101 Ways To Advertise Your Business Online And Offline

INTRODUCTION

As a business anner, you know the importance of having other people know about your business. Advertising rarely an aption. Even thase huge companies that you know well, who do not need to advertise (because you will likely go to them repeatedly) put a g0od deal of their profits beck into advertising their business.

As a small business owner, marketing your businessis important. It does not matter if your business is a small one, such as a locel repair shop or retail store, or a larger one, finding the right way to communicate with your prospective dlients is critical.

Une ot the biggest concerns a business has is getting their potential dients to know about them. You kngw you have a grest servke. You are contident that you can wow the customer with your abilies. Yet, they do not call. They do not come in to your store They do not visit your website. The only way to help this process is by spreading the word about your business and letting everyone know what it is and what it can do for them

Do you have a strong advertising background? Most smal busines awners (oftiine and online) do not. Yet, you do not need to have this type of advertising background to find success through advertising means. The mone creative and direct you are, the more successtul you will be. Keep in mind some things you do not want to do such as promising mone than you can offer. However, be as creative as you can be if you hope to attract new customers to your business.

This bock outlines the tips and strategies your business needs to do well in 2018, year that promses to otfer new opportunities, new insght and plenty of profit tor those businesses that cen prowIde they cen sdvertise well. However, this is an area of business that is changng. If you are to find suctess in business in your 2018 advertsing strategy, you need to stand out from the crowd and approach advertising in new and interesting ways. This book provides you with 101 ways to buikd an effective advertising plan.

HOW IS ADVERTISING

DIFFERENT IN 2018?

Advertising a business is stil as important as ever. Each year, thoUsands of new companies open their doors. Internstionaily, hundreds of thousends ot businesses get ther start. eny ot these businesses sre direct competition for you. With that understood, it is important to comsider a few more important details about advertisin9.

STAND OUT OR NEVER BE KNOWN

With advertising, you need to be more crestive than ever f you are going to stand out. A simple ad in the local newspaper is nat encugh to generate enough tak about your business to have people interested enough. A

small banner ad on a moderately sized website is stil nat enough to generate the type of income that your business is looking for.

More so, the times have changed. consumers themse ves are more used to shock advertsing than aver. A scandal may hurt ane person, but it can often bring higher revenues to a company. However, nam, people have very high standards in where they shap, what they buy and what they pay for it

To further to expiore that topic, consider these important factors when it comes to advertising your business.

1. Tt is easier tor the consumer to do the same thing repeatedly. In other mords, they are not going to go out of their way to visit you location or to remember your website's domain name uniess you have samething that is new enough to them to make them mant to do so. Ir it is easier to do samething e'se, though, people will do that

2. People do not want to pay more money for something. If you cannot compete with big comparnies, include those large depertment stores thet seem to outdo every other company out there, then consumers will not pay attention to your bUsiness. Use your advertising budget to differentiate your business from the businesses of others. This is more important in 2018 because it now

more important than ever for people to watch every penny they spend.

3. Forget about misleading ads or promising more than you can offer. Most corsumers are wise enough to see right through the advertisements that are obviousiy too good to be true. Corsumers aso do not want you to spam them, to overwheim them with mail or email just to learn about your product or service.

4. There Is more germe in town. That meens that there Bre more peaple competing for those ail impartant ad spaces on your tavorite mebsres. Ths may mean that your average advertsing9 dolar is not going to do as much as you hed hoped that it would. On the other

hand, it may provide you with an ideal option for doing something big that memoabie

5. The Internet, television, newspaper and even direct mail is all interconnected today. Your message needs to be strong enough to reach across all of these playing fiekds properly. If you use conflicting infomation, you will simply confuse your company

There are a few things to point out, in addibion, that are more positive For exampe, today's consumer is well aware of the price of products, but they are still looking for a good deal. Getting more tor thesr money iS always going to be a big factor for the average consumer. Look for ways to add something to the product you are offering that helps it to stand out from the rest of the world's products.

More so, consumers are knowiedgeabie. They are happy to learn about new companies, but they want to learn about them before they will use them. Either through your nebsite ar through your advertising, you need

to communicate who your business is, what it has to affer as well as what makes it unique and better than the rest.

IMPORTANT MESSAGES IN 2018

There are a few important messages that you want to use within the advertising that you do in 2018. These messages are what people are looking for.

1. Cost effectiveness: Price isa strong, important tool especially as more consumers are looking for a way to save money after taken advantage of by lenders, leaders and investments.

2. Environmental friendly: Todey, people expect a business to be doing everything that it can to actually save the world. In your advertising, this can and sometimes should be the message that you give. Show the workd that your business is committed to providing a safe haven for the environment.

3. Something newz Having a product that is new and better than someane else's product s going to make an impressio that you want to make on your oustomers. Athough not all businesses will have the same ievel of expectation on this front, mamy business ONners should advertse that they have something that trumps the

other person's product

4. Easy access: With people saving more money, morking more jobs to make ends meet and going cut of their way to get the best of the best, tis important to alter customers that you have a product that is easy for them to use or easy for them to get to. Virtualy all smal

businesses reed to be online in 2018, even if you are not serving the entire Internet, but a local market. Pecple tum to the web to eam what is happening and to fnd what they are looking for.

5. Trustworthy: Yet another importent advertising method for 2018 will be trustworthines5. Of course, with so many people feeling taken advantage of by the honrors of the last few years, it s important to distanoe yourself and your business from those companies Focus instead an being a compamy that is trusted, secure and a great place to be.

When you put all of this together, you will have the nght advertising plan for your business. Throughout the rest of this book, you will find more than 100 tips and tricks to help you to advertise your business in 2018. Is this year any diffenet from last? of course it is. Today, it is even harder to get in front of others than ever and people expect a lot more than ever before

CREATE AN ADVERTISING PLAN

Can your business make it? With the right advertising plen, your business can exce. ake the tme to consoer be tlowing tos an ethods to improving your business advertsing plan. Use as many of these methods

as s possible, but do put together 8 cohesive plan that outines your goels first.

What does your advertising plan include? How many of the following types af dvertising methods can you use? consider the follawing steps.

1. Look at each of the advertising methods mentioned here. Determine which of these is mast beneficial for your business. If it sa possibity, note that t is. if the plan seems to be a good ane right of the bat, mark it es thet. If there is no chance of t being usable for your business, you shculd cross it off.

2. Create a list of those elements that you want to use. Determine haw to pursue each one. Determine the cost of each one, based on your business model. Then, factor in your budget. How many of these methods can you pull ofr?

3. Look for cost cutting methods. Look outside of the bax before writing off any of these advertising methods.

4. Build your business-advertising plan step by step. Create your campsign, slogan and go for it.

5. Come back and look at your plan after you launch it. How well did ach af the elements wark? Is there something more that you coud have done or changes that you cOuld have made? If so, factor those in for the next time around.

An effective advertising plan for 2018 tackles a wide range of mediums and R delivers a dear message. It aliso provides consumers with a dlear solution to the ever-popular question, "What does this business do former