Chapter 160

Thirty seconds is enough to change a lot. Thirty seconds is too short for a film. The 30-second commercial of "Saving Private Ryan" during the Super Bowl intermission shows only the most Real wars and battlefields.

The Super Bowl, a regular carnival day in North America every year, even if they are not interested in American football, many people will sit in front of the TV and watch midfield commercials and midfield performances, just like people on the other side of the Pacific on a certain night Just like watching a certain show, this is not only a matter of interest, it seems to have become a habit.

In the mansion in the Upper East Side of New York, Irene Lauder is sitting with her sister. It is estimated that after the first half of the Super Bowl, they immediately switched to abc TV station. They have no interest in the game itself, and the channel is just watching the midfield advertisement. , Because there are not only Lauder Group's latest commercials but also new commercials by a certain Irene's favorite director.

"Eileen, you seem to be obsessed with that director's work."

Hearing what my sister said, Irene Lauder made a shut-up gesture to her, "Jane, it's about to start!"

Placed at the top of all movie commercials is the commercial for "Saving Private Ryan". Irene's eyes widened and staring straight at the TV. Jane seemed to be influenced by her sister and stared very seriously at @4 ,TV set.

A landing craft rushed towards the coast. The officers on the landing craft told the soldiers what to do. The soldiers kissed the cross, and then the door opened and bullets came. The beach turned into a **** on earth, a blood-red tragedy.

Jane subconsciously covered her mouth, Irene pressed her lips tightly...

Looking for the doctor with my broken hand, clutching my stomach where my intestines have come out, taking off the helmet and still saving my life from the helmet just now, when it is unbelievable, another shot was made, and soldiers fell like this. In a pool of blood.

All the pictures are telling the audience that this is the most real World War II!

The camera was shaking silently, observing the war from the first angle of view of the officer played by Tom Hanks, the real horror. It seemed to happen before their eyes.

The reactions of Sister Lauder were very different, Irene felt the shock and shock of the soul, but Jane just wanted to vomit...

The 30-second commercial shows only the beach landing battle, although as always there are grand scenes with successive explosions. But even a layman like Irene found that Duke Rosenberg's style seemed to have made some changes?

There are no bright and thick colors like oil paintings, no short shots that can be switched quickly, no picturesque wide-angle pictures, and no characters that will never die...

Irene suddenly remembered what her friend Anna had said. If Duke succeeds in "Independence Day", he must undergo a proper transformation. Since even Anna can see that the other party is a professional director. He seems to understand this very well. He is obviously a very calm and rational director.

If the average young director made Duke's grades, he would forget about it, right? Surely you think your style is enough to conquer movie fans all over the world, right?

As soon as these thoughts came out, Irene shook her head. This hypothesis is simply impossible to hold. Only Duke Rosenberg can create such incredible business results at such an age.

"Eileen, you won't want to watch this movie then?" My sister's question sounded next to her.

"Why not?" Irene said of course. "This is Duke Rosenberg's movie, the work of a director that you can't refuse."

"Unexpectedly, you will have an idol worship day."

"I just like his movies." Irene just smiled. "Don't you also think "Independence Day" and "Risk to Death Island" are good?"

"But this..." Jane suppressed the feeling of vomiting just now. "The colors are dim, the picture is cold, and it's too bloody. It doesn't have the beauty of the two films."

"This is a war scene." Irene subconsciously defended, "Where is the beauty of war!"

"Aren't you working in the brand image department now? I remember that your department seems to have been looking for a suitable director for next year's commercials?"

Jane Lauder, who was still in school, was making bad ideas. "Why not invite Duke Rosenberg? His first few films are like super long commercials. If we invite him to shoot our commercial, the sensational effect alone is worth the price."

"It seems... it's a good suggestion." Irene Lauder thought for a while, "I'll talk to my cousin."

She then asked, "I just lost my mind. I didn't see the release date of "Saving Private Ryan"."

"Released in North America on May 26, a weekend before Memorial Day!"

This is the first time "Saving Private Ryan" officially announced the release time. The selection of this date, not to mention the reaction of fans, has generated a strong response within Hollywood alone.

Universal Studios, the distribution department of Universal Pictures, convened an emergency meeting immediately after the Super Bowl ended. Even CEO Ron Meyer attended the meeting.

"I think it is very necessary to adjust the release time of "Ghost Fairy"!"

As the director of the distribution department, Justin Fellaini has an unsolvable worry on his face, "Although our preliminary publicity has been going on, we have not officially announced the release time. Now there is Mel? Gibson's "Brave Heart," and Duke Rosenberg's "Saving Private Ryan", is already crowded!"

He specifically emphasized, "Mel Gibson is fortunate to say that he has not proven himself in the direction of directors, but Duke Rosenberg, that is the king of summer files in recent years!"

"Just a reminder," the deputy director Bellestein suddenly interjected, ""Horse and Elf" is a pg-level film, and "Saving Private Ryan" must be r-level from the published commercials. The audience for both Quite different, we don't have..."

"Last year's Sony Columbia Pictures also thought so!"

Justin Fellaini interrupted him directly, with a very serious voice, "Interview with the Vampire" to "Risk to Death Island", "Shawshank's Redemption" to "Independence Day", these **** lessons are not enough. Isn't it? We haven't publicized the release time yet. Everything has time to adjust. If, like Paramount Pictures and Caa's "Brave Heart", a lot of resources have been spent, and it took nearly half a year to promote the film on May 26 It is released, and I would not recommend adjusting the release time of "Ghost Elf"!"

Opponents shut their mouths temporarily, and others have also chosen to be silent. In the past three summers, especially last year, Duke Rosenberg and his films have proved the super power in this hot period, if not Like "Brave Heart", it is impossible to turn around, so no one wants to take the initiative to touch him and his new work.

Everyone's eyes fell on Ron Meyer, and he finally wanted his CEO to make a decision.

Sitting on the chair, Ron Meyer never spoke. As one of the five giants who once pioneered caa, he knew Martin Bob's wrist very well. Duke Rosenberg was still swift under his suppression. Rise actually proved a very important thing-Duke Rosenberg is more than just a successful director.

From his successful experience in the past few films, it is not difficult to see that this is a director who knows how to leverage and share benefits.

In "Life and Death", he was not taken seriously. Borrowing the power of Lucasfilm and Twentieth Century Fox, he completed the first step to success; in "Breaking Life and Death", he used Warner to fight Fox and caa. , Thus initially established its position in Hollywood; watching "Independence Day" again, abandoning the former suspects of bringing Fox closer to the ranks of cooperation, using the two giant platforms of News Corporation and Time Warner to create a commercial record that has never been seen in science fiction movies !

All these show his rationality and intelligence. In the past, Hollywood also had directors who achieved good results at a relatively young age, but why did those directors disappear in the long river of history? Because they are not like George Lucas, Steven Spielberg, and James Cameron, who know how to share benefits, and just have some capital, they are eager to stand on their own, delusional to challenge the existing order in Hollywood!

These stupid wastes were finally swept into the old paper pile of history.

On the other hand, Duke Rosenberg has established a Duke's studio, but a discerning person knows that it is only a shell company for tax avoidance. He constantly accepts investment from large companies, and while creating benefits for large companies, They are also using their power to **** his growth.

If he leaves a big company and produces movies independently, not to mention whether he will be squeezed out by Hollywood's traditional forces. Martin Bob alone can use the power of caa to drive him into desperation.

This should be the smartest place for Duke Rosenberg! Ron Meyer sighed slightly. The other party seemed to have no youthful innocence, and he knew the cruelty of Hollywood competition.

"Ron..."

Hearing Justin Fellaini's reminder, Ron Meyer immediately returned to the issue under discussion. This kind of issue does not require him to think at all. "Justin, "The Ghost Horse" is postponed in June. Find the right time. For Memorial Day, we should watch "Brave Heart" and "Saving Private Ryan" compete."

The adaptation of "Ghost Horse and Elf" to the automatic drawing series does not need to use too much resources for publicity. There is no strategy of making a fuss about the release date, and it also makes it easy for Universal Pictures to adjust, but "Brave Heart" does not It's easy to turn around. Paramount has not only used a lot of resources and invested millions of funds, but also announced the release date early in the pre-publicity and Super Bowl advertisement. It is said that overseas marketing is also based on this North America. The release date is making a plan, and adjustment means that all the previous work has to be overturned and restarted!

At the same moment, many people in the conference room of Century City caa were serious and nervous. (To be continued...)