There were many meanings behind the popularity of self-media outlets like Li Ziqi and Dianxi's Little Brother, including but not limited to the following points: 1 proved the organic combination of personal creativity and traditional production methods in the Internet environment. These self-media people successfully attracted a large number of fans and audiences through their own creativity and careful design to integrate traditional crafts, natural landscapes, rural life and other elements into their works, becoming well-known IPs on the Internet. 2. Demonstrated the importance of personal brands in the age of media. These e-media people established their own brand reputation through their influence and fan base, becoming representatives of the industry and providing reference for other e-media people. 3. It conveyed positive life values. The works of these self-media people included colorful natural scenery, traditional craftsmanship, and rural life experiences. Through various means, they conveyed a positive attitude and life values to the audience. 4. It promoted the development and innovation of the industry. The explosive popularity of self-media outlets like Li Ziqi and Dianxi Little Brother provided inspiration and inspiration to other creators in the industry, promoting the development and innovation of the industry. At the same time, it also allowed more people to understand various new art forms and production methods.