Whether the 38 yuan photo book agent was a scam or not needed to be analyzed in detail. In some cases, this price could be reasonable or a scam. In scams, there are usually some bad people who falsely or exaggeratedly promote this agency service, claiming that they can buy high-quality photo books at a very low price, but in fact, they sell them at an expensive price. They might promise to achieve the promised sales within a certain period of time, but in fact, they did not achieve the promised sales, causing their credibility to be damaged. However, there might be some situations where this price might be reasonable. For example, if a friend or family member is looking for an agency service and knows some reliable channels, they might consider working with them. In this case, the agent may sell the photo book at a reasonable price and provide some support and services after the sale. Therefore, it was necessary to conduct in-depth analysis and research on this situation to determine if it was a scam. If you have any doubts, it is recommended to consult a professional or relevant department to make a more accurate judgment.