The new reality

This is a different kind of business book for different kinds of people--from

those who have never dreamed of starting a business to those who already have a

successful company up and running.

It's for hard-core entrepreneurs, the Type A go-getters of the business world.

People who feel like they were born to start, lead, and conquer.

It's also for less intense small-business owners. People who may not be Type

A but still have their business at the center of their lives. People who are looking

for an edge that'll help them do more, work smarter, and kick ass.

It's even for people stuck in day jobs who have always dreamed about doing

their own thing. Maybe they like what they do, but they don't like their boss. Or

maybe they're just bored. They want to do something they love and get paid for

it.

Finally, it's for all those people who've never considered going out on their

own and starting a business. Maybe they don't think they're cut out for it. Maybe

they don't think they have the time, money, or conviction to see it through.

Maybe they're just afraid of putting themselves on the line. Or maybe they just

think business is a dirty word. Whatever the reason, this book is for them, too.

There's a new reality. Today anyone can be in business. Tools that used to be

out of reach are now easily accessible. Technology that cost thousands is now

just a few bucks or even free. One person can do the job of two or three or, in

some cases, an entire department. Stuff that was impossible just a few years ago

is simple today.

You don't have to work miserable 60/80/100-hour weeks to make it work. 10-

40 hours a week is plenty. You don't have to deplete your life savings or take on

a boatload of risk. Starting a business on the side while keeping your day job can

provide all the cash flow you need. You don't even need an office. Today you

can work from home or collaborate with people you've never met who live

thousands of miles away.

It's time to rework work. Let's get started.