Big Fish made money through advertising and fan interactions. Big Fish was a self-media platform that provided a platform for self-media authors to publish content and provide some advertising space for authors to place advertisements. Self-media authors could attract fans by publishing their own articles and earn money through interactions with fans. For example, self-media authors could add advertisements to their articles and earn money through advertisements. In addition, self-media authors could also earn money by interacting with fans, such as giving gifts and holding lucky draws.