A Novice in a New World

As they shook hands, a sense of relief washed over Will. He had made a decision, and now he felt a renewed sense of purpose. Michael's enthusiasm was infectious, and he could see the potential in Blue Star Interactive. The studio had a fresh vibe, driven by young energy and innovative ideas.

"Let's get you settled in," Michael said, pulling out a chair for Will at the conference table. "We have a lot to discuss. First, we need to go over the game's current state and what needs to be done for redevelopment."

Will took a seat, his mind racing with possibilities. "What's the timeline looking like?" he asked, eager to understand the project's scope.

Michael leaned forward, enthusiasm brightening his expression. "We're aiming for a beta release in six months. There's a lot of work to do, but with your expertise, I think we can make it happen."

He continued, "We've already started on some core mechanics, but we need your input on the gameplay experience. It's crucial for us to capture what made the original so special."

"Absolutely," Will replied, feeling a spark of excitement. "I've been brainstorming some ideas for new features that could enhance the gameplay while respecting my original vision."

As they discussed the game's direction, the atmosphere in the room shifted from uncertainty to collaboration. Will shared his thoughts, and the team responded with enthusiasm, bouncing ideas off one another. It felt invigorating to be part of a creative process again.

After an hour of brainstorming, Will leaned back, a satisfied smile on his face. "I'm excited about where this is headed. It feels good to be back in the game."

"Welcome back, then!" Mark said, joining the conversation. "We're thrilled to have you on board. Your experience will be invaluable."

Just then, a young woman entered the room, her hair pulled back in a ponytail and a tablet in hand. "Sorry to interrupt, but I have the latest market research on the gaming trends," she said, glancing at the group. "I thought it might be helpful for your discussions."

Jenna had joined the game studio two weeks under Tom's recommendations to the trio in creating a marketing department. Alex, Michael and Mark had decided it was time to expand their game studio reach. Especially when it came to brand recognition and advertising.

With continued success of Castle Wolfenstein 3D, and the growth of the Steam DOS platform. With now over 1,100 active users on the platform

"Perfect timing, Jenna!" Michael replied, motioning for her to join them. "We could definitely use your insights."

As Jenna began to present the data, Will couldn't help but admire the dynamic of the team. Everyone was passionate and knowledgeable, each bringing their own strengths to the table. He realized he had made the right choice; this was where he belonged.

"Let's take a break after this," Michael suggested. "We can grab some lunch and continue our discussions. There's a lot to cover, but I think we're off to a great start."

The group nodded in agreement, and as the meeting continued, Will felt a sense of camaraderie growing among them. He knew the road ahead would be challenging, but he was ready to face it head-on, surrounded by a team that shared his vision.

A few more minutes went by until the meeting ended. Wright wouldn't be joining the Blue Star Interactive team for a time. Seeing he needed to move his family, to a place somewhere closer before he could be working on the game.

Michael and Mark took it upon themselves to show Will around the place, while Tom and Jenna left. Dropping her off at the rented office space for Blue Star Interactive new Marketing Department.

Jenna leaned back in her chair, gazing out at the bustling streets of New York City from her small office on the fifth floor of a nondescript building. The city thrummed with energy, a constant reminder that she was at the heart of something burgeoning—something that could change the way people played and interacted with entertainment.

Blue Star Interactive was a fresh name in the world of video games, and Jenna was determined to make her mark, even if the path ahead felt uncertain.

Having just launched their first title, **"Castle Wolfenstein 3D "** the studio was eager to build momentum, but the marketing department was still a blank slate. Jenna had always been a indifferent towards video games, but now she found herself navigating a landscape that was completely new to her. The weight of the task ahead settled heavily on her shoulders.

Jenna opened her notebook, filled with scattered notes, sketches, and ideas. She had recently begun her research into the gaming industry, but the more she learned, the more daunting it felt. The gaming market was rapidly evolving, and she was determined to catch up.

Her notes contained scattered thoughts: the rise of home gaming systems, the excitement surrounding arcade hits like **Pac-Man** and **Donkey Kong**, and the growing importance of community among players. Yet, she still felt like an outsider looking in.

"Okay, Jenna, you can do this," she muttered to herself, flipping through industry magazines like *Computer Gaming World* and *Electronic Gaming Monthly*. There were articles about influential designers, tips for marketing strategies, and profiles of successful game studios. Each page felt like a puzzle piece she needed to fit together.

### Reaching Out for Help

Realizing she couldn't do this alone, she decided to reach out to some of her university friends. Mark Thompson, a talent for graphic design, and Lisa, who could do a good job as a Community Manager.

Focusing on face-to-face interactions, grassroots marketing, and building personal relationships with current and future fans. Engaging with the community with local events, direct communication, and leveraging print media. Helping to cultivate a dedicated fan base and create lasting connections with gamers.

This two were the first names that came to mind. They had both shared her passion for gaming, and she hoped they would be willing to help her navigate this uncharted territory.

Picking up the phone, she dialed Mark's number, her heart racing.

"Hey, Mark! It's Jenna. I just started at Blue Star Interactive, and I'm building the marketing department. I could really use your insights—want to grab coffee and talk?"

"Sure! Sounds fun. I'd love to help," he said, and Jenna felt a wave of relief wash over her.

Next, she called Lisa. "Hi, Lisa! It's Jenna. I'm working on building the marketing team at a game studio, and I could really use your expertise. Can we meet up?"

"Absolutely! I'm excited to hear more about it," Lisa replied, her enthusiasm infectious.

### The First Meeting

A few days later, Jenna sat in her small office, surrounded by stacks of notes and the aroma of freshly brewed coffee. Mark and Lisa arrived, their energy filling the room.

"Thanks for coming," Jenna said, trying to mask her nervousness. "I'm still getting my bearings in this industry, and I could use your help."

Mark glanced at her notes. "Looks like you've been busy. What's our first move?"

"I think we need to figure out how to connect with gamers. I want to create a community around our games, but I'm not sure where to start," Jenna admitted, feeling vulnerable but determined.

### Building the Strategy

Over the next hour, they brainstormed ideas. Jenna shared her vision for a marketing campaign that would not only promote their upcoming titles but also engage with the gaming community. She felt grateful for their expertise as they began to outline a plan.

"What if we host a launch party at an arcade?" Lisa suggested. "We could set up demo stations for **'Galactic Odyssey'** and invite local gamers to come try it out."

"I love that idea!" Jenna exclaimed, jotting it down. "We could create flyers and posters to spread the word, but I'm not sure how to design them effectively."

Mark smiled. "Leave the visuals to me. I'll make sure they capture the spirit of the game."

### Research and Planning

As their discussion continued, Jenna felt a spark of hope. They divided tasks: Mark would design promotional materials, Lisa would handle online outreach to gaming communities, and Jenna would focus on researching potential advertising channels.

"Over the next few weeks, I want to immerse myself in the local gaming scene," Jenna said, her mind racing with possibilities. "I need to understand what gamers are talking about and how we can engage with them."

As the meeting wrapped up, Jenna felt a mix of excitement and apprehension. She was stepping into a world where she was still a novice, but with the support of her friends, she felt she could some head way.

September , 7th 1988 Wednesday Harry's office.

The sun hung low in the sky as Harry sat in his office at Fire Foxx Production Television Studio, the walls lined with posters of their successful TV shows. Despite the accolades, Harry's mind was consumed by one relentless thought: *Saw* had to find its place on the big screen.

The film had wrapped months ago, but now the real challenge loomed—finding a theatrical distribution company willing to take a chance on a low-budget horror film.

With the film in the can, Harry had assembled his team of editors and sound designers to polish the final cut, but he knew that without a solid distribution partner, all their hard work would be for naught. He leaned back in his chair, rubbing his temples as he thumbed through a list of potential distributors. The stakes felt higher than ever; *Saw* was not just a film—it was his ticket into the movie industry.

His first call was to an old friend back in England, Lisa Tran, who had recently landed a job at a mid-sized distribution company called Silver Screen. After a few rings, she picked up.

"Harry! It's been ages! What's up?" she greeted, her voice warm and familiar.

"Hey, Lisa. I hope you're doing well. I'm reaching out because I've got a horror film, *Saw*, and I'm looking for a distributor. I thought of you because I know you're studio is open to indie projects."

"You're working on film's now that quite interesting? And it sounds like a psychological thriller?" she asked, her interest piqued.

"That's right. We wrapped shooting a few months ago, and now we need to get it into theaters. I think it has real potential," Harry replied, his heart racing with anticipation.

"Send me the screener. I can't make any promises, but I'd love to take a look and see if it fits our slate," Lisa said, her tone encouraging.

Relief washed over Harry as he promised to get the screener to her immediately. He hung up and felt a flicker of optimism. But the reality of the situation loomed large. Even if Silver Screen showed interest, they needed a strong marketing plan to stand out in a crowded marketplace.

That evening, Harry gathered his team at Fire Foxx. He spread the word that they were pivoting from television to film distribution, and everyone was buzzing with excitement. He laid out his vision: "We need to craft a compelling marketing strategy that plays on the psychological themes of the film. It's not just about scares; it's about the moral dilemmas that haunt us."

As ideas flowed, they brainstormed promotional tactics that would resonate with horror fans. They discussed innovative ways to leverage social media, which was just beginning to take off, and how to create buzz through grassroots marketing tactics. Harry felt a renewed sense of purpose. This wasn't just about distribution—it was about creating an experience.

Over the next few weeks, they worked tirelessly. Harry contacted local theaters to gauge interest, offering exclusive screenings and Q&A sessions with the cast and crew. He reached out to horror film festivals, hoping to secure a place for *Saw* in their lineups. The more people saw it, the more buzz they could generate.

Finally, after a week of anxious waiting, Lisa called back. "Harry, I watched *Saw*. I have to say, I was blown away. It's gripping and unsettling. I think we can work with this," she said, excitement lacing her voice.

"Really? That's fantastic!" Harry exclaimed, unable to contain his joy.

However, Lisa's tone shifted slightly. "There's a catch. We're a small company, and we won't have a big budget for marketing. You'll need to help amplify the campaign if we're going to make this work."

Harry nodded, understanding the challenge ahead. "I'm on it. Let's make this a collaborative effort."

With the agreement in place, Harry rolled up his sleeves. They designed eye-catching posters and trailers that highlighted the film's psychological horror elements. Every detail mattered, and Harry was determined to make *Saw* a success.

As Fire Foxx Production began to prepare for the release of Saw. A polite of a certain group of Friends what on air, slipping the notice of mostly everyone. Except for the key people involved including Alex, who was currently seated on the couch back at his home watching the the show premiere with everyone.