There were some possible reasons for the different performances of the Chinese online novels, which were both " Expert " and " Dear, Loved ". " Expert " was an e-sports novel that told the story of an e-sports player's career. Due to the relatively low popularity of esports in China, the readership of this book was relatively limited. In addition, due to the characteristics of the eSports competition itself, the plot and story line of this book were relatively simple and difficult to attract a wide range of readers. " Dear, Loving " was a modern romance novel about a girl's struggles and growth in modern society. The plot and characters of this book were more distinct, and the pace of the story was slower, making it easier for young readers to like it. In addition, the book's online publicity had also boosted its audience to a certain extent. The differences in genre, readership, and online publicity between the two books were one of the reasons why they performed differently in the market.