Endorsements.
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Celebrity endorsements rise
In the first half of 2024, the average number of celebrity endorsements increased by 10.4% year-on-year, 61.9% higher than the same period in 2022; the average number of brand endorsers increased by 20% year-on-year, indicating that the number of celebrity endorsements was increasing. In terms of endorsement duration, from 2021 to 2024, the number of short-term endorsements showed a significant growth trend. In the first half of 2024, the number of short-term endorsements for celebrities had greatly exceeded that of previous years. These data reflected some of the recent changes in the celebrity endorsement market. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Celebrity endorsements in the industry
From the perspective of consumers, celebrities, and advertisers, celebrity endorsements had different effects. For consumers, celebrity endorsements had a certain appeal. If the celebrity's image matched the consumer's perception, it would make the consumer give more trust and recognition to the product, and it could also stimulate the desire to buy. However, for people with low desire for entertainment consumption, celebrities endorsing different brands too much would make them bored and might also damage the brand's reputation. From a celebrity's point of view, endorsements were a high-income way to earn money. They could increase their popularity and image, and earn endorsement fees. However, the success of endorsements depended on the advertisers. Some celebrities relied too much on endorsements to ignore their own value pursuit, which would affect their image and be ignored by the market. For the advertisers, celebrity endorsements could make the advertisements more easily accepted and spread, effectively improving the brand image and popularity, and making the products widely known in the short term. However, high endorsement fees may not necessarily bring about the expected effect. Customers may mistakenly think that the product quality is poor, and when celebrities use products that do not achieve the endorsement effect, it will cause negative reactions. In short, celebrity endorsements were a double-edged sword. If they could be objectively evaluated and used flexibly, they could become a successful advertising marketing method. Celebrities should choose their brand endorsements based on their own values, advertisers should pay attention to product quality and functionality, and consumers should choose products rationally. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
LV with celebrity endorsements
Louis Vuitton had celebrity endorsements such as Jeon Jihyun and Lisa. Jeon Jihyun was LV's brand spokesperson and had appeared in many film and television works. Lisa was a Thai member of the Korean girl group, Blackpink, and was a top celebrity in Thailand. She had also become the global spokesperson for Louis Vuitton. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Celebrity Detective Yoghurt Endorsements
In Star Detective, Yili Changqing was once a sponsor. It was a yogurt brand. Li Changqing's sponsorship had a certain impact on the show. For example, during the cooperation between the show and the brand, the brand would be involved in the advertisement placement in the show. However, there was no other special information about the celebrity detective yogurt endorsement. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Celebrity promotional photos of endorsements
Xiao Zhan was dressed in black in the promotional photo of Tsingtao Brewery. Cai Xukun had endorsement photos for Yanjing U8 and Liquan 1998. Zhang Yixing had endorsement photos for Haerbin beer. Wang Yibo had endorsement photos for Snowflake Super X and Black Lion White beer. Gong Jun had endorsement photos for Snowflake Mars Green. Wang Jiaer also had endorsement photos for beer. Dilireba, as a top female beer endorser, also had endorsement photos. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
Taking photos of product endorsements
The following are some of the product endorsement photos in the reference materials: Song Hye Kyo took a promotional poster for the endorsement product at the seaside; Cui Youhua took a promotional photo for the endorsement of the beauty brand; Olympic champion Li Fabin took endorsement photos for European and American motorcycles; There were also ten beautiful celebrities who took high-definition photos of underwear endorsements; Heze had a "I am endorsing the products of my hometown brand" activity. Although there was no explicit mention of photos, the activity was to endorse the products of my hometown, which may involve taking photos for publicity. Some people mentioned a variety of products when preparing for the live broadcast, but it was not clear that they were taking photos for the endorsement. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>
What are the best book endorsements in fiction?
Reviews from major literary critics can also be great endorsements for fiction. A positive review in a renowned publication such as The New York Times Book Review can make a book stand out. These critics have read a vast number of books and their approval indicates that the book has something special, be it in terms of the plot, the characters, or the writing style.
List of celebrity endorsements, Xiao Zhan
Xiao Zhan's endorsement price was between 1 million and 2 million. The exact price depended on the brand, event, and promotion channel. In addition, Xiao Zhan's print endorsement fee was about 15 million yuan, and the advertisement endorsement fee was about 30 million yuan. It might fluctuate according to the shooting requirements and the difficulty of the advertisement. It should be noted that the above quote is only for reference. The specific endorsement fee needs to be negotiated and confirmed with Xiao Zhan's agent.
Tan Songyun's Business Endorsements
In 2023, Tan Songyun became the commercial spokesperson of the Yi Lian brand. This cooperation marked the brand ambassador strategy of Yi Lian and the further implementation of the brand rejuvenation strategy. Tan Songyun was a well-recognized and capable actress. In recent years, she had won many awards for her outstanding acting skills and the ratings of her works. Yi Lian and Tan Songyun had a tacit understanding of each other. Both sides grew together and achieved mutual success. The sales volume of Yi Lian Spray 2.0 had been steadily increasing, and it had been the top seller for a long time. It had also launched popular products such as Peng Peng Shuang. Yi Lian's overall brand potential had also received a good response from the younger generation. Therefore, Tan Songyun, as the commercial spokesperson of Yi Lian, would create more performance legends for the brand.
What are the endorsements of the beauty contact stars?
The Haichang Star Eye Pursuit series of soft, wet contact lenses (cosmetic contact lenses) had once taken over the eye mask advertisement endorsed by Wang Linkai without authorization, causing consumers to misunderstand that Wang Linkai was endorsing their cosmetic contact lenses. In addition, there was no clear information about other celebrity endorsements. <a href="/?from=ask_words" style="color:red" target="_blank">Read more exciting novels for free</a>