When writing the market capacity of cosmetics or the estimated market share of the company, the following aspects can be considered: 1. Market size: First of all, you need to understand the size of the cosmetics market. You can obtain relevant information by investigating market data and analyzing industry trends. The larger the market, the larger the market capacity. 2. Market share: After determining the size of the cosmetics market and the market size, you need to understand the market share of each company. You can obtain relevant information by comparing the market share of various companies and analyzing market changes. The bigger the market share, the bigger the market share. 3. Category of products: When writing the market capacity or market share of cosmetics, it is necessary to distinguish them according to the category of products. Different categories of products had different market sizes and market shares. 4. Competitors: When writing the market capacity or market share of cosmetics, you need to consider competitors. The more competitors there were, the larger the market capacity or market share. Future trend: When writing the market capacity or market share of cosmetics, you need to consider the future trend. The more likely the market changes in the future, the greater the market capacity or market share. Considering the above aspects, you can write the market capacity of cosmetics or the estimated market share of the company.