The latest consumption scene innovation of cultural tourism
The latest scene innovation of cultural tourism consumption included combining bookstores, libraries and tourist attractions to create a new scene with cultural and tourism consumption functions. For example, some popular bookstores such as Zhong Shuge and Eslite Bookstore integrated design and various consumption scenarios to become tourist destinations. In addition, some small towns and tourist attractions had also introduced bookstores and libraries. Through the expansion of functions, the cultural space had been transformed into a tourist attraction space. This kind of new playstyle that integrated culture and travel was becoming an important scene for new consumption. In addition, through the innovation of cultural tourism consumption modes, such as online consumption, customized consumption, experience consumption, intelligent consumption, interaction consumption, etc., it also provides a new scene for cultural tourism consumption. These innovative consumption scenarios provided a new direction for the tourism development of cultural resources and the cultural expansion of tourism resources, promoting the integration of culture and tourism to a deeper and broader dimension.
tourism consumption
The consumption of tourism is a higher level of consumption after people's basic needs have been met. According to the Ministry of Culture and tourism, the total number of domestic tourists in the first half of 2023 reached 2.384 billion, an increase of 63.9% year-on-year. The income from cultural tourism also increased by 95.9%. This shows that the demand for cultural tourism is accelerating, and some tourism industries have reached a higher level in the same period of 2019. The demand for tourism consumption was undergoing structural changes. The middle class with a population of more than 400 million was promoting the high-end and quality development of tourism consumption in China. In addition, according to the survey data, food consumption occupied the average line of tourists 'allocated travel expenses, and tourists had already regarded "tasting food" as an important part of the travel process. Therefore, tourism consumption includes not only the consumption of tourism material products, but also the consumption of spiritual products and tourism services. In general, tourism consumption was experiencing a strong recovery, and it was showing a trend of specialization.
Beijing cultural tourism route
Beijing has many cultural tourism routes to choose from. One of the recommended routes was Qianmen--Dazhalan--Liulichang. This route gathered the century-old brands of Beijing, and one could feel the strong smell of ink and culture. In addition, there was also a Beijing travel guide that provided a number of routes for tourists to choose from. One of the routes was to visit the Forbidden City, Tianamen Square, and Wangfujing. The next day, they could go to the Great Wall, Summer Palace, and Yuanmingyuan. On the third day, they could go to 798 Art District, Nanluogu Lane, and Houhai Bar Street. In addition, the Beijing City Bureau of Culture and tourism also launched 10 excellent cultural tourism routes of the Great Wall, including the Juyong Pass Great Wall, Badaling Great Wall, Mutian Valley Great Wall and other scenic spots. In addition, there was also a tour route to the Grand Canal in Beijing, which allowed one to visit the six world cultural heritages in Beijing, such as the Forbidden City, the Summer Palace, the Temple of Heaven, and the Grand Canal of China. All in all, Beijing had a rich variety of cultural tourism routes to choose from, and tourists could make arrangements according to their interests and time.
rural cultural tourism Festival
The village cultural tourism festival was an activity aimed at promoting rural rejuvenation and displaying local cultural resources. It could be seen that the rural cultural tourism festival was held in different regions. For example, Shandong Province would hold a rural cultural tourism festival in the Spring Festival of 2024. The event was divided into three stages, aimed at displaying characteristic folk customs and promoting the development of the Spring Festival consumption and tourism market. Xiaoshan, Sichuan, Hengyang, Tongxiang, Xinzhou, Weifang and other places also had plans to hold rural cultural tourism festivals or had already held them. These activities usually included cultural cruises, cultural tourism products, cultural displays, experience activities, etc., aimed at attracting tourists and promoting the development of local rural tourism. The rural cultural tourism festival was also seen as an important starting point to promote rural rejuvenation and rural tourism development.
Civilization, tourism, cultural relics
Civilized tourism is closely related to the protection of cultural relics. First of all, tourists themselves should develop good travel habits. When visiting scenic spots that contained cultural relics, such as Yuanmingyuan, one could not casually touch or climb cultural relics, nor could one throw garbage. At the same time, one had to pay attention to their words and deeds and respect other tourists, staff, and cultural relics. This reflected the quality and civilization of the people. Secondly, it was crucial to strengthen the publicity and education of cultural relics protection. The government, schools, social organizations, etc. should all participate in it to publicize the historical background and cultural content of cultural relics, so that tourists could have a deep understanding of the value of cultural relics and consciously abide by the protection regulations. Finally, the formulation and enforcement of relevant laws must be strengthened. Establishing a legal system against illegal acts of cultural relics protection, strengthening law enforcement, punishing illegal acts, and maintaining the integrity and safety of cultural relics. In addition, in order to let tourists have a more intuitive experience, some scenic spots adopted an open management model that did not surround cultural relics and historical sites, but this also gave some people who lacked respect for historical sites and cultural relics an opportunity. At present, although the "blacklist" system for tourists had been implemented, the number of people punished was generally small, the amount of money was relatively low, and a large number of uncivilized behaviors were "condoned", which resulted in repeated prohibitions. Civilized travel could not only rely on guiding slogans or staff's persuasion, but also on everyone's conscious behavior, as well as the rigid constraints of the legal system. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Suzhou cultural relics tourism
Suzhou was a city with a profound historical and cultural heritage, and its cultural relics tourism was very unique. Suzhou Museum was an important place for cultural relics tourism. Suzhou Museum was located at No. 8, Tongji 1st Road, Yongqiao District, Suzhou City. The architectural style was full of Han cultural elements, such as the imitation of the Han style high platform roof, marble exterior wall, and the front facade had embossed taken from the Han style stone pattern. It had a rich collection of tens of thousands of cultural relics, which had witnessed the historical development of Suzhou. The basic displays in the museum include Suzhou historical and cultural displays and Suzhou folk art displays. The Suzhou History and Culture Exhibition Hall includes seven parts: Jiuzhou Road, Cultural Origin, Qin and Han Xiongfeng, Bianshui Throat, Ming and Qing Dynasties Legacy, Modern Wind and Cloud, and Outstanding People. The Folk Art Museum includes opera circus, Suzhou Painting and Calligraphy, folk arts and crafts, Lingbi Strange Stone, Suzhou Celebrity Painting and Calligraphy Exhibition Hall, and Xiao Longshi Art Exhibition Hall. Here, tourists could see cultural relics from various historical periods, including stone inscriptions, porcelain, bronze, gold, silver, jade, and other miscellaneous categories. For example, there were bronzes from the Han Dynasty, and the Han Dynasty wine found inside was amazing. There were also stone tablets from the Han Dynasty, which were also a highlight. The inscriptions on the tablets were rich in age characteristics, and tourists who were interested in the culture of stone tablets should not miss them. In addition, Suzhou also held activities related to cultural relics, such as the 2023 "canal dream sharing treasure" China (Suzhou) Grand Canal cultural belt non-legacy exhibition. The exhibition was held on the scenic road about 500 meters from the New Bian River Museum to the commercial street. More than 70 intangible cultural relics projects along the canal were invited for exhibition and sales, and there were also a variety of performances of intangible cultural relics. All of these added rich content to Suzhou's cultural relics tourism. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Cultural relic innovation team
The following is some information about the cultural relic innovation team: - Wang Huiqin, a professor at Xi'an University of Construction and Technology, and Wang Zhan, a research librarian from the Shaanxi Province Institute of Cultural Relics Protection, used digital technology to help protect cultural heritage. They applied optical imaging, computer artificial intelligence and other multi-disciplinary methods to the protection of cultural relics. They made remarkable achievements in the mural protection and restoration project of Dule Temple in Jizhou, Tianjin in 2023. They used multi-spectral imaging technology to accurately identify the paint types, disease conditions and hidden historical information of the murals. They also designed detailed digital photography acquisition scheme, used multi-spectral imaging equipment to shoot, combined with image registration technology and deep learning algorithm to solve the problem of split-lens imaging data stitching. High-precision digitizing of large-scale murals was completed, followed by the extraction of cultural relics. Hidden information discovery and other work. The team had achieved remarkable results in the detection and analysis of cultural relics, protection and restoration. They had cooperated with many units to write works, apply for patents, and participated in many national cultural relics protection projects. - The State Administration of Cultural Relics and the Ministry of Finance jointly implemented the National Program for the Revitalization of Archeological Talents, selecting 100 cultural relics and archaeology talents to be innovative teams. The project implementation period was five years. There are certain conditions for the selection of an innovation team. It needs to be composed according to the business field and research direction. The discipline specialty or research field reflects the cross-disciplinary nature and is composed of multiple disciplines. In principle, each team should be composed of the first person in charge of the project, the second person in charge of the project, and no less than 5 key members of the team. Cross-department and cross-regional establishment is encouraged. At least 3 master's and doctor's students should be recruited to participate in the project research (not part of the team members). Each innovation team shall be funded to carry out comprehensive archaeological research, archaeological scientific and technological methods research, cultural relic protection technology research, etc. The work support period shall not exceed 5 years, and the amount of funding shall not exceed 1.2 million yuan. - Academician Liu Hanlong of Chongqing University led a team to carry out innovation in the field of cave temple protection. The team's research and development of the microorganisms were applied to the restoration of rock and soil cultural relics such as Dazu stone carvings. It had many advantages and was planned to be applied to the protection of more cave temples. Academician Liu Hanlong also promoted cross-disciplinary cooperation and exchanges, established the theory and technical system of the protection of cultural relics with cave temples, and promoted the popularity and implementation of preventive protection concepts, making important contributions to the protection of cave temples. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
What is the consumption of cultural travel
Cultural and tourism consumption refers to the sum of cultural consumption and tourism consumption of urban and rural residents. It included watching movies, visiting museum and art gallery, participating in art training, participating in indoor entertainment, purchasing creative products, works of art, cultural relics, books, digital cultural products, etc. The characteristics of cultural and tourism consumption are the popularity and normalisation of consumption, the characteristics of demand, the experience, the multiplication of products, and the integration of functions. With the change in the consumption concept of the public, people are more and more inclined to spend more time and consumption expenses on healthy and happy cultural travel activities, and their willingness to improve their quality of life has also greatly increased. The new market demand has given birth to new industries such as meta-universe cultural tourism, immersive experience, mass fitness, sports tourism, medical health preservation, urban vacation, camping in the countryside, ice and snow sports, self-reading entertainment, museum cultural creation, intangible cultural heritage experience, archaeological tourism, film and television performing arts wonderful tour, cultural travel night economy, etc. The development of cultural tourism consumption also promoted the participation and contribution of the production and distribution of cultural tourism content.
Mysterious Xiangxi cultural tourism brand
Mysterious Xiangxi was a cultural tourism brand in Xiangxi Prefecture, Hunan Province. In recent years, it had further improved its reputation and influence. The Xiangxi State Party Committee and the state government attached great importance to the development of the cultural tourism industry in Xiangxi. They cultivated the eco-cultural tourism industry as the leading industry and promoted the quality and efficiency of the tourism industry in an all-round way. Xiangxi Prefecture promoted the high-quality development of regional specialty industries by creating the "Mysterious Xiangxi" parent brand and the "Mysterious Xiangxi +" series of sub-brands. Xiangxi Prefecture had rich cultural tourism resources and unique folk culture. Scenic spots such as Dehang Grand Canyon, Red Stone Forest, Furong Town, and Phoenix Ancient City were the most representative scenic spots in Xiangxi. Xiangxi Prefecture also planned to develop tourism as a leading industry and strive to build a tourism brand in Xiangxi. Through the opening of the Zhangjihuai high-speed rail and the successive navigation of Xiangxi Airport, Xiangxi's transportation would enter the era of high-speed rail aviation, providing a broader prospect for Xiangxi's tourism development. In general, the mysterious Xiangxi cultural tourism brand had an important position and influence in the cultural tourism of Hunan Province.
Cultural tourism integration and innovative development
The integration and innovative development of cultural tourism is an important task to promote the high-quality development of culture and tourism industry. Through integration and innovation, the cultural content of tourism could be enhanced and more new industries could be cultivated. This included integrating cultural content, cultural symbols, and cultural stories into scenic spots, integrating excellent traditional culture into the design of tourist routes, displaying them, and explaining the experience. At the same time, we should also promote the quality upgrading of tourism performing arts, cultural heritage tourism, cultural theme hotels, special festivals, etc., so as to form more cultural tourism products with equal emphasis on service quality and cultural experience. In order to achieve this goal, it was necessary to strengthen innovation, promote scientific and technological innovation and application, and promote the digital, network, and intelligent development of culture and tourism. In addition, we should strengthen the protection and utilization of cultural relics, promote the deep integration and development of intangible cultural heritage and tourism, tell good stories about Chinese excellent traditional culture, and provide rich cultural resources. Through these measures, we can promote the integration of culture and tourism, meet the growing demand for diverse consumption, and promote the inheritance and innovation of culture.
The theme of the rural cultural tourism festival
The theme of the rural cultural tourism festival was "Every family hangs a red light, every household sticks Spring Festival couplets, and there is a good show in the village_return to the village for the New Year."