Great Actor
"Ah, C'mon! I'll tell you either way! Let's follow these guys up there. I have no idea what they are looking for but it must be precious!"
[So you want us to risk our lives in search of a treasure that we probably don't need in the first place?]
"Exactly! But all jokes asides, have you seen the state of the land? Just look at it!"
[Lots of ice, your point?]
"Well, people living nearby will have fled or died already. Beast tides tend to take a while before getting stopped. After all most sects don't care about the death of normal people. Fighting one is simply a waste of resources."
[So they just let it be?!]
"Well, at some point someone somewhere will get backed into a corner by the beast tide. A very unlucky someone may I add. Then either that sect manages to survive and is weakened or it gets destroyed!"
[This is so damn ridiculous! They could all work together instead and…]