If it was a content-based self-media headline, it was a very good choice. Toutiao was one of the largest social media platforms in China. It had hundreds of millions of users and had very high requirements for content. It was committed to providing users with the most interesting, valuable, and influential content. On the headline, you can publish various types of content in various ways, such as articles, videos, pictures, live broadcasts, etc. You can also create your own personal brand on the headline to attract users 'attention through titles, labels, descriptions, etc. In addition, the headline number also provided rich traffic support such as advertising, recommendations, search, etc., which could help the author gain more exposure and traffic to increase the reading and reposting of the article. In short, if it was a content-based self-media headline, it was a very good choice. It provided rich platform support and rich traffic support, which could help self-media authors better develop their own business.