The income of the headline article was calculated based on the number of views and likes of the article. Under normal circumstances, the headline would calculate the income based on the number of views and likes of the article. The higher the profit, the greater the influence of the article. The calculation formula for the headline number's revenue was: revenue = article views x ad unit price x ad exposure. For example, if an article has 1000 views and 100 likes, then the unit price of the advertisement for this article is 1 yuan/1000 impressions, and the advertisement exposure is 1000 impressions, then the income of this article is 1000 x 1 x 1000 = 10000 yuan. It was important to note that the income of the headline was dynamic and would change according to the influence of the article and the number of views.