At this current moment, student athletes were restricted from earning any money whilst competing in College. In fact, if a student was found to be receiving any goods or income from brands or otherwise, they would be sanctioned heavily by the NCAA.
The NIL deal brought in on 1st of July 2021 was revolutionary. Players could now use their name, image and likeness to profit from their personal brand. Endorsements, product promotion, and even monetizing social media were all allowed after this was implemented.
'Is this why the system made me create a social media account?' Ken thought in wonder.
"Earth to Ken…" Steve crooned, buzzing around Ken like an annoying fly. He tapped the side of his friend's head, as if to check if he was still in there.
Ken waved his hand as if he was shooing away an insect. "Has anyone ever told you how annoying you are?"
"Only once a day." Steve replied with a grin.