Chapter 432
CBS TV station won the broadcast rights of "Victoria's Secret Show" at a sky-high price, which was beyond everyone's expectations. The highest level in the modeling industry!
ICNC TV station, of course, wants to win the broadcasting rights of Victoria's Secret, but the broadcast fee of 30 million US dollars per year, let ICNC TV station let go, and raise the price for Victoria's Secret. Who would have thought of CBS? There was really such a big wave of blood.
Although it failed to win the rights to broadcast the "Victoria's Secret Show", ICNC TV Station announced that it had won the Victoria's Secret talent show, reality show, interview rights, etc.
And under the public relations of RICK and Victoria's Secret, today's major American fashion, entertainment magazines, and media have begun to tout the model of Victoria's Secret. Anyway, they want to set up Victoria's Secret's Bigger!
Elsa Benitez and other Victoria's Secret supermodels have also received a large wave of endorsements, advertisements, etc. A big show directly made them popular in the fashion industry, and even top fashion brands, Chanel, The news that the designers of Dior and other brands wanted to cooperate with Benitez and others stirred up the fashion industry.
Not only the fashion industry, but also major mobile phone brands are also studying the P1 commercials released by Alcatel mobile phones.
Motorola headquarters, marketing department, technology, operations department, mobile phone department, network department and other departments gathered together to play P1 commercials frame by frame on the PPT projector.
Looking at the conference room where the discussion has been going on for a long time, but there is still no result of the discussion, Motorola President Sandel finally couldn't help it, "Gentlemen, who can tell me whether this P1 phone from Alcatel is real? "
Other mobile phone manufacturers may still wait and see, and will not easily follow suit or draw conclusions, but for Motorola, for Alcatel mobile phones, they are a little nervous, because there are too many precedents in America, just like the previous computer The industry, the invincible IBM, ruined its own dynasty just because it underestimated its opponents.
Motorola, already at an impasse, doesn't want to go through what IBM has gone through, and the Alcatel mobile phone is in the same slot as Motorola, and their home court is in America, so Sandel can't help being careless.
The wolf of Wall Street, Carl Icahn, could threaten Sandel before. One can imagine what Sandel is in now. It seems that Motorola is enjoying a peaceful life, but in fact it is already undercurrent.
Sandel is under a lot of pressure. Carl Icahn and the Wall Street gang want to increase Motorola's stock price. Motorola's board of directors wants Motorola to get rid of its status as the second child in ten thousand years and surpass Nokia to become the world's largest mobile phone company. The Calvin family that established Motorola is now in its third generation, and the current head of the Calvin family, Chris Calvin, is seeking to take over Motorola.
Recently, what bothers Sandel is the former head of the Calvin family. Before retiring, Robert Calvin wanted to implement the "Iridium Project". Robert Calvin formulated the "Iridium Project", but he has not had time to implement it. , Robert Calvin retired, and then this plan fell into the hands of Chris Calvin, the third-generation leader of the Calvin family.
Today, the "Iridium Project" is no longer a simple plan, but a contest between the Calvin family, Motorola's management, the board of directors, and even Wall Street. Motorola's technology department and marketing department are of course unwilling It is the outrageous plan to carry out this obvious "pit".
But the Calvin family insisted on implementing it, and even began to regard this plan as a proof of the Calvin family's influence in Motorola. Only by implementing this plan, the Calvin family can be famous in history, and it is enough to prove that Motorola still belongs to Calvin. From the Wen family!
Whether to support the "Iridium Project", how to deal with Chris Calvin and the Calvin family, coupled with the wrangling among various departments within Motorola, Sandor was exhausted.
"If Alcatel mobile phone has not tampered with these advertisements, even if the advertisements are suspected of being exaggerated, the P1 may be a mobile phone with quite mature technology!"
A technical director of the technical department said cautiously to Sandor, "This may be a completely new product that is different from the past!"
Finally, the technical director added another sentence. Hearing this, Sandor frowned. He would rather hear that this is an Alcatel mobile phone that is playing tricks and fooling people, and he does not want to hear that it is true.
"It's hard to say what the market and users will think of this phone, but this P1 phone does have some unique features. Its appearance design, materials, etc. are not the most interesting, but the function of this phone works. , all need its mobile phone system, I remember this is Alcatel mobile phone, acquired Symbian system!"
The Motorola Marketing Department personnel are obviously curious about this mobile phone and are willing to study it.
At this time, the person in the network department said, "Shouldn't you pay attention to the new network technology used by Alcatel's mobile phone? This may be the world's first 2G digital signal mobile phone. American Telecom, Telephone and Telegraph, which provide network services for Alcatel mobile phones Group, may promote a new generation of digital communication technology!"
"This is just an advertisement, and even if Alcatel Mobile and America Telecom have promoted digital technology, Motorola's analog signal technology is enough to surpass each other!"
The people in the mobile phone department immediately fired at the people in the network department, and there was a quarrel for a while. Sandel is no stranger to this scene. Since he took office, Motorola's mobile phone department has been fighting with the network department. .
In the final analysis, it is still Motorola's mobile phone technology. It is a question of who has the final say. The mobile phone department supports analog signal technology and does not want to give up the fat of analog signals, while the network department wants digital communication technology. The two sides are fighting for this. blood flow.
Even now, Motorola's network department, and the mobile phone department, have been inseparable from each other. The engineers in the network department no longer use Motorola's own mobile phones, but use other brands of mobile phones. One can imagine.
Sandel felt a headache when he heard these quarrels. He slapped the table with his hand, and the meeting room fell silent for a while, "So, the Alcatel P1 mobile phone is indeed technologically superior to the current Motorola mobile phone, right?"
Looking at the reactions of the people in the meeting room, Sandor had already got what he wanted, "Motorola needs to develop a new generation of mobile phones!"
For Motorola's technology, Sandel is completely at ease. He believes that with Motorola's technical reserves, it is not difficult to produce a mobile phone with the same technical level and materials as the P1 mobile phone.
"Motorola's new generation, use analog signals or digital communication?" The people in the network department looked at Sandor expectantly.
Sandor hesitated for a moment. Of course he knew that digital communication is better than analog signals, but he still couldn't make up his mind. Motorola is the overlord of the analog signal era and has a large number of patents and technologies. Giving up on analog signals like this means Throwing away billions of dollars in earnings every year is not something he can easily make a decision.
"Wait until the development of the new mobile phone is completed, and then make a decision!" Sandor left after leaving.
As soon as he returned to the office and sat down, the assistant came in and handed Sandor an invitation letter, "President Sandor, this is Ertian, the president of Alcatel Mobile, sent you an invitation letter to invite you to participate in Alcatel The Mobile Internet Conference will be held on mobile phones!"
Hearing this term, Sandor's eyelids twitched, and he always had an ominous premonition, feeling that this conference was not a good thing.
Holding the bronzing invitation letter, in the past, Sandor would not care about meetings held by second- and third-tier mobile phone brands such as Alcatel, and would not attend at all, but now, Sandor did not directly refuse.
"Do you know which companies Alcatel mobile phones have invited?" Sandor asked while pinching the invitation.
"As far as we know, this time Ertian invited several major mobile phone manufacturers including our Motorola, Nokia, Ericsson, Sony, etc. In addition, Telephone and Telegraph Group, America Telecom, and Alcatel France also participated in the meeting. Telecom Group, wait!" the assistant said to Sandor.
Sandor put down the invitation letter, "Tell Ertian, I will attend on time!"
In the past, Sandor would not pay attention to this kind of conference, but that advertisement made Sandor have to think about the Alcatel mobile phone. He didn't want Motorola to be like IBM in the past, and suddenly lost his helmet. Disarm.
Let the assistant go out, and Sandor was left alone in the office. Sandor took out the "Iridium Project" document, hesitated for a while, and signed his name in it!
Sandel didn't want to fall out with the Calvin family, even though the Calvin family now holds less than 10% of Motorola's shares, the Calvin family still has an astonishing influence on Motorola. Motorola was established by the Calvin family and brought to the At this stage, as long as the Calvin family does not commit any grievances, letting the head of the Calvin family take over Motorola is something that the entire Wall Street and even the American people cannot object to.
Unless the "Iridium Project" is completely defeated and loses everything, it is estimated that the Calvin family will not be far away from being kicked out of Motorola. Thinking of this, Sandor feels a little flustered for no reason...
In New Orleans, when Song Yang and Elsa Benitez, who was holding his arm, walked out of the hotel gate, the media and reporters who had been squatting outside for a long time raised their cameras and started shooting.
"Miss Benitez, are you dating Bruno Song?"
"Song, is Benitez your new girlfriend?"
"How long have you been dating?"
Song Yang accompanied Benitez to downtown New Orleans today, and already knew that he would face the media, so under the **** of Ulf and several security personnel, he just walked towards the car.
"We are just ordinary friends!"
Facing the pressing of the tabloid reporters, Benitez and Song Yang replied to the media before getting into the car, which made the tabloid reporters not roll their eyes.