classic Beijing opera song Farewell My Concubine. The product design, name, and store decoration all incorporated national elements. The Overlord Tea Concubine's development process was relatively short, but she had made great achievements in a short period of time. As of October 2022, there were 760 stores in the country, and it was estimated that more than 2300 stores would be opened by 2023. In addition, Chaji was also expanding overseas, opening more than 70 stores in Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its innovative product positioning and category selection, as well as the ingenious use of marketing strategies. The brand focused on the health of its products and launched the "Nutritional Choice" logo in its stores in Shanghai, allowing consumers to choose beverages based on their nutritional content. The Overlord Tea Concubine also expanded the scale of her stores through direct sales, joint operations, and concessions. Overall, the Overlord Tea Concubine had made remarkable achievements in the tea market and had gained a certain degree of popularity and influence in both domestic and foreign markets.
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand focused on raw leaf fresh milk tea, focusing on the use of good tea and milk, pursuing a refreshing and not greasy taste that could be drunk with the fragrance of tea. Chaji incorporated Chinese elements into the product design, name, and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The brand had developed rapidly in just a few years. It now had more than 2300 stores nationwide, with a total of more than 4000 stores, covering Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu and other regions. It also opened stores in countries such as Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its high-quality tea base and creative taste, as well as finding new opportunities and breakthroughs in the tea market. The brand expanded through direct sales, joint operations, and concessions. It planned to further increase the number of stores in the future, especially in new first-tier and second-tier cities.
Chaji was a tea brand founded in 2017 and was based in Yunnan Province, China. The brand was famous for using good tea and milk to make healthy and friendly tea drinks. Its signature product was Boya Absolute String, which sold more than 20 million cups a year. In the past few years, Chaji had gradually expanded to many parts of China and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. At present, the number of stores worldwide had exceeded 4000. The brand focused on integrating the Chinese style into the brand, displaying traditional Chinese cultural elements through brand name, logo design, and store decoration. The marketing strategy of the Overlord Tea Concubine also received much attention. The brand attracted consumers through cross-border cooperation with other brands and the launch of new products. The Overlord Tea Concubine was scheduled to be listed in the United States in 2024.