Chapter 308
Chapter 308 Borrowing a knife
Eric and Leslie Wexner bargained for a long time, but LB Company had a very tough attitude, insisting that Victoria's Secret is the most important industry of LB Company, which made Eric very helpless.
Seeing that there was no effect at all, Eric had no choice but to focus on Song Yang. The eyes of LB Company also looked at Song Yang for a while, and the eyes of the entire conference room immediately focused on Song Yang.
At this time, Song Yang finally moved his eyes away from the pile of documents in front of him, "President Wexner, I think Eric has already talked about everything with LB Company, and RICK Company wants to acquire Victoria Secret brand, Victoria's Secret is not indispensable to LB Company!"
Hearing this, Wexner's tense face showed a bit of interest, "Then Song, are you here today on behalf of RICK?"
All the directors of the LB company also showed a bit of a weird smile on their faces. Song Yang is one of the leaders in the Internet industry in America, but now he is not staying in the Internet field, and came to the clothing industry across borders. If it weren't for them Seeing it with my own eyes, I am afraid that no one will believe it.
Song Yang nodded, reached out to Leslie Wexner, and asked directly, "How much does RICK need to pay to get the Victoria's Secret brand from LB?!"
Song Yang just looked through some LB company's performance reports and the like, and found that Victoria's Secret is generally the same as LB's brands, and has not been treated specially. Obviously, LB now thinks that Victoria's Secret is not because of the importance of the brand. Instead, I think it is the result of LB's operation. In other words, LB believes that even if it is not Victoria's Secret, even if it is not possible to change the brand, LB can bring it to the point where Victoria's Secret is today.
"Song, I have already said that LB has no intention of selling the Victoria's Secret brand. If RICK must seek an acquisition, then LB's valuation of the Victoria's Secret brand is 500 million dollars!" Leslie Wexner still It's a firm attitude.
Song Yang laughed, and glanced at the group of people sitting opposite the meeting room, feeling that Leslie Wexner's side seemed to be decided on RICK's side.
"President Wexner, RICK came here with sincerity, but it doesn't mean he is willing to accept blackmail. In addition, I want to remind you that if the Wall Street investors of LB know that LB missed such a deal, I don't think it will be So satisfied..."
As soon as these words came out, the faces of all the directors of LB changed on the spot, and Wexner turned cold, staring at Song Yang closely, "Song, are you threatening LB?"
Song Yang smiled and shook his head, but the more this happened, the more it made LB Company feel that Song Yang was targeting LB Company.
Whether Victoria's Secret is important to the current LB company, whether it is important or not, is actually not very important. The key depends on how Wall Street views this matter.
Before Victoria's Secret has yet to show its absolute ability to attract money, if it can exchange a brand that was bought for a million dollars for several hundred million dollars in cash, then Wall Street will definitely be satisfied. Being regarded as a classic, LB's stock price will also skyrocket.
On the contrary, if Song Yang makes a fuss here, he will miss the opportunity to sell the Victoria's Secret brand at a high price by concocting LB. Whether it is true or not, it will definitely make LB's stock price cut, and it may attract a bunch of hungry wolves to short LB company!
"Do you think such a method is useful for LB Company?" A director of LB Company and a local investor in Ohio couldn't help pointing at Song Yang and shouted.
Song Yang spread his hands, "I have no intention of doing anything to LB, but I don't know what Wall Street thinks. For the clothing industry, there are not many opportunities to realize cash!"
The clothing industry is a traditional industry, the biggest feature is "stability", but the worst point is "unstable".
No one can wear a brand of clothes forever, no matter how good the brand is, there are always accidents.
After a long time, aesthetic fatigue will appear. This is also every once in a while, you can hear rumors that a certain luxury brand that was once famous has been acquired. In the impression of countless people, this brand is tall, but suddenly It was acquired because it was "too old". For the new generation of young users who have grown up, this law is the same for Victoria's Secret...
But now, there is an opportunity to realize Victoria's Secret in front of LB Company. If Leslie Wexner refuses, then I am afraid that he will be criticized by Wall Street, and the entire LB board of directors will also suffer. turmoil.
Eric and Jain on the side didn't expect that Song Yang would dare to "threat" Wexner, but seeing Wexner's ugly face, Eric felt inexplicably comfortable. He had seen enough of Wexner's stinky face.
After threatening LB Company with a borrowed knife from Wall Street, Song Yang said again, "RICK intends to cooperate with LB Company, but if LB Company insists on letting RICK accept the impossible price of 500 million dollars, then RICK does not rule out using other methods."
When he said this, Song Yangde looked in the direction of Donna Karen without any concealment.
Donna Karen, who was seen by Song Yang, felt a little tangled in her heart. Remembering the conditions that Eric told her yesterday, Donna Karen did not hesitate, and directly expressed her attitude to LB Company.
Song Yang and Donna Karen's small actions were all seen by LB. Wexner didn't know what was going on. He didn't know what conditions RICK gave Donna Karen, but as LB The company and Victoria's Secret's current chief designer, Donna Karen, have obviously turned to RICK. Once the chief designer is lost, it will definitely be a blow to LB Company!
"Song, you let me down, I didn't expect the upstart from the Internet to be such a person!" Wexner sneered at Song Yang with a cold face.
Song Yang shrugged his shoulders. He didn't do anything. He just told LB about Wall Street's possible reaction after the acquisition failed. Those who do bad things are Wall Street people. It has nothing to do with Song Yang. He just It's just borrowing Wall Street's knife. As for whether Wall Street will kill LB, it has nothing to do with Song Yang.
The other thing is to "poach" the corner of LB Company, and tell Wexner that RICK is capable of tossing LB Company.
"For $200 million, RICK is willing to acquire the Victoria's Secret brand."
Seeing Wexner's reaction, Song Yang felt that the heat was almost ready, so he directly started quoting.
"Song, do you think such a price is possible?!" Wexner couldn't help getting angry. Song Yang cut him straight away, even at the waist.
After being so angry, Eric finally found an opportunity at this time, and he just gave a meal to Wexner and LB company, "Victoria's Secret and other brands of the same type have nothing special. What Mimi can do, other brands can do too!"
The two sides fought for a while, but unlike the previous few times, no matter how fierce the quarrel was, neither side left the field, and the price was constantly being tested.
"For 300 million US dollars, LB Company can sell the Victoria's Secret brand to RICK Company, but within three years, Victoria's Secret needs to lease LB Company's existing stores!"
After arguing for a long time, Leslie Wexner came up with a compromise. Although he still killed RICK again, it was not so direct.
Now there are about 300 Victoria's Secret stores in America, some of which are leased, and some of which are built by LB Company. Now LB Company is asking RICK to buy Victoria's Secret, and then sell these stores. Sublet it to RICK.
"270 million US dollars, if the acquisition is completed, RICK can let Victoria's Secret continue to lease these stores."
Song Yang made another small quotation. If the transaction is completed, the acquisition fee, plus the store's three-year lease fee, the cost of acquiring Victoria's Secret will be more than 320 million US dollars.
Leslie Wexner had a whispered conversation with several LB directors on the left and right, and then finally nodded.
Seeing this scene, Eric finally heaved a sigh of relief. After so many days of tossing around, it was finally done, but when he thought of the cost of the acquisition, Eric couldn't help but feel distressed. This is several hundred million dollars. , RICK's previous listing valuation was only tens of millions of dollars!
At the moment the agreement was signed, RICK, which had just been restructured, was directly burdened with several hundred million dollars in debt. Not to mention that Eric had no idea, even Jain, who provided the funds for this acquisition, was also uneasy.
I bought Victoria's Secret for one million dollars, and now it's sold for nearly 300 million dollars. Leslie Wexner, who will become his favorite work for Victoria's Secret, threw down his pen and said to Song Yang, "Song, I hope this kind of thing, Will not appear again!"
After leaving the conference room door, Leslie Wexner couldn't help showing a smile on his face. Tomorrow, the entire clothing industry and the media industry will probably flatter his vision. Knife, now in exchange for 300 million US dollars in cash, this is an investment with a return of 300 times, enough to be recorded in history, even Leslie Wexner, who has always been staid, can't help but laugh excited.
After the people from the LB company left, Song Yang walked towards Donna Karen, "Thank you for your support. After the Victoria's Secret brand stabilizes, RICK will support you in building your own brand!"
"Song, is it really okay for RICK to buy Victoria's Secret?" On the way back, Jia En couldn't help but ask Song Yang, this is not a small amount of money, once Victoria's Secret does not develop in the hands of RICK, what will happen? It really hit the hand, but there is no next one to take over.
Song Yang glanced at Jia En, "For RICK, there is no way out now!"
RICK took over Victoria's Secret, but not only the underwear business, but also other shoes, perfumes, and evening dresses, but the most profitable business is still the first business, but even if it makes more money, with Victoria's Secret's current revenue, we must It may take several years to fill the hole of 300 million US dollars.
"The most important thing for RICK now is to hold the most important promotion for Victoria's Secret!"
(end of this chapter)