The distribution of cultural travel coupons promoted the warming of the cultural travel market, which in turn promoted the recovery and growth of the economy. The distribution of these coupons could stimulate the consumption potential of tourists and citizens, encourage off-peak consumption, and reasonably control the scale of the tourist flow in the scenic spot, promoting the new trend of cultural tourism consumption. The subsidy amount of cultural and travel coupons issued by various places has reached billions of yuan, covering all kinds of travel expenses such as hotel accommodation, scenic spot tickets, vacation routes, tax-free shopping, etc. The distribution of these coupons had brought about a clear multiplier effect. The number of travel reservations had increased significantly, and hotels and homestays were full. The government's promotion had played an important role. Therefore, it could be said that the distribution of cultural travel coupons had played a positive role in promoting the warming of the economy.
Cultural and tourism consumption refers to the sum of cultural consumption and tourism consumption of urban and rural residents. It included watching movies, visiting museum and art gallery, participating in art training, participating in indoor entertainment, purchasing creative products, works of art, cultural relics, books, digital cultural products, etc. The characteristics of cultural and tourism consumption are the popularity and normalisation of consumption, the characteristics of demand, the experience, the multiplication of products, and the integration of functions. With the change in the consumption concept of the public, people are more and more inclined to spend more time and consumption expenses on healthy and happy cultural travel activities, and their willingness to improve their quality of life has also greatly increased. The new market demand has given birth to new industries such as meta-universe cultural tourism, immersive experience, mass fitness, sports tourism, medical health preservation, urban vacation, camping in the countryside, ice and snow sports, self-reading entertainment, museum cultural creation, intangible cultural heritage experience, archaeological tourism, film and television performing arts wonderful tour, cultural travel night economy, etc. The development of cultural tourism consumption also promoted the participation and contribution of the production and distribution of cultural tourism content.
The cultural and tourism consumption season was a seasonal activity aimed at promoting cultural and tourism consumption. Different regions held various cultural and tourism consumption season activities at different times. For example, Jiangsu Province held the second season of "Water Charm Jiangsu·You Will Be More Beautiful" cultural tourism consumption promotion, including ten key activities aimed at improving the cultural tourism consumption experience. Zhejiang Province, Shaanxi Province, Hangzhou City, Dalian City and other places also held similar activities to encourage people to participate in cultural and tourism consumption, boost market confidence and promote the recovery of cultural tourism by holding various cultural tourism promotion activities, issuing preferential policies and launching new products. In general, the cultural tourism consumption season was a series of activities organized by local governments and tourism departments to promote cultural and tourism consumption. It was aimed at improving the consumer experience and promoting the development of the cultural tourism market.
The consumption of cultural tourism was hot during the Spring Festival, reflecting people's pursuit of high-quality life and the importance they attached to cultural consumption and tourism experience during holidays. According to the data, the consumption performance of cultural tourism during the Spring Festival was outstanding, including the popularity of the tourism market and the record box office of movies. These consumption data showed the resilience and vitality of China's economy, and also indicated that the consumer market was recovering and the Chinese economy's internal driving force was increasing. Various cultural and tourism activities were held in various places, creating a happy and peaceful festive atmosphere and demonstrating the vitality of China's economy and culture. Overall, the hot performance of cultural tourism consumption provided strong support for future economic development.
The cultural travel voucher was a marketing tool designed to stimulate the demand of the cultural and tourism consumption market by issuing electronic coupons. These coupons could be used in designated partner units, e-commerce platforms, or geographical areas. They were divided into general coupons and targeted coupons. Universal coupons could be used in all cloud platform partners, while targeted coupons had restrictions. The distribution of cultural travel coupons can promote consumers 'demand for cultural travel products or services, and help promote the recovery and development of the cultural travel market. By issuing coupons, local governments could boost the consumer market, meet the needs of different levels of consumption, and promote the balance between market demand and supply. The distribution method of cultural travel coupons was generally the cooperation between the government and the Internet platform to distribute electronic coupons to consumers and merchants through lottery or screening. When consumers spend, they can use the cultural travel coupon to deduct part of the expenses, and the bank will pay the deducted expenses to the merchant. In general, the distribution of cultural travel coupons is aimed at promoting consumer demand, helping the industry recover, and bringing about a multiple increase in total consumption through the industrial chain.
Creating a new blue ocean for cultural tourism consumption was an important strategic task aimed at promoting the domestic economic cycle and implementing the "three high and four new" strategy. The culture and tourism industry was regarded as the new blue ocean of consumption, with huge market potential and development opportunities. Through the integration of culture and tourism, it could stimulate consumption momentum, promote the growth of comprehensive tourism income, and contribute to economic development. To be specific, in order to create a new blue sea of cultural and tourism consumption, we need to make good use of the "four new" forerunners, namely, cultivating new business forms, consolidating new foundations, creating new brands and perfecting new environments. This meant promoting industrial integration and cultivating new consumer industries; strengthening infrastructure construction to improve the quality of cultural tourism consumption; creating cultural tourism products with brand influence; improving the consumer environment and providing a better consumer experience. In addition, it was also necessary to jump out of the field of cultural tourism and plan it in the overall economic development situation, so as to realize the superimposed multiplier effect of cultural tourism consumption. This meant integrating cultural tourism with other industries to play its role in promoting consumption and expanding domestic demand. In short, creating a new blue ocean of cultural tourism consumption was an important strategic task. By giving full play to the role of cultural tourism integration, cultivating new industries, consolidating new foundations, creating new brands, and optimization of new environments, it could stimulate consumption momentum and promote the domestic economic cycle.
The 'great Indian consumption story' has a multi - faceted impact on the Indian economy. Firstly, it drives growth in various sectors. For example, the increased consumption of consumer durables like refrigerators and washing machines has led to expansion in the manufacturing sector. This, in turn, has a multiplier effect on employment, as more workers are needed in factories, in distribution, and in after - sales services. Secondly, it also impacts the service sector. As consumers spend more on services like tourism and hospitality, these sectors thrive. This not only generates revenue but also helps in attracting foreign investment as the potential for profit in these sectors becomes more evident. Moreover, the growth in consumption also has an impact on tax revenues for the government. As more goods and services are sold, the government collects more indirect taxes like GST, which can be used for infrastructure development and other public welfare activities.
The latest scene innovation of cultural tourism consumption included combining bookstores, libraries and tourist attractions to create a new scene with cultural and tourism consumption functions. For example, some popular bookstores such as Zhong Shuge and Eslite Bookstore integrated design and various consumption scenarios to become tourist destinations. In addition, some small towns and tourist attractions had also introduced bookstores and libraries. Through the expansion of functions, the cultural space had been transformed into a tourist attraction space. This kind of new playstyle that integrated culture and travel was becoming an important scene for new consumption. In addition, through the innovation of cultural tourism consumption modes, such as online consumption, customized consumption, experience consumption, intelligent consumption, interaction consumption, etc., it also provides a new scene for cultural tourism consumption. These innovative consumption scenarios provided a new direction for the tourism development of cultural resources and the cultural expansion of tourism resources, promoting the integration of culture and tourism to a deeper and broader dimension.
It could be seen that local governments and relevant departments were taking measures to stimulate cultural and tourism consumption. For example, some places have introduced policies to promote the economic development of cultural tourism, support cultural and tourism consumption, and promote the integrated development of cultural tourism and the cultivation of new industries. At the same time, some places also actively guided cities to introduce favorable policies to promote the economic prosperity of performances. In addition, some places held cultural and tourism consumption activities, launched new tourism products, and improved tourism quality to meet the diverse and personal leisure and vacation needs of the people. In general, local governments and relevant departments were working hard to promote the growth of cultural tourism consumption through the introduction of new technologies and new industries.
One key factor is the large and young workforce in India. This provides a huge pool of labor for various industries, from IT to manufacturing. Another factor is the growth of the service sector, especially IT services, which has brought in significant foreign exchange earnings. Also, government initiatives like 'Make in India' have encouraged domestic and foreign investment in manufacturing, contributing to economic growth.
The impact on the economy from the 'India infrastructure growth story' is substantial. With the growth of infrastructure, domestic industries have been able to expand their reach. For example, the improved transportation network allows manufacturers to access new markets more easily. It has also spurred the growth of the service sector, especially in areas like logistics and tourism. The development of infrastructure has also led to the emergence of new economic clusters, where related industries can thrive together, leading to economies of scale and further economic development.