The influence of network communication on traditional media communication was mainly reflected in the following aspects: 1. Faster speed of transmission: network communication makes information spread very fast on the Internet. Traditional media cannot grasp information in time, but network communication can make information spread widely in a short period of time, which affects the speed and range of information transmission of traditional media to a certain extent. 2. More ways of communication: Network communication provides a variety of communication methods, including search engines, social media, online forums, etc. These communication methods can facilitate the traditional media to spread information in the Internet era and broaden the channels of information transmission. 3. Greater influence of communication: Network communication makes the scope of information transmission more extensive. It can cross the limitations of geography and time and space. The transmission effect that traditional media cannot achieve makes the influence of information greater. 4. The authenticity of information is difficult to guarantee: the problem of the spread of false information in network communication has always existed. Due to the fast speed of network transmission, it is difficult for traditional media to monitor and respond to the spread of false information in a timely manner. This has affected the trust of traditional media to a certain extent. 5. Diverse audience needs: Network communication provides a variety of interaction methods to make the needs of the audience more diverse. Traditional media needs to adjust their communication methods and content according to the needs and characteristics of the audience to meet the needs of the audience. The study of network communication has a profound impact on traditional media communication, making traditional media more flexible and diverse in the Internet era, but also facing new challenges and opportunities.