Chinese language and literature is one of the important heritages of Chinese traditional culture, which has a profound influence on the development of Chinese traditional culture. In Chinese history, Chinese characters have always been an important cultural symbol and played an important role in literature. The study of Chinese language and literature can help people better understand and use Chinese characters to deepen their understanding of Chinese culture. The rich and colorful literary works in Chinese language and literature, such as poems, novels, essays, plays, etc., show the rich and profound meaning of Chinese traditional culture. These works not only enriched people's cultural cultivation, but also helped to inherit and carry forward Chinese traditional culture. Chinese language and literature were also important tools for the study of Chinese cultural traditions. Through the study of Chinese language and literature, people can better understand the history, evolution and development of Chinese traditional culture, so as to better understand and inherit Chinese traditional culture. In short, Chinese language and literature play an important role in the development of Chinese traditional culture. It can help people deepen their understanding of Chinese traditional culture and promote the inheritance and promotion of Chinese traditional culture.