Chapter 572
Last time, less than a month after the release of "Diablo", all kinds of pirated and cracked versions began to appear on the market, and even gangsters began to act as second-hand traffickers. And know.
Learning a pit to gain wisdom, this release of "StarCraft", Xueleshan, specially cooperated with Feita Antivirus to develop a new set of anti-theft and anti-cracking system for game discs.
Xue Leshan does not expect these means to be able to completely prevent piracy and cracking. It only needs to delay the time for pirated game discs to appear on the market. Earn a fortune!
"The release of StarCraft this time, like the previous "Diablo", is also an omni-channel release. Xue Leshan will distribute the game discs in the stores of major game retailers in America and overseas, and let StarCraft Appear on the shelves that players can see at the first sight!"
Ken Williams said, "StarCraft will be released on Sega consoles, computers, and Sierra game platforms."
Different from the last time, this time because of the Sega console, in order to take care of the Sega console, let the Sega console sell more machines, the game of StarCraft will first log in to the Sega console platform, and then the PC game disc, On the Xueleshan online game platform, it will be released simultaneously.
"In addition to the previous publicity methods, this time the release of StarCraft will launch an "e-sports competition" to promote StarCraft games to users."
After saying this, Ken Williams looked in the direction of Song Yang, but saw Song Yang, just sitting behind, writing something on the paper in front of him with the pen in his hand.
The last time "Diablo" was released, it happened to be when the Xueleshan online game platform was launched, and it used the method of "pull the head" to promote it. Now the users of the Xueleshan online platform, the data on paper, is close to two There are tens of millions of people, basically covering most of the game users in the world.
In these years, there are not as many websites as in later generations, and there are not so many entertainment activities. The user activity of the Xueleshan online game platform is still very high, and even if it is advertised normally, it can sell a lot.
Just like Ogilvy & Mather Games in China, even if you are only a game agent, you can make a lot of money, but there are too few entertainment activities. Games are one of the few entertainment activities that countless people can get in touch with. The quality of the game is decent, and there is no need to worry about selling it!
Song Yang is not too worried about the promotion of "StarCraft", after all, he has already experienced it. For veterans such as Ken Williams and Roberta, if this can make a moth, then you have to doubt it , Is there a new group of people?
"How about the production capacity of StarCraft game discs?" After a while, Song Yang finally spoke.
Hearing this, Ken Williams said hastily, "We have already placed enough orders with several disc printing factories in America and overseas. The output of console and PC game discs in the first week is expected to be 100% or more." More than five million sets!"
The last time I suffered a loss, Ken Williams thought it would not be sold out, but the "Diablo" discs were not enough to sell, so that piracy was rampant. This time Sierra learned a lesson and prepared 5 million discs in the first week set of games.
Song Yang nodded. Now the game market is more and more similar to the film industry. They are all sold out in the first week, and they can sell a quarter of the entire sales in a week, maybe even half. Of course, the sales of games The cycle is much longer than that of movies, but the sales in the first week are also crucial.
After the meeting, Song Yang came to Ken Williams' office and said directly, "ICQ, Double-click, Fortigate, Symbian system, etc., will cooperate with Sierra Mountain to promote StarCraft games!"
Both ICQ community space and Fortinet antivirus software have a huge user base. Double-clicking can now place advertisements on major websites around the world. The Symbian system is now the mainstream system of mobile phones in the world, covering more than 40 million users For the crowd, these channels all drain Xueleshan, enough for StarCraft to appear in front of countless people.
Ken Williams nodded, then remembered the rumors he had heard, couldn't help smiling and said to Song Yang, "CUC International seems to be in big trouble!"
It's no wonder that Ken Williams gloated a little. In the past, after CUC International acquired Sierra Mountain, they immediately kicked out the Williams and his wife. It would be a lie to say that Ken Williams had no objection to CUC International. Now Feng Shui turns around, Xue Leshan has separated from CUC International, and is living a prosperous life. Ken Williams has once again become a big figure in the global game industry, while CUC International is in a quagmire. How can we not let Williams laugh.
After Song Yang heard the news, he was not surprised. The former president of CUC International, Silverman, commissioned Blackwater Company to send out bounty hunters, and took the former president of CUC International, Walter Forbes, and the chief financial officer, Anne Paque. Arrested from overseas to America.
That's equivalent to the inside of CUC International, which is almost torn apart. Song Yang is not surprised that there is something wrong now. What is CUC International? After a year or two, after the Internet and technology industry bubbles burst , That's when all kinds of big melons are revealed!
Song Yang is not very interested in CUC International's big melons, but the outside media still associates CUC International's big melons with Xueleshan Company, which adds a bit of heat to Xueleshan.
"CUC International President Silverman admitted to financial fraud, but denied his knowledge. CUC International set a new record for financial fraud in America. It is estimated that the fictitious revenue will exceed US$1.577 billion. Investors initiated a collective action of up to US$3.2 billion against CUC International. Litigation compensation!"
As soon as CUC International's big melon came out, it quickly hit the headlines in America. It's not that there were no listed companies in the past, but they were not as courageous as CUC International. In terms of finances, it is really an eye-opener for the American people.
Song Yang watched on TV. Silverman, who was summoned by the New Jersey court for investigation, appeared in front of the camera with a look of bad luck. He was indeed very unlucky. CUC International's financial fraud was a matter before the merger. It doesn't matter a dime, but now he is the one to take the blame.
Silverman doesn't have to worry about going to jail, but it's unavoidable for Huang Ni to drop his crotch and be disgusted, and he has to bear a large fine.
At the dinner table, Zhou Guochang and others who were having dinner with Song Yang were eye-opening when they saw on TV that CUC International Company dared to make a financial problem of 1.5 billion US dollars, which is equivalent to 13 billion yuan. Feeling, just lament or American people can play...
(end of this chapter)