===166 Take the initiative to attack===(None Edited)

  When encountering obstacles and difficulties, Zhu Yuxing never wanted to sit and wait for the development of the situation, but at least do something.

  Unless he has anticipated in advance that certain obstacles and difficulties will slowly get better by waiting.

  He had to find a way to find out the reason for the suspected situation of Pokémon.

  There are some attractive things about Pokémon itself, but Pokémon did experience a period of downturn in the first generation, and it was saved after some marketing methods.

  However, Zhuyouxing has already advanced various marketing, arranged animation in advance, and released more advertisements in advance, but the effect is not very good.

  He decided to take a closer look.

  "President Zhuyou, the ratings of Pokémon fluctuate around 17%, which is above the cut line. Our TV station will definitely not cut it in half, but if there are better results, I can also make it easier. Be responsible to our shareholders, and you said that the animation and game linkage can effectively increase the audience of both parties, will this really work?"

  On the phone, Kubo's direct subordinate to the Production Bureau was reporting the animation ratings to Take Yuxing.

  "You will get help, but the premise must be that the production is good enough." The

  Kubo subordinate quickly assured: "You can rest assured, President Takeyou, our production bureau has allocated special manpower to make this animation. , isn't the Dragon Quest we cooperated with before also very popular."

  Zhu Yuxing replied, "I'm not worried about this, but don't worry, you can wait patiently now."

  Zhu Yuxing reassured After taking a look at the manager of the TV station production bureau, he began to think about what to do next.

  Do some marketing in advance about hidden Pokémon dreams?

  Zhu Yuxing intends to let players slowly discover their dreams.

  But that kind of thing is more probable.

  Looking at the Internet and some public media platforms now, there is no relevant news, and according to his intentional settings at the time, fantasy has not been discovered by players.

  Publishing the hidden news of the dream directly may indeed stimulate the interest of some players in collecting, but Zhu Yuxing thinks that there will be sales because of this increase, but it is definitely not large.

  Zhu Youxing once again looked at the sales data and the results of the online civil survey, trying to find out if there were any breakthroughs.

  However, after searching for a long time, there was still no result.

  Zhu Yuxing had to continue to invest in publicity funds first, and then appease the employees, so that they can feel at ease and continue to develop the next one.

  The previous successes also seem to have made the employees a little impetuous, making them feel that the first-party games they develop always sell well in the first week.

  But this time it was significantly lower than expected, and they seemed slightly demoralized.

  However, Zhu Yuxing has always been very calm, and did not have much reaction because the sales volume was lower than expected.

  Game sales are not good This is actually the most common thing.

  For example, in the film industry, a giant film company often relies on certain blockbuster films to return funds, and then fills the holes in several loss-making film and television dramas.

  In the end, what kind of film will be successful, many film companies do not have an obvious conclusion, they all have to go through practice, and it is difficult for the audience to serve.

  The same is true for gamers. They are also not easy to coax. If they don't produce enough quality games, they will have a hard time buying them.

  Games that can make money are more attractive to people who only have fragmented time in the future. At least today's children don't have much of this spending power, and they value the durability and fun of the game more.

  The success of Pokémon in the past life has a certain chance. If you rely on this chance, it will be too passive. You must take the initiative to solve the problem and use all the more successful marketing experience in the previous life.

  Taking out a pen and paper, Zhu Yuxing began to recall the successful propaganda methods in his previous life.

  "Live broadcast anchor promotion, this PASS, the world's Internet has just flourished, and the live broadcast network speed can't be brought up, at least another ten years

  .

  " Game community operation, to create an excellent community discussion ecology, to increase the stickiness of players, um, it seems to be possible, but there are not many children online, so this is a good candidate."

  "Select the lucky ones from the children's group, let the They become opinion leaders, become the first child with a sufficient number of Pokémon, become the most popular child, and then expand their influence."

  …

  Take Yusei wrote one by one, occasionally sharing some of his ideas. Mark it with an asterisk, and prepare to follow this next implementation, and some will be temporarily put aside.

  Some publicity and marketing methods are temporarily useless, but it does not mean that they will not be used in the future.

  For example, the promotion of live broadcast anchors will definitely be used when the live broadcast industry is hot in the future.

  After roughly writing a series of promotion plans, Zhu Yuxing called in Natsume Kanglong.

  "President, you're looking for me."

  Natsume Kanglong has been very busy recently, mainly because of the marketing of Pokemon.

  However, the response in the end was not particularly enthusiastic, and he also felt a little regrettable. He had already made a lot of efforts, but there was no good result, and he was also suffering from a headache.

  Zhu Youxing nodded, then handed over the plan he had written and said, "Take a look at this, if you think it's ok, just follow the above, and if you're short of money, tell me, and take out another one billion two dollars. One billion yen of publicity is still affordable."

  Now Take Yuxing has already counted the wealth and wealth, and a game will make at least one or two billion profits if it sells four or five million copies. Not to mention the current revenue from third-party manufacturers, in fact, it has gradually surpassed the money earned from developing games by myself.

  Natsume Kanglong took over the plan in confusion. It was full of various methods and details of publicity and marketing. Basically, just follow the plan without any brains.

  "Oh, by the way, I forgot one."

  At this moment, Zhu Yuxing sounded again, and quickly picked up the pen again and started writing on a piece of white paper.

  And Natsume Kanglong also patiently looked at all the content on the schedule, and the more he looked, the more frightened he became.

  After this set of marketing is completed, the cost is not low, but if it is really implemented according to this, I am afraid it will be the ultimate marketing strategy.

  Wait, why do you know so well, President? Did you study it before?

  He glanced at Zhu Yuxing oddly, and it happened that Zhu Yuxing had also finished writing the plan, and then handed a new plan to Natsume Yasushi again.

  "This is also arranged, and it needs to be done as soon as possible. The lack of money told me that the most important thing right now is money." There will be a lot

  of investment in video games in the future, but now the money is simply eating ashes. He wants to have enough The reserve fund is not fake, but it also knows the effect of making the money flow, and it is good to ensure that the reserve fund is within a certain range.