Chaji
Chaji was a tea brand from Yunnan, founded in 2017. The brand focused on raw leaf fresh milk tea and focused on using good tea and milk to make healthy and friendly tea drinks. Its signature product,"Boya Absolute String," had an average annual sales of more than 20 million cups. Chaji had expanded rapidly in the past few years, opening stores in Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian, and more than 70 stores in countries such as Malaysia, Thailand, and Singapore. Up to now, the number of stores worldwide had exceeded 4000. The success of the Overlord Tea Concubine was due to its high-quality tea base and creative taste, as well as its accurate grasp of consumer needs. The brand had developed its own path in the tea market and became a latecomer who worked hard to forge ahead.
Chaji
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand's main product was raw leaf fresh milk tea, which combined oriental culture with tea inheritance and innovation. The product concept of Overlord Tea Concubine was "Fresh Fresh Leaf Milk Tea·Drink the True Tea Taste", insisting on using good tea and milk to make healthy and friendly tea drinks. Their products tasted light and satisfied some consumers 'new needs for simplicity, heavy tea, and authentic flavor. The development of the tea market, product features, brand positioning, and operational strategies of the Overlord Tea Concubine had received a certain amount of attention. Through online and offline marketing methods, such as providing information on the ingredients and calories of the products, and cooperating with other brands to launch themed stores, they successfully integrated the healthy and low-gi initiative into the minds of consumers. The Overlord Tea Concubine's development momentum was good. At present, there were a large number of stores in China and overseas.
Chaji
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, while providing pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation, and was committed to building a new oriental tea shop. The brand name originated from the classic Beijing opera song Farewell My Concubine. The product design, name, and store decoration all incorporated national elements. The Overlord Tea Concubine's development process was relatively short, but she had made great achievements in a short period of time. As of October 2022, there were 760 stores in the country, and it was estimated that more than 2300 stores would be opened by 2023. In addition, Chaji was also expanding overseas, opening more than 70 stores in Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its innovative product positioning and category selection, as well as the ingenious use of marketing strategies. The brand focused on the health of its products and launched the "Nutritional Choice" logo in its stores in Shanghai, allowing consumers to choose beverages based on their nutritional content. The Overlord Tea Concubine also expanded the scale of her stores through direct sales, joint operations, and concessions. Overall, the Overlord Tea Concubine had made remarkable achievements in the tea market and had gained a certain degree of popularity and influence in both domestic and foreign markets.
Chaji
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand focused on raw leaf fresh milk tea, focusing on the use of good tea and milk, pursuing a refreshing and not greasy taste that could be drunk with the fragrance of tea. Chaji incorporated Chinese elements into the product design, name, and store decoration. The name was inspired by the classic Beijing opera song, Farewell My Concubine. The brand had developed rapidly in just a few years. It now had more than 2300 stores nationwide, with a total of more than 4000 stores, covering Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu and other regions. It also opened stores in countries such as Malaysia, Thailand, and Singapore. The success of the Overlord Tea Concubine could be attributed to its high-quality tea base and creative taste, as well as finding new opportunities and breakthroughs in the tea market. The brand expanded through direct sales, joint operations, and concessions. It planned to further increase the number of stores in the future, especially in new first-tier and second-tier cities.
Chaji
Chaji was a tea brand founded in 2017 and was based in Yunnan Province, China. The brand was famous for using good tea and milk to make healthy and friendly tea drinks. Its signature product was Boya Absolute String, which sold more than 20 million cups a year. In the past few years, Chaji had gradually expanded to many parts of China and opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore. At present, the number of stores worldwide had exceeded 4000. The brand focused on integrating the Chinese style into the brand, displaying traditional Chinese cultural elements through brand name, logo design, and store decoration. The marketing strategy of the Overlord Tea Concubine also received much attention. The brand attracted consumers through cross-border cooperation with other brands and the launch of new products. The Overlord Tea Concubine was scheduled to be listed in the United States in 2024.
Chaji
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand name was taken from the classic Beijing opera song, Farewell My Concubine. The product design, name, and store decoration all adopted national elements. The Overlord Tea Concubine insisted on using good tea and milk to make health-friendly tea drinks. The main product was raw leaf fresh milk tea, which was loved by tea lovers for its refreshing and non-greasy taste. The brand had expanded rapidly in the past few years and had opened stores in many parts of China. It also had more than 60 stores in Southeast Asian countries such as Malaysia, Singapore, and Thailand. Chaji's development strategy was global, and its goal was to become the leading brand in the global tea market.
Chaji
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand mainly produced raw leaf fresh milk tea, but also provided pure tea, fresh fruit tea and other related derivative products. The Overlord Tea Concubine combined oriental culture with tea inheritance and innovation to create a new oriental tea shop. The brand name originated from the classic Beijing opera song, Farewell My Concubine, and incorporated national elements into the product design, name, and store decoration. The idea of the Overlord Tea Concubine was to make tea into one's bones and insist on using good tea and milk to make healthy and friendly tea drinks. The brand is expanding rapidly in the domestic market. Currently, there are about 400 stores in the country. It is estimated that this year's comprehensive sales will be about 500 - 600 million yuan. In addition, Chaji was also expanding overseas, opening nearly 40 stores in Malaysia and Singapore. The goal of the Overlord Tea Concubine was to break through 2000 stores in the domestic market and bring brand value and market share to the domestic market. The brand's specialty was the combination of real milk and tea leaves in pursuit of health and safety. The development of Overlord Tea Concubine had received the attention and support of investors. It had completed two rounds of financing, with the amount of financing exceeding 300 million yuan.
Chaji
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was committed to providing consumers with refreshing, non-greasy raw leaf fresh milk tea that could be drunk with the fragrance of tea. Overlord Tea Concubine's signature product was Boya Absolute String, which sold more than 10 million cups a year. In just five years, the Overlord Tea Concubine rapidly expanded to more than 220 cities across the country and achieved a counter-trend growth in 2022, with the number of stores increasing by 133.4%. At present, Chaji had more than 2500 stores and opened nearly 40 stores in countries such as Malaysia, Singapore, and Thailand. The brand was scheduled to be launched in the United States in 2024. Chaji's goal was to become the "Starbucks" of the tea industry and achieve this goal by creating a minimalist supply chain and attracting young consumers.
Chaji
Chaji was a new Chinese tea brand founded in 2017 and was based in Chengdu, Sichuan Province. The brand was featured by the use of good tea and milk to make health-friendly tea drinks. It was dedicated to presenting a cup of refreshing, non-greasy, and tea-flavored raw leaf fresh milk tea. The Overlord Tea Concubine's signature product,"Boya Absolute String," had an average annual sales of more than 20 million cups. In the past five years, Chaji had gradually expanded to Yunnan, Sichuan, Chongqing, Zhejiang, Guangdong, Jiangsu, Guizhou, Henan, Shaanxi, Shandong, Guangxi, Jiangxi, Xizang, Fujian and other regions. It had also opened more than 70 stores in countries such as Malaysia, Thailand, and Singapore, with more than 4000 stores worldwide. The Overlord Tea Concubine's development strategy was to face the world and was committed to creating a new tea with a national style. It developed rapidly and achieved good results in the overseas market.
Chaji logo
The logo design concept of Chaji was closely related to the brand's culture and mission. Firstly, the shape of the logo used tea leaves as the design element. It used smooth lines to outline the outline of the tea leaves, presenting a beautiful curve effect. This design implied the softness and quality of the tea leaves, and at the same time, it also enhanced the brand's recognition. Secondly, the colors of the logo were green and brown. These were the colors of the tea leaves themselves, implying the natural attributes of the tea leaves and the brand's pursuit of quality. Finally, the font of the logo was chosen to be simple and elegant in a modern style. It was in line with the brand's positioning and was easy to read and remember.
The founder of Chaji
The founder of the Overlord Tea Concubine was Zhang Junjie. He founded the Overlord Tea Concubine in 2017 and successfully led the brand to break through in the tea market. Zhang Junjie had more than ten years of experience in the tea industry. He had entered the industry since he was 17 years old, and had grown from a basic clerk to a store manager and the regional operations director of a tea brand in Yunnan. He had also crossed into the artificial intelligence industry and was responsible for overseas channel development in the Asian market. At present, the Overlord Tea Concubine had more than 600 stores around the world, from Yunnan Fire to Southeast Asia, becoming the "light of milk tea" in the eyes of local consumers.