Chow tai Seng jewelleryZhou Dasheng was one of the largest jewelry brand operators in the country. He had been operating diamond jewelry and other jewelry businesses in China since the 1990s. Its products covered gold, diamonds, platinum, K gold, jade, pearls, colored treasures, etc. It also created scene-style jewelry. Its belgian "Love" constellation aurora diamond was well-known at home and abroad.
Zhou Dasheng's main business was engaged in the design, promotion and chain operation of "Zhou Dasheng" brand jewelry. On November 29, with the jewelry industry rising by 1.56%, the main capital outflowed 106 million yuan, and Zhou Dasheng's main capital net outflowed reached 31.744 million yuan.
In terms of marketing activities, Zhou Dasheng had activities such as trading old for new (all brands in the city were exchanged for gold at zero yuan, free of depreciations), price concessions (gold special price of 50 yuan and discount on labor costs), coupons (such as 66 generations of 1000 yuan and unlimited number of times) and so on. At the same time, there were also platforms that focused on Zhou Tai Sheng jewelry, wedding rings, couple rings, the latest information on jewelry, and jewelry maintenance knowledge, such as the Jewelry Family Network. There were also Franchisees who specialized in selling jewelry products related to the Zhou Tai Sheng brand and providing industry information. On November 21st, Zhou Dasheng accepted the research of many institutions, including Zhengyuan Investment.
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