The pre-sales for the Spring Festival movies in 2021 were very popular. The total pre-sales box office had already exceeded 1.4 billion. Among them, Detective Chinatown 3 had exceeded 100 million in pre-sales within 36 hours, setting a record for the fastest pre-sales box office of a domestic movie. Other films such as Miracle: Stupid Kids, Four Seas, and Hello, Lee Huanying also received good pre-sales results. The pre-sales of the Spring Festival movies showed signs of recovery in the film market. For the head companies, their expansion and operational risks during the epidemic were relatively low, so they attracted the attention of investors. Overall, the pre-sales of the Spring Festival movies in 2021 were very optimistic, showing people's desire for cinema viewing and the vitality of the market.
The pre-sales for the 2024 Spring Festival movies started on January 31st and lasted for eight days.
The pre-sales for the 2024 Spring Festival movie had already begun. There were already eight films scheduled to be released on the first day of the Spring Festival, including Flying Life 2, Hot and Hot, and The 20th. According to the pre-sales data," Hot, Hot, Boiling " ranked first with 12.738 million yuan in pre-sales, while " Life Spears 2 " and " The 20th Rule " both exceeded 12 million yuan in pre-sales. Up to now, the total box office of the 2024 Spring Festival new film had exceeded 200 million yuan. These figures showed that the pre-sales of the Spring Festival movies were very popular, and the audience's expectations for these movies were getting higher and higher.
The pre-sales for the 2020 Spring Festival had already begun, and many movies had been pre-sold at the same time. Among them, Detective Chinatown 3 had achieved over 100 million yuan in pre-sales on the first day, temporarily leading the other films. So far, the pre-sales box office of the entire Spring Festival had exceeded 220 million yuan. In addition, the pre-sales box office on the first day of the new year had already exceeded 180 million yuan. Although no specific box office data was provided, it could be seen that Detective Chinatown 3 had achieved good pre-sales results. Other films, such as Emergency Rescue, Champion, Lost Mom, Jiang Ziya, Pioneer, and Wild Land, also participated in the pre-sales competition for the Spring Festival. Overall, the box office competition for the Spring Festival had officially started, but the specific pre-sales data and box office performance still needed further information.
The pre-sales box office for the Spring Festival in 2023 had already exceeded 100 million yuan. Among them, the pre-sales box office of the three movies,"River Run Red,""Wandering Earth 2," and "Nameless", all exceeded 100 million yuan. In addition, there were other films that had achieved good results during the pre-sales period. Although the specific pre-sales situation did not provide detailed data, it could be seen that the pre-sales performance of the Spring Festival in 2023 was relatively good.
The pre-sales box office of the new film for the Spring Festival in 2024 had already exceeded 300 million yuan. Currently, Life Spears 2, Hot and Boiling, and 20th Rule were the top three pre-sales box office releases for the Spring Festival. The first place had already exceeded 80 million yuan in pre-sales. The pre-sales box office data showed that the pre-sales performance of these movies was quite strong. In addition, there were a total of nine movies scheduled for this year's Spring Festival. Among them, comedies were the dominant ones, all of which were domestic movies. In terms of ticket pre-sales, the average ticket price this year was about 49 yuan, down from 54 yuan in the same period last year. Some films even dropped to 19.9 yuan in the pre-sales on the first day of the new year. Overall, the pre-sales performance of this year's Spring Festival movies was good, and the box office was expected to continue the unexpected performance of the New Year's Day movies.
The box office sales for the 2021 Spring Festival movies had already achieved good results. According to the data of Cat's Eye Professional and Lighthouse Professional, the total box office of the seven films had exceeded 200 million in four days of pre-sales. Among them, Tang Tan 3 took the lead with 171 million yuan, accounting for more than 70% of the total box office. " Hello, Lee Huanying " and " Assassination of the Novelist " were ranked second and third with 316 million and 137 million respectively. In addition, there were four other films that also had good pre-sales results. Although the specific pre-sales data and box office situation might change, overall, the 2021 Spring Festival movie box office pre-sales performance was optimistic, bringing hope to the film industry.
The pre-sales box office of the Spring Festival movie in 2024 had already exceeded 245 million yuan, but there had yet to be a leading "headliner". Currently, nine new films had been finalized. Among them," Flying Life 2,"" Hot and Boiling," and " The 20th Rule " were the three films with the highest pre-sales. The pre-sales box office of these movies accounted for the majority of the total pre-sales box office of the new Spring Festival movies. There were no blockbusters in this year's Spring Festival, nor were there any "blockbusters" that had a significant gap with other films in the pre-sales stage. The pre-sales box office data showed that the competition was fierce and the gap in box office sales was small. Although the average ticket price for this year's Spring Festival was lower than the same period last year, there were still many viewers looking forward to watching movies during the Spring Festival and using cinemas as one of the new ways to celebrate the festival.
The pre-sales box office for the 2024 Spring Festival movie had already exceeded 200 million yuan. At present, Life Spears 2, Hot and Boiling, and 20th Rule were the top three pre-orders, with box office sales of around 60 million yuan. In addition, movies such as " Bear Haunt: Reversal of Time and Space,"" Mr. Red Carpet," and " Let's Rock the Sun Together " were also highly anticipated. The pre-sales box office performance of the Spring Festival movie was strong, and the total box office was expected to exceed 6 billion yuan.
The pre-sales box office figures for the 2021 Spring Festival movies were as follows: - At 9:00 a.m. on February 5, the total pre-sales box office had exceeded 318 million yuan, of which Detective Chinatown 3 topped the list with 221 million yuan, accounting for about 67.7% of the total pre-sales box office for the Spring Festival in 2021. - On February 6th, the total pre-sales box office exceeded 400 million yuan, and the pre-sales box office exceeded 300 million yuan on the first day of the New Year. - At 20:33 on February 9, the total pre-sales box office had reached 700 million yuan, of which "Detective Chinatown 3" ranked first with 470 million yuan, currently accounting for about 66% of the total pre-sales for the Spring Festival in 2021. - At 22:00 on February 17, the total box office of the Spring Festival exceeded 7.8 billion yuan. Based on the above data, it could be concluded that the pre-sales box office of the 2021 Spring Festival movie exceeded 700 million yuan.
The 2024 Spring Festival movie box office pre-sales had already achieved a strong start. The overall pre-sales box office had already exceeded 200 million yuan, and the pre-sales of many movies had exceeded 50 million yuan. Among them," Hot and Boiling,"" Life Spears 2," and " Rule 20 " were the leading pre-sales movies. It was expected that the Spring Festival box office was expected to continue the unexpected performance of the New Year's Day box office, which would help the production company and theater company's performance improvement. There were a total of nine movies scheduled for this year's Spring Festival. Comedy films dominated, and comedy plus other topics became popular. Although it was still unclear whether the final competitive landscape would change, the box office ceiling of a comedy drama was comparable to that of a heavy industry blockbuster. The quality of the reputation would be a key factor affecting the box office.