Chapter 353. Negative publicity
The marketing team and Aiden planned a whole strategy for people to talk about the bet which will divert their attention to the movie.
They discussed how they were going to approach their plan and made measures in case things don't go right.
Marketing strategies were way more fickle than what people think. They will fail more often than not and that's why studios would often go for safer marketing for a movie rather than trying something new.
'Will it go well or not?'
'Won't it just become some sort of joke that people will forget about in a day?'
'We don't have any other plans. So, we need to give everything to this one.'
'If it fails, it fails. Let's not worry about the results right now.'
Those were the conversations happening in the marketing team when they were planning the whole strategy.
They were clearly nervous.