Moreover, the group itself was not promoted with special moves.
Rather, it's closer to promoting Hansion and making excuses.
Looking at the video, it seemed like they were preparing a song called <Resume >, but this song will be difficult to register on music sites.
Of course, it doesn't block it forever.
Neither the Eumjeohyup nor the Eumsanhyeop will do anything that leaves concrete evidence of unfair practices.
However, registration can be delayed as much as possible.
It can be as short as 1 month or as long as 4 months.
By then, there will be enough time for the buzz gained through this issue to dissipate.
Thinking like that made me feel more at ease.
From the perspective of a producer who creates an idol group, the reason marketing is difficult is not because of topicality.
Short-term buzz can be created as much as you like.
The important thing is that the topic has continuity.
It doesn't matter what it is.
A personal fancam creates a buzz, a variety show explodes, Hemeko shown on a variety show creates a buzz, a cross-edited video explodes... … .
It is more important for small topics to explode in a continuous cycle than for a big topic to explode all at once.
Only then can you achieve stardom.
So this issue of Sedal101 is not that big of a deal.
It will end as a short-term hot topic, and the end of the issue will be 'Dropout VS NOP'.
After reaching a conclusion, Choi Dae-ho called Team Leader Park, his closest associate.
"I ask the media to only talk about Han Si-on. Not three months and one hundred days, but one hour. "I especially hope the story about Zarkon doesn't come out."
"You mean to narrow down the scope of the issue, right? By composing music?"
"that's right."
"We are receiving a lot of inquiries from fans on the third day of the month. "I'm asking about whether there is a contract."
"hmm… … ."
It's probably because of what this clever bastard said in Zarkon.
[Because both are my songs. As you know, we don't have a company, so we're desperate for copyright revenue... … .]
The nuance is very subtle.
It might sound like you're in a difficult situation because you don't have a company.
But that's it.
These smart guys are naturally very timid, and Han Si-on couldn't go any further than that.
If they were going to hit them hard, they should have even said that Lion Entertainment is persecuting them.
In other words, Hansion is also leaving the final hole open.
"Is there anything else you would like me to do?"
"There are not small channels, but large YouTube channels. "Channels that have a strong influence especially on teenagers and those in their 20s."
"yes."
When you appear on an entertainment program, you receive an appearance fee, but on large YouTube channels, you actually pay a promotion fee to appear.
This means that YouTube content power is strong.
We must be on guard.
"Find out if there is a channel that is coordinating the appearance of 3 Months and 10 Days."
"What should I do after I find out?"
"Try to replace the cast with take scenes, and if they show reluctance, the promotion cost will be high. If that doesn't work, ask some celebrities if they want one. "Say we will contact you."
"All right."
Of course, it is not possible to block all publicity for Sedalbaekil in this way.
Even if Choi Dae-ho has the ability to fly and crawl, he cannot exert a strong influence on solo creators.
But at least we can prevent them from appearing like mushrooms on major channels.
After sending out Team Leader Park, Choi Dae-ho picked up his cell phone for the last time.
Then I called the CEO of Double M.
I know that Selfish is a huge hit.
However, it was a bit excessive for helping the composer of a song that had already been released.
It's not like we don't know each other's circumstances.
I don't mean to argue, but I need to hear the reason.
"Ah, CEO Koo."
The CEO of Double M will also tell you the reason.
* * *
The response after our Zarkon was revealed was really hot.
Of course, most of the issues were consumed with dropouts and NOPs intertwined, but it didn't matter.
First of all, it is important to become a hot topic.
After that, you just have to keep driving the topic.
This is Zarkon for that.
In fact, Jaesung Choi played a big role in creating Jacon.
Honestly, I don't know the idol Jacon.
While preparing this time, I looked up some videos, and I felt that it didn't suit us.
It was intertwined with dropouts and sensitive issues, so it didn't seem like it would be very pleasant for us to be laughing and having fun playing the game among ourselves.
When I talked about these concerns, it was Choi Jae-seong who suggested a new direction.
"Jarkon usually plays a big role in answering questions that fans are curious about, right? "How do my kids play in private, what are their real personalities like, do they watch horror movies well, what snacks do they like, etc."
"however?"
"Wouldn't it be better to create something curious rather than going in that direction?"
"What specifically?"
"First of all, the thing I'm most curious about is… … . Why do we have so many bodyguards?"
"this? "There are many?"
"yes. "It's a single-family home anyway, so is there any need to guard it like a guard post?"
"okay?"
Honestly, I thought it was a bit low.
This is because the security in Korea is safe, but in the United States, they would have hired several times more people.
Especially I had to be more careful.
There are extreme racists in the United States, and they used to go crazy every time I took over the American mainstream.
In fact, there were times when it was quite dangerous.
I think it was probably right after Corona.
It was an uncomfortable time for Asians living in the United States.
With that in mind, I asked Jaeseong Choi.
"Are you talking about showing me the bodyguards? In Zarkon?"
"yes? That's not it, I'm talking about reducing it. "I think it would be enough to have someone who only comes in and out manage it, like a security guard at an apartment complex."
"We'll talk about that later, what do you want me to show you?"
"The idea is to keep making people curious. "Why is the accommodation so good, where is the company, etc."
Jaeseong Choi's opinion is that it would be good to show the main content next.
I accepted this opinion and made Zarkon have speed, but could also create question marks.
The song was written in an instant, and the live performance was performed in an instant.
Even if there was no love for us, we made sure there was no time for us to be bored.
For reference, the company that created our Jackon was a studio called <Create< p>
There is a lot of work coming in from the idol world, and Riot Entertainment seems to be paying attention.
However, less than two hours after the video was released, I received a call.
Can I put it on my portfolio?
And starting from episode 2 of Jacon, they want to put their names in the intro as well.
Of course we were welcome.
The more moles there are to take down Ryan Enter's hammer, the better.
While I was thinking this, Koo Tae-hwan looked up from his smartphone.
"We are number one in Ingeup-dong."
"okay?"
"It is also number 1 in real-time search terms."
"I know that."
"I never imagined it would turn out like this... … ."
This time Onsaemiro opened his mouth.
"Zion. "How much of this was expected?"
Well, actually, it was all expected.
There was just one thing I didn't expect.
The release schedule, which overlapped Drop Out and NOP, was not modified.
While appearing on Coming Up Next, I heard about the release schedule of Drop Out and NOP through team leader Seo Seung-hyun.
I said that NOP would likely delay the release schedule by about a month due to the atmosphere.
However, due to NOP's sudden overseas schedule, BVB Entertainment pushed ahead with the release.
They said I had to work in Korea for only 4 weeks and then go abroad right away.
Thanks to this, the first-team boy groups were able to meet each other ten days apart.
"… … "So you predicted everything other than that?"
"It's more of a plan than a prediction. "If things progress this way, it moves this way, and if it progresses that way, it moves that way."
I monitored the Hell Detector from episode 1 to the latest version.
Then, I figured out the tendency of questions to be asked.
Hell Detector often asks cast members about their evaluations of competitors.
Baseball players are asked about their evaluations of players who were active at the same time, and movie stars are asked questions about competing movies.
The same goes for singers.
So, I deliberately decided to shoot Drop Out's Selfish after it was released.
I am confident that Selfish will be in first place by then.
Since this was the first guest who had never committed a crime like me, it seemed like the production team would definitely ask questions about who was number one at that point.
"Oh, I didn't know you were comparing Drop Out and NOP. "That was unexpected."
"… … ."
However, because the questions had the same texture, there was no difficulty in answering them.
And through this issue, I even got the idea to create Zarkon.
Finding accommodation and a practice room was also part of the timeline for this.
"As everyone knows, Jaekon, Jaesung Choi came up with a good idea."
"… … then? "Is there a next time?"
"I have a few plans, but I think it'll be okay to stay still for now."
"why? "Don't you have to row when the water comes in?"
"NOP and Dropout will fight like crazy... … . NOP seniors and Drop Out seniors. "Okay?"
"okay. A bowl that leaks on the inside will also leak on the outside. Even in private, you must use an honorific title."
"Yes, teacher."
It is said that he grew up in a family of teachers, so it is not unusual to use a metaphor.
"Anyway, the two groups will fight like crazy, but no matter what we do, it will be buried."
"hmm. "That too."
"Besides, the other side will take care of creating issues."
"The other side?"
Drop Out and NOP are not the only K-pop groups that have purchased my songs.
There are a few more places.
They will create the next wave.
Perhaps one of them is planning to promote as quickly as possible, 'The composer of our song is also Han Si-on!'
Only when that is over will our second episode of Zarkon be released.
Of course, there are plans behind this as well.
However, it is still too early to reveal this to the members.
'I think they might be against it.'
So, I've only said this up to this point, but the members seemed quite surprised by this alone.
"How on earth can you think of such a thing?"
"There are things you see when you live long enough. "It's called insight."
Koo Tae-hwan laughs at my words as if he were dumbfounded.
It's true.
"Brother Shion. So what should we do from now on?"
"What are you talking about? I need to practice Resume. Even when filming Zakken, everyone makes mistakes... … ."
I shut my mouth.
Because I realized that I had dug my own grave.
"Now that I think about it, I forgot because I was listening to the NOP seniors' stories."
"Takbam."
shit.
* * *
Videos related to Three Months, One Hundred Days, Drop Out, and NOP began to pour indiscriminately on YouTube.
It wasn't just those who dealt with idol-related content who spoke out.
"Oh, right. Did you guys see that? 3 months and 100 days video?"
YouTubers who engage in small-scale communication, YouTubers whose main content is games, and YouTubers who mainly convey information also participated.
People who watch internet broadcasts tend to be younger, and there are few people who don't know about drop out and NOP.
Of course, as it was a sensitive issue, no one directly compared the two songs.
so… … .
"Wow, you seem like a really talented person. "Mr. Han Si-on."
"Aren't both of these songs really good?"
In the end, it was neatest to conclude the story by mentioning Han Si-on's name at the end.