First of all, let's not talk about whether Surui's publicity strategy can be successful in the end.
But at least for now, the PN-type game console, which was not favored by many people, has once again attracted people's attention.
The three-minute advertising campaign almost presented the most dazzling content to the audience.
You can sing, be entertained, and it seems that you can do many things in the future, and the scalability is very high.
This product, which people were a little disgusted with before, began to attract attention again within two or three days of the advertisement.
No matter what, at least the sentence that the singer got the same voice as the singer was very attractive.
And video games look a lot better than before.
The initial performance of the red and white machine is 8-bit machine, and the PN game machine starts with 16-bit machine.
This number of digits can be simply determined as the strength of a performance. The larger the number, the stronger it can be, and it can also create a game with a better picture.
Therefore, the PN game machine is stronger than the red and white machine from the beginning.
It's just that, like cultural products such as video games and film and television dramas, the quality of the game console (camera) itself is not decisive.
What is really interesting is the quality of the video game (film and television series) itself.
So at the beginning, the pn game machine was overwhelmed by the excellent games of the red and white machine.
Everyone comes up with high-quality goods, and when you come out, all of them are junk. This is incomparable, and it is useless to have a large quantity.
Especially not long after the release of the pn game console, the red and white consoles were directly bombarded, and it was impossible to play at this start.
It means that a person who has nothing at the beginning faces the final BOSS, and you still expect the novice to win by scraping with a small leather shield and a wooden stick?
Hayakawa Ueto, the newly appointed head of the video game division, also realized this.
And he listened carefully to the engineers and programmers' views on the red and white machines according to his father's instructions.
They also don't know how the red and white machine can produce so many high-quality products.
Maybe it's some kind of magical talent.
Takeyusei may not have been the original creator of video games, but he was definitely a trailblazer.
Usually the talents of the pioneers are far beyond ordinary people, and they can even reach the level of being deified.
If you want to create a game of the same quality as the red and white machine now, it takes at least a dozen people on average to take half a year to a year to do it.
Super Mario 3 is longer, programmers speculate that there is no team of more than 30 people, plus one to two years is not enough.
If there are no good games, no one will buy game consoles, no one will buy game consoles, and no one will be able to play games. This seems to be an endless loop.
Therefore, either make a good game, or you have to sell the game console first. If you sell enough, it will be easier to sell the game.
Didn't you see that any game on the red and white machine can have sales of 30,000 to 50,000 in the first week?
This is the most intuitive benefit of selling more game consoles.
A good game could not be made in a short period of time, so Hayakawa Ukito decided to change his strategy.
When he was in the overseas business department, he often did this kind of thing in competition with other big overseas companies.
To be popular with powerful machine quality and performance, you must first shoot a super good advertisement.
In the end, he can always rely on the strong technical strength of Suri Electronics to seize the market, especially in cameras, portable entertainment equipment and other products.
This strategy has proven to be a tried-and-true strategy.
In two days, more and more customers went to major stores to inquire about PN-type game consoles.
Many of them have not touched game consoles, which can be said to expand the audience of game consoles in disguise.
Those products that were originally despised by various stores and pressed into the warehouse were brought out again and placed in the most conspicuous position, but they were still a little worse than the red and white machines.
Red and white machines can sell five or six thousand units a day, and PN game consoles can start to approach two thousand units. This situation is much better than before.
In addition to the sing-song gimmick of the PN game console itself, this time it was actually accompanied by video games produced by several well-known manufacturers.
These games were carefully produced after about a month to two months, obviously much more care than when I made three or four games in the previous month.
Its level and quality have basically reached the middle position, from being able to play but no one wants to play, to the point where it can be played and seems to be a little interesting.
The average price of the game is maintained at 3,000 to 4,000 yen, which is generally lower than the game on the red and white machine. It is obvious that they are very aware of the reality.
The quality of the red and white machine games is good, we can't compare, so we sell them at a relatively lower price, and the quality of the games themselves is good, then there must be people who are willing to buy them.
Those who originally bought PN game consoles had no choice. After seeing PN's new game release, they found that it seemed to be much better than before, and they began to pay for it.
In this way, it seems that the PN game console seems to be gradually accepted.
But it's only limited to Tokyo.
On the other hand, the red and white machine is as stable as an old dog.
Now the daily sales of red and white machines have exceeded 6,000.
Moreover, the sales volume in the JD.com area is no longer the highest, only accounting for about 30%. The potential outside the Tokyo area has begun to burst, and 70% of the daily sales come from other areas of Japan.
The red and white machine is getting closer and closer to the million sales mark.
This time, the popularity of PN game consoles does not seem to affect the red and white consoles at all, as if the two sides have become completely unrelated products.
Zhu Youxing finally took out The Legend of Zelda that he had secretly prepared, and showed it to a group of people in the company, and then gave the seventeen third-party people a trial experience.
The first generation of The Legend of Zelda is very famous, but it is far from being as earth-shattering as The Legend of Zelda in later generations. Now this is just a brand new IP, and its attention is not as good as the best-selling Dragon Quest. game for more than half a year.
Internally, however, The Legend of Zelda has been well-received. It's hard to say whether it's more fun than Dragon Quest, but this more freedom feels good.
Free to explore, free to fight monsters.
Now that players have the patience and foundation to play role-playing games, Take Yusei thinks it shouldn't be a big problem.
And now players have begun to gradually notice the difference between the game production groups.
At the end of each game, the production team's name appears first.
At first, the games made by Zhu Yuxing himself are usually directly marked as Yuxing Electronic Entertainment, and the producer is Zhu Yuxing.
Such games are the best of the best in the red and white machines, and they are also the best-selling ones.
Then, a little lower are several studios of Yuxing Electronic Entertainment.
The second game development team, the third game development team, and the fourth game development team have all appeared. The first studio is still a mystery, and it is still patiently making Dragon Quest 2.
The games produced by the second, third, and fourth game development teams are also excellent and of good quality, but they are still subconsciously defined as slightly inferior game quality, which may be a stereotype.
Then, the next level is the seventeen third-party game production groups, of which the competition has not been divided for the time being, but different players have different preferences.
And the current producer of The Legend of Zelda is Zhu Yuxing himself, so relying on this name should also attract the attention of some people.