This is an understated protagonist that wants to find the "Third option". If you liked Maouyuu, Gourmet of Another World, or are looking for a Chinese Novel that doesn't focus on ****head protagonists or the incessant "Leveling up" of what's common right now, this would be for you.
Think of this as I am a Superstar if the protagonist wasn't a human piece of garbage, if the protagonist wanted to change the world and the lives of those around him for the better, while never losing sight of the fact that everyone in the world can screw you over (unlike how Japanese novels handle it).
Think of this like True Star, but with the Protag not claiming credit for the masterpieces outside of what is somewhat understandable and reasonable. Of a Protagonist in a "Plagiarism genre" story actually saying "I'm not the writer of [This work]. It was something I've imported from a faraway land" when talking to buyers and investors. Of a protagonist actually having the brain to adapt and modify works like a real translator/localizer so that they can be sold better in the target audience.
Until it is actually fully translated, I can't say much more (Spoilers!). But it's basically sort of like Outbreak Company but without the bullsh*t and in an Isekai style.
Edit: At ch 770 now - holy ****. Fluff/worldbuilding I thought I could ignore is actually foreshadowing for later arcs, serious arcs. There are so many callbacks and payoffs for people who realize what's going on. And once again the author and MC respects credit and precedent, those that come before... and it actually makes sense in context once you get there in the story, as this leads to other developments, to a bigger picture. He's actually starting to play a bit loose with the concept of Credit and Copyright right now... and we can see the problems as well as benefits from both sides of the story. (In a sense. None of this is explicitly stated to be "Bad" or "Good", but as readers we can see causality, no?)
One clear thing is that this story is a bit naive and idealistic. But it's filled with hope and love in ways other chinese webnovels fail to deliver.
At this point, I'd make the argument that the MC is not the MC. He's merely a side character, a guide, sort of like Count D in Petshop of Horrors, or the Chef in Isekai Shokudou (restaurant of another world), or the Nobu Store from Isekai Izakaya Nobu. The MC and the adaptation of familiar media of Earth becomes the platform to explore new cultures/realities and other interesting characters' lives as we see this cultural exchange and almost parody of what we live in. Some things are played for laughs in order to hide the darker undertones, but for such an idealistic story to even address or acknowledge things like media addiction or the realities of making it big like a star (and how a star can stay big), as well as problems associated with fame makes me very happy.
It also has one of the more realistic slow-burning romances (not torrid Shojou/josei tramptacular romances XD) in chinese webnovels, and we see a relationship built on respect and mutual interests and close proximity.
