How does Big Fish make money from the media?
Big Fish was one of China's largest self-media platforms, providing rich content creation and sharing opportunities. Creating content on Big Fish could generate revenue in a variety of ways, including advertising revenue, appreciation revenue, and traffic sharing. 1. Advertising revenue: Big Fish's content creators can earn revenue by placing advertisements. The forms of advertising on Big Fish included WeChat Moments, Weibo ads, and website ads. The advertising fee is calculated based on factors such as the number of impressions, clicks, and conversion rate of the advertisement. Therefore, the appropriate advertising format needs to be selected according to the audience and content positioning of the advertisement. 2. Appreciation income: Big Fish encouraged content creators to earn income through appreciation. The content creators could set the amount of appreciation in their works. The readers could support the content creators they liked by paying the amount of appreciation. 3. Flow sharing: The flow sharing system implemented between Big Fish and the content creators means that the revenue of the content creators mainly comes from a certain proportion of the number of fans and the flow of the content creators.