Chapter 552
Peter Moore was born in Liverpool, England, worked as a physical education teacher, and worked as a shoe dealer. He worked in a shoe factory in England, worked all the way to the position of director of the shoe factory in America, and then moved to Reebok, responsible for Reebok's global marketing. During this period, Peter Moore worked as a shoe dealer for nearly eighteen years.
Then... without any warning, Peter Moore's career turned a 1080-degree turn and entered Sega without any warning. The reason was that Sega needed someone who understood Marketing, and Peter, who sells sneakers, should also understand the users of the mainframe. After all, the users on both sides are mainly young users. This seems to be okay...
From this point, we can see what kind of virtue Sega's marketing is. It is no wonder that Sony can use some small tricks to toss and unload armor. In terms of marketing, it is almost beaten by hanging.
After entering Sega, before Peter Moore warmed up the bench, he ran into internal strife again. Stoller, who recruited him, had a conflict with Niben Sega headquarters. The result was that Niben Sega President and America The Sega presidents both returned their homes, and now Hisao Oguchi and Peter Moore appeared.
But after changing the president and president, the relationship between America Sega and Nippon Sega has not eased much, and the relationship between Peter Moore and Hisao Koguchi is also extremely stiff.
Peter Moore and Niben Sega have completely different opinions not only on the console, but also on the direction of the game. There have been countless quarrels over this.
"I know, Song, it shouldn't be very good for you to hear rumors about me from Benzene Sega. I may not be the kind of person that Benzene Sega needs!"
Peter Moore said to Song Yang, Irene and others with self-deprecating, Japan Benzene Company is a place that pays attention to status and ranks according to the relationship between superiors and subordinates and love. It is like two people joining the same company. The former joined the company a week earlier than the latter. That is also the predecessor of the latter, and the salary, promotion, etc. in the future will be one step faster than the latter.
Just like Niben Sega, they always wanted America Sega, obeyed Niben Sega's arrangement, and let Peter Moore and others obediently complete the tasks of Niben Sega. As a result, Peter Moore, including his predecessor Stoller, each has his own ideas, and in the end the trouble is that they don't like each other.
Ri Ben Sega saw Peter Moore feeling uncomfortable, and Peter Moore felt that Ri Ben Sega had something wrong with his brain, and he was full of out-of-the-ordinary ideas.
"Maybe, Sega can have today, maybe Peter, you are right?!" Song Yang suddenly said to Peter Moore.
Hearing this, Peter Moore's eyes lit up immediately. He flew to Japan several times and sought out Sega's directors, but nothing helped. He believed that the decision made by the headquarters of Japan Sega was correct. Question for Peter Moore.
Hearing Song Yang's words now, Peter Moore felt that his trip today was not in vain.
"The Sega DC host has not completely failed, and has the opportunity to compete with Sony and Nintendo!"
Peter Moore came here this time for the mainframe business of Sega. He didn't know how the acquisition of Sierra, Sammy and Sega was discussed, but he was afraid that Sierra would also give up. The money-losing Sega console business.
It can be said that Peter Moore came here for the console business of Sega, and it can also be said that he is saving himself. If Sega loses the console business, then he and Sega America will lose their meaning of existence!
"How to say?"
Ken Williams said at this time, as the president of Sierra Mountain, in name, the acquired Sega is also under his control, so naturally he has the right to ask Sega.
But in fact, Ken Williams knew that it was probably not his turn to take care of Sega, otherwise his power would be too great.
In charge of the Xueleshan online platform, as well as Blizzard, V agency, Rockstar and other companies, if you are in charge of Sega's console and billiard room, let's not talk about whether Ken Williams has the energy, just listen to it. It sounds a bit scary, the number of beautiful knives passing through his hands every year is an astronomical figure!
"The hardware level of the Sega DC console is actually no worse than Sony and Nintendo. The key is in the console games. The exclusive games of the Sega DC console are really too few, and Sega's games can no longer keep up with the trend!
America Sega has done a survey on the console game market. Sonic has indeed saved Sega, but it is no longer the darling of the times! "
Peter Moore said it out in one breath. Obviously, these words have been held in his heart for an unknown period of time. In his words, he made no secret of his dissatisfaction with the Niben Sega gang, thinking that they are too conservative and stubborn. Sonic The game is a classic. It was able to turn the tide back then and help Sega confront Nintendo with Mario.
But no matter how classic a game is, it can't be used for seven or eight years without changing its tricks. Even Nintendo doesn't keep using Mario, but keeps developing and launching new third-party games. Dusega believes that Sonic can save Sega, but it turns out that players will change their minds...
"Director Williams, you should know better than me that the game industry is undergoing new changes and new types of games are emerging. I think the future trend of games will be...adultized, liberalized, and even larger-scale games!"
Ken Williams heard this, and couldn't help but look up and down Peter Moore again. The type of game he said seemed to coincide with the "Grand Theft Auto" developed by Star Rock.
"Sega of America, launched a survey of 1,400 gamers, asking them to express their views on major game manufacturers, and the result is that EA is like a six-foot tall, arrogant football quarterback, and maybe other boys don't like it. It, but it's charming!"
Song Yang looked at Peter Moore with great interest. It can be seen that Peter Moore has indeed put in a lot of effort to investigate the entire North American game industry.
"Ubisoft is like a magician. You know that his magic tricks may be tricks, but you still have to be curious about what he will pull out in the magic hat next time!
As for Sega, it's like the elders in the family, they may have been cool, they've been through a lot, but they're too old, the old one's almost letting him forget the past…"
Listening to Peter Moore's words, Song Yang and Ken Williams felt that it seemed to be the case. Ubisoft was complained about the potato factory, but every few years, it would free up some new gadgets, allowing players to scold their mothers and pay for them at the same time. .
"You should have mentioned this to Niben Sega's headquarters, right?" Song Yang pondered for a moment, then asked Peter Moore.
Peter Moore nodded, then shook his head, "I made a video of this survey and brought it to the Nibensei headquarters in person, but Yuji Naka, the father of "Sonic", kicked me out and told me, Sega is a great brand, no player dares to say that about Sega!"
Of course, being kicked out is just Peter Moore's one-sided statement. The fact is that Peter Moore and Yuji Naka scolded each other for a long time. Peter Moore shouted the American curse at Yuji Naka, "FunkOFF", kindly Greeted Zhong Yuji's parents, and then walked away.
Listening to what Peter Moore said, Song Yang understood why the Sega mainframe was in the current predicament.
Sega's publicity is poor, or there is no serious brand publicity at all. It turns out that the game console industry is a seller's market, and the supply of machines is in short supply.
But now the world has changed, Jiuxiang is not afraid of deep alleys. It is outdated. Without a publicity plan, it will only be beaten into scum by colleagues.
In addition to the publicity, the people at Sega headquarters are too arrogant and still stuck in the glory of the past, just like England, they keep their mouths shut and the empire never sets, completely forgetting that even an aircraft carrier can't afford it now, and Sega is also the same In this way, the games developed have completely outdated the times. Even with the top brand of Sonic, it is useless.
"Song, as long as a new game is launched, Xueleshan has Internet game technology, as long as the Sega DC game console supports online games, and then invest in US dollars for publicity, the Sega DC console will definitely be able to compete with the Sony PS console! "
What Peter Moore said was a little dry. He rushed to Song Yang before the Japanese Sega gang came, just to let Song Yang not sell Sega's console business, and if possible, he wanted to let Song Yang Sega America took over Sega's console development.
While Peter was waiting, he suddenly heard Song Yang's words, "Xue Leshan is not planning to give up the Sega mainframe business, in fact, in a few minutes, you will meet a group of people from Seattle who are also here for the Sega mainframe !"
"If you are interested, Peter, you can stay here and attend the meeting later, maybe you can make some suggestions!" Song Yang said to Peter Moore.
Various thoughts flashed through Peter Moore's mind. He didn't know why Microsoft was involved in it, but listening to Song Yang's words, it seemed that he was really not ready to give up the mainframe business.
"Of course, it's my honor!" Peter Moore spread his hands and said, Song Yang's ability to let him participate in the negotiation with Microsoft has already explained something.
Song Yang asked the waiter at the golf course to serve Peter Moore a glass of water, "Peter, are you from Liverpool?"
"Favorite team is Premier League Liverpool?"
Hearing this, Peter Moore couldn't help laughing, "This sentence should ask people who were born in Liverpool, who would not like the Liverpool team? I think the biggest dream of people who were born in Liverpool is to one day To be able to join the Liverpool team!"
Song Yang nodded after hearing this, and Irene glanced at the two curiously. She knew that Song Yang never asked these things casually.
(end of this chapter)