The latest consumption scene innovation of cultural tourism
The latest scene innovation of cultural tourism consumption included combining bookstores, libraries and tourist attractions to create a new scene with cultural and tourism consumption functions. For example, some popular bookstores such as Zhong Shuge and Eslite Bookstore integrated design and various consumption scenarios to become tourist destinations. In addition, some small towns and tourist attractions had also introduced bookstores and libraries. Through the expansion of functions, the cultural space had been transformed into a tourist attraction space. This kind of new playstyle that integrated culture and travel was becoming an important scene for new consumption. In addition, through the innovation of cultural tourism consumption modes, such as online consumption, customized consumption, experience consumption, intelligent consumption, interaction consumption, etc., it also provides a new scene for cultural tourism consumption. These innovative consumption scenarios provided a new direction for the tourism development of cultural resources and the cultural expansion of tourism resources, promoting the integration of culture and tourism to a deeper and broader dimension.
tourism consumption
The consumption of tourism is a higher level of consumption after people's basic needs have been met. According to the Ministry of Culture and tourism, the total number of domestic tourists in the first half of 2023 reached 2.384 billion, an increase of 63.9% year-on-year. The income from cultural tourism also increased by 95.9%. This shows that the demand for cultural tourism is accelerating, and some tourism industries have reached a higher level in the same period of 2019. The demand for tourism consumption was undergoing structural changes. The middle class with a population of more than 400 million was promoting the high-end and quality development of tourism consumption in China. In addition, according to the survey data, food consumption occupied the average line of tourists 'allocated travel expenses, and tourists had already regarded "tasting food" as an important part of the travel process. Therefore, tourism consumption includes not only the consumption of tourism material products, but also the consumption of spiritual products and tourism services. In general, tourism consumption was experiencing a strong recovery, and it was showing a trend of specialization.
Beijing cultural tourism route
Beijing has many cultural tourism routes to choose from. One of the recommended routes was Qianmen--Dazhalan--Liulichang. This route gathered the century-old brands of Beijing, and one could feel the strong smell of ink and culture. In addition, there was also a Beijing travel guide that provided a number of routes for tourists to choose from. One of the routes was to visit the Forbidden City, Tianamen Square, and Wangfujing. The next day, they could go to the Great Wall, Summer Palace, and Yuanmingyuan. On the third day, they could go to 798 Art District, Nanluogu Lane, and Houhai Bar Street. In addition, the Beijing City Bureau of Culture and tourism also launched 10 excellent cultural tourism routes of the Great Wall, including the Juyong Pass Great Wall, Badaling Great Wall, Mutian Valley Great Wall and other scenic spots. In addition, there was also a tour route to the Grand Canal in Beijing, which allowed one to visit the six world cultural heritages in Beijing, such as the Forbidden City, the Summer Palace, the Temple of Heaven, and the Grand Canal of China. All in all, Beijing had a rich variety of cultural tourism routes to choose from, and tourists could make arrangements according to their interests and time.
rural cultural tourism Festival
The village cultural tourism festival was an activity aimed at promoting rural rejuvenation and displaying local cultural resources. It could be seen that the rural cultural tourism festival was held in different regions. For example, Shandong Province would hold a rural cultural tourism festival in the Spring Festival of 2024. The event was divided into three stages, aimed at displaying characteristic folk customs and promoting the development of the Spring Festival consumption and tourism market. Xiaoshan, Sichuan, Hengyang, Tongxiang, Xinzhou, Weifang and other places also had plans to hold rural cultural tourism festivals or had already held them. These activities usually included cultural cruises, cultural tourism products, cultural displays, experience activities, etc., aimed at attracting tourists and promoting the development of local rural tourism. The rural cultural tourism festival was also seen as an important starting point to promote rural rejuvenation and rural tourism development.
What is the consumption of cultural travel
Cultural and tourism consumption refers to the sum of cultural consumption and tourism consumption of urban and rural residents. It included watching movies, visiting museum and art gallery, participating in art training, participating in indoor entertainment, purchasing creative products, works of art, cultural relics, books, digital cultural products, etc. The characteristics of cultural and tourism consumption are the popularity and normalisation of consumption, the characteristics of demand, the experience, the multiplication of products, and the integration of functions. With the change in the consumption concept of the public, people are more and more inclined to spend more time and consumption expenses on healthy and happy cultural travel activities, and their willingness to improve their quality of life has also greatly increased. The new market demand has given birth to new industries such as meta-universe cultural tourism, immersive experience, mass fitness, sports tourism, medical health preservation, urban vacation, camping in the countryside, ice and snow sports, self-reading entertainment, museum cultural creation, intangible cultural heritage experience, archaeological tourism, film and television performing arts wonderful tour, cultural travel night economy, etc. The development of cultural tourism consumption also promoted the participation and contribution of the production and distribution of cultural tourism content.
Mysterious Xiangxi cultural tourism brand
Mysterious Xiangxi was a cultural tourism brand in Xiangxi Prefecture, Hunan Province. In recent years, it had further improved its reputation and influence. The Xiangxi State Party Committee and the state government attached great importance to the development of the cultural tourism industry in Xiangxi. They cultivated the eco-cultural tourism industry as the leading industry and promoted the quality and efficiency of the tourism industry in an all-round way. Xiangxi Prefecture promoted the high-quality development of regional specialty industries by creating the "Mysterious Xiangxi" parent brand and the "Mysterious Xiangxi +" series of sub-brands. Xiangxi Prefecture had rich cultural tourism resources and unique folk culture. Scenic spots such as Dehang Grand Canyon, Red Stone Forest, Furong Town, and Phoenix Ancient City were the most representative scenic spots in Xiangxi. Xiangxi Prefecture also planned to develop tourism as a leading industry and strive to build a tourism brand in Xiangxi. Through the opening of the Zhangjihuai high-speed rail and the successive navigation of Xiangxi Airport, Xiangxi's transportation would enter the era of high-speed rail aviation, providing a broader prospect for Xiangxi's tourism development. In general, the mysterious Xiangxi cultural tourism brand had an important position and influence in the cultural tourism of Hunan Province.
Cultural tourism integration and innovative development
The integration and innovative development of cultural tourism is an important task to promote the high-quality development of culture and tourism industry. Through integration and innovation, the cultural content of tourism could be enhanced and more new industries could be cultivated. This included integrating cultural content, cultural symbols, and cultural stories into scenic spots, integrating excellent traditional culture into the design of tourist routes, displaying them, and explaining the experience. At the same time, we should also promote the quality upgrading of tourism performing arts, cultural heritage tourism, cultural theme hotels, special festivals, etc., so as to form more cultural tourism products with equal emphasis on service quality and cultural experience. In order to achieve this goal, it was necessary to strengthen innovation, promote scientific and technological innovation and application, and promote the digital, network, and intelligent development of culture and tourism. In addition, we should strengthen the protection and utilization of cultural relics, promote the deep integration and development of intangible cultural heritage and tourism, tell good stories about Chinese excellent traditional culture, and provide rich cultural resources. Through these measures, we can promote the integration of culture and tourism, meet the growing demand for diverse consumption, and promote the inheritance and innovation of culture.
The theme of the rural cultural tourism festival
The theme of the rural cultural tourism festival was "Every family hangs a red light, every household sticks Spring Festival couplets, and there is a good show in the village_return to the village for the New Year."
cultural tourism Investment Co., Ltd.
Cultural tourism investment company was a company that invested in cultural tourism. Judging from the existing situation, there are many different types of cultural tourism investment limited companies. For example, China Tie Cultural tourism Investment Group Co., Ltd. is a wholly-owned subsidiary of China Tie Group, one of the world's top 500 enterprises. It was founded in 2011, registered in Guiyang, Guizhou Province, with a registered capital of 5 billion yuan. It has invested, developed and operated in many fields such as cultural tourism, health care, sports and leisure. By 2021, the accumulated investment, development and governance land area was about 120,000 mu. The total investment exceeded 200 billion yuan. Fenghuang Ancient City Culture and Travel Investment Co., Ltd. was to develop the eight scenic spots of Fenghuang County by obtaining the right to operate the eight scenic spots for 50 years. It was officially opened on January 1, 2002 with a registered capital of 30 million yuan. Different cultural tourism investment companies played an important role in promoting the development of the cultural tourism industry, project development and construction, operation management, etc. They promoted the integration and development of cultural tourism resources and the creation of cultural tourism products through capital investment to meet the growing demand for cultural tourism. With the support of relevant policies, they continued to develop with the development of the tourism market. " The Legend of Pengcheng " is equally exciting. Everyone is welcome to click and read it!
The consumption of cultural travel is hot and boiling
The consumption of cultural tourism was hot during the Spring Festival, reflecting people's pursuit of high-quality life and the importance they attached to cultural consumption and tourism experience during holidays. According to the data, the consumption performance of cultural tourism during the Spring Festival was outstanding, including the popularity of the tourism market and the record box office of movies. These consumption data showed the resilience and vitality of China's economy, and also indicated that the consumer market was recovering and the Chinese economy's internal driving force was increasing. Various cultural and tourism activities were held in various places, creating a happy and peaceful festive atmosphere and demonstrating the vitality of China's economy and culture. Overall, the hot performance of cultural tourism consumption provided strong support for future economic development.
Cultural Travel Consumption Season Activity
The cultural and tourism consumption season was a seasonal activity aimed at promoting cultural and tourism consumption. Different regions held various cultural and tourism consumption season activities at different times. For example, Jiangsu Province held the second season of "Water Charm Jiangsu·You Will Be More Beautiful" cultural tourism consumption promotion, including ten key activities aimed at improving the cultural tourism consumption experience. Zhejiang Province, Shaanxi Province, Hangzhou City, Dalian City and other places also held similar activities to encourage people to participate in cultural and tourism consumption, boost market confidence and promote the recovery of cultural tourism by holding various cultural tourism promotion activities, issuing preferential policies and launching new products. In general, the cultural tourism consumption season was a series of activities organized by local governments and tourism departments to promote cultural and tourism consumption. It was aimed at improving the consumer experience and promoting the development of the cultural tourism market.