Chapter 289: Brand Value Perception

Langai Hotel Lobby

Xie Zhulongxiong and another HR staff member, carrying their suitcases, were bidding farewell to Chen Jianhai.

"Don't stress too much," Chen Jianhai said, patting Xie Zhulongxiong on the shoulder. 

"It's great if you can recruit successfully, but it's also normal if you can't. Relax!"

Xie Zhulongxiong nodded, showing a mix of nervousness, confusion, and eagerness in his expression.

"Don't worry, boss. I'll remember your advice and make lots of friends on this trip!"

"Good, safe travels!"

Watching Xie Zhulongxiong get into the hotel's Benz, a fatherly smile spread across Chen Jianhai's face.

It was the first business trip for one of his employees,

the thought of which made him a bit excited!

As Chen Jianhai watched the Benz drive out of the parking lot,

a cold and familiar voice echoed in his mind.

"Ding!"

"Congratulations, Host, for achieving the industry novice milestone: Bold Competitor."

"Achievement Description: Although your current actions have only a minor influence on your industry, your boldness and perseverance will gradually lead your peers towards a path of positive competition."

"Achievement Reward: Slight increase in hotel brand value perception."

Chen Jianhai stared in bewilderment at the suddenly appearing system panel, his mouth agape.

What did I do??

Besides competing with them, I didn't do anything!

Where did this Bold Competitor title come from?!

"And what exactly is hotel brand value perception...?"

Chen Jianhai was increasingly puzzled by the system.

Initially, the system gave him tasks, but as time went on, it became more laissez-faire, almost like letting a wild child roam free.

When you did something wrong, it stayed silent.

When you unknowingly did something right, it rewarded you generously.

And each reward came in such a confusing manner.

Leaving people baffled.

"Ring ring~"

The phone rang.

"Hello, Boss Chen, are you busy?!"

Huang Baichuan's voice came from the phone, "If not, want to come out for a drink tonight?"

...

At night

Chen Jianhai changed into big shorts and rode a shared bike leisurely to Fantasy Sea Amusement Plaza.

At the entrance of the plaza,

Huang Baichuan, wearing a cool headset and hip-hop clothes, was skating around on a skateboard.

"Drinking buddies!"

"Can't wake up!!"

The enthusiastic reunion of the close friends succeeded offline again,

you look at my shared bike, and I look at your cool skateboard.

The more they looked at each other, the more they liked each other, truly kindred spirits.

"Let's go! Let's check out your tent!" Chen Jianhai said eagerly.

As the main event and the only main tent of this Nanjing Beer Festival, he had long wanted to see Xiaocaishen's setup.

"Let's go!"

Huang Baichuan didn't hesitate, right foot on the skateboard, left foot pushing off the ground,

He slid ahead with a "whoosh."

Fantasy Sea Amusement Plaza, as the largest amusement park and water fun center in Nanjing City,

was most famous for its giant Ferris wheel and 50-meter-high water slide,

with numerous other extreme and thrilling activities,

From a distance, Chen Jianhai saw a giant balloon figure of Xiaocaishen standing cutely with folded arms in front of the tent,

behind the balloon figure was Xiaocaishen's beer tent.

The whole beer tent was shaped like a large beer bottle,

surrounded by various delicately customized beer mini lights, with strangely shaped stalls set up outside on the plaza,

no idea what they would sell at the time.

"Let's go inside and take a look!"

Huang Baichuan, proudly and with a hint of showing off, jumped off the skateboard, stepped on its edge, and slung the upright skateboard over his waist,

As soon as they entered the tent, Chen Jianhai's eyes widened, and he mumbled:

"Wow!"

Inside, there was a giant barrel, 7 meters high and 8 meters wide, lying in the tent.

Looking up at the barrel felt like looking at a small mountain.

"Such a big barrel... how much beer does it hold?!"

Chen Jianhai asked in disbelief.

"Not much, just about 200,000 liters of beer," Huang Baichuan replied nonchalantly.

Wow...!

Chen Jianhai gave Huang Baichuan a deep look.

"Mr. Huang, you really have a way with that 'just'."

Huang Baichuan chuckled, not embarrassed at all, and laughed heartily:

"Really? I think so too."

Chen Jianhai sighed helplessly,

If it weren't for the fact that this was only their second meeting and they weren't very familiar yet, he would have kicked Huang Baichuan to stop him from showing off.

Chen Jianhai carefully examined Xiaocaishen's beer tent,

The entire tent was centered around the large beer barrel, spreading out in four fan-shaped sections.

Clusters of flowers and colorful balloons hung on the tent's wooden beams, and at the far end of the tent was a pyramid-like crystal glass wall,

although there were still workers busy, the decorations were mostly set,

and probably wouldn't change much.

Chen Jianhai was puzzled,

"Mr. Huang, don't you have a place to cook in this tent?"

Huang Baichuan asked in confusion, "This is a drinking tent, why have a cooking place?"

The next moment,

Huang Baichuan immediately realized and said: "Oh! When you said cooking, I thought you meant home cooking."

"The young boss of Royal Court Elegant Restaurant is my childhood friend!"

"I left a spot outside the tent for her, so her restaurant chefs will cook there and bring the food inside."

"Guests can drink and eat in the tent, no delays!"

Huang Baichuan, a practical person, didn't know much about decoration.

Besides the large beer barrel being a highlight and core, there wasn't much else to see in the tent,

the two walked around a bit before leaving.

"Mr. Huang, I have a question for you."

Chen Jianhai, riding the shared bike, asked curiously: "What is brand value perception?"

Huang Baichuan was stunned for a moment, then seeing that Chen Jianhai wasn't joking, he laughed.

"Boss Chen is testing me?"

Chen Jianhai shook his head, sincerely saying, "I really don't understand this and would like Mr. Huang to teach me."

As the undisputed leader of the industry in Nanjing City, Huang Baichuan's reputation was unparalleled.

Hardworking, innovative, generous, and progressive, Huang Baichuan's qualities were exemplary.

In terms of business operations, Huang Baichuan's experience and methods surely had unique insights.

Moreover, Chen Jianhai's instinctive trust made him believe Huang Baichuan wouldn't deceive him.

Huang Baichuan pondered for a while, then said:

"Brand value perception... it's a bit abstract, I think it should be analyzed together with category value perception."

"Let me use beer as an example."

"For this Nanjing Beer Festival, we launched Xiaocaishen Joyful Foam Beer."

"If Joyful Beer is the most valuable representative of the foam beer category, then Xiaocaishen is the brand with value perception in the beer industry."

"Without the Xiaocaishen brand, would you try a newly developed foam beer?"