Chapter 107
Chapter 107 People are addicted to food
When Irene saw Meg Whitman who was picked up from the airport by Gallo, she couldn't help but take a few extra glances.
Different from the image of a "strong woman" in Irene's imagination, Whitman, who entered the double-click office, was wearing a blue shirt and khaki pants, which were no different from traditional American women, but more concise.
Whitman saw Eileen's expression, smiled at her, and was very friendly. I don't know if there will be a contrast in the work, but at this moment Eileen feels willing to deal with Whitman or even partner.
It wasn't until entering the door of the conference room that Irene was shocked. Looking at Whitman's figure, she realized that she was influenced by Whitman just now!
Just seeing him for the first time can make people feel good and willing to deal with this skill. Irene feels that she still has to learn for many years. For Whitman, Irene no longer dares to be contemptuous. Characters are often the most predictable.
Whitman, who entered the conference room, also saw Song Yang at first sight, and felt that Song Yang was much younger than she imagined.
Recalling what she had just learned about Double-Click, Whitman had a preliminary impression of Double-Click. Compared with Procter & Gamble, Disney, and the company she currently works for, Double-Click is of course not worth mentioning. All the people in the office have an atmosphere of hope, which is not seen in those big-name companies. Maybe there used to be, but now it has disappeared...
Double-clicking the company is much better than Whitman expected, at least a system has been established, although this management system, in Whitman's eyes, is really not enough.
"It's a pleasure to come to Double Click Company!"
Seeing Whitman coming in, Song Yang immediately stood up and said that several senior executives from the double-click company, such as Greg, also stood up, expressing their importance to Whitman.
Looking at Whitman in front of him, this is the first time Song Yang invited a big cow who had heard about Nengxiang in his previous life to act as an executive.
Although the media praised highly executives like Whitman, that was just one-sidedness. No one knew what his character and ability were, so Song Yang was a little uncertain.
Not only is he dressed in ordinary clothes, but Whitman also maintains the style of an old-school professional manager. Sitting in the conference room, facing the crowd of Double-click Company, he is still low-key, but not annoying.
Having been able to hang out in the workplace in America for so many years and continue to hold high positions, Whitman naturally has his own set of rules of conduct.
Looking at Song Yang, Whitman said, "To be honest, I was surprised that Double-click sent a headhunter to Massachusetts. I have no experience in the Internet industry!"
For Whitman, she is now qualified to choose the company she works for, so Whitman was also a little surprised that Double-click Company selected her.
"I think you are the CEO that Double-click Company needs. I have seen everything you did when you were at Disney. You put Disney's overseas products on the right track. You have management experience from Bain Investment and you have done Disney's marketing. Director, Double-Click Company needs your experience!"
Song Yang behaved better than Whitman, and still believed in herself. There was no way, if she wanted to keep someone, she had to flatter her.
"Song, what do you want to turn Double-click into?" Whitman asked Song Yang. Song Yang's different requirements for Double-click would also have a different impact on Whitman's taking over Double-click.
"The future will enter the Internet era, including Disney, Procter & Gamble, etc. you have worked for in Whitman, and they will also have a relationship with the Internet industry. In the future, companies will not be able to leave the Internet, and the Internet cannot do without double-click!"
Song Yang touted the double-click "little" and told Whitman the importance of double-click.
Double-click is the cornerstone of the Internet. The Internet cannot be separated from advertisements. This statement must be bragging, but Whitman did not laugh. She understood the meaning of Song Yang's words. The Internet needs advertisements. This is the meaning of double-click existence. Losing this, Double-clicking doesn't work either.
"Double-click the company, to help Disney, Procter & Gamble and other companies enter the Internet industry, but also to help more websites like Yahoo profit!"
"If I add double-click, what do I need to do?" Whitman asked Song Yang directly without going around in circles.
Song Yang likes this style, "Do everything you are good at. The most important thing after Double-click is to go public. This is the most important thing after you enter Double-click!"
"If Whitman, you are willing to join Double-Click, make Kai Wei Lane a co-executive officer. Ryan is mainly responsible for sales, and you will be responsible for Double-Click's main affairs and overseas markets!"
Whitman nodded slightly when he heard this, knowing that after joining Double-click, she would not become an empty shelf. Although she is the co-president with Ryan, she will actually be the one in charge.
"As for the future, the Internet market will be huge, and Double-click will also need to continue to expand the market. The Internet will enter an era of big acquisitions. Double-click needs to ensure its own position. For example, the acquisition of emerging advertising technology companies such as AQuantive will fill the technical gap of Double-click and ensure Double-click technological superiority!"
"In addition, in the future, DoubleClick can acquire MediaMetrix and NetRating to enter the Internet research market, or even acquire traditional market research companies like Nielsen!"
MediaMetrix and NetRating are emerging Internet media research companies, that is, counting which website's daily hits, number of visitors, and revenue, and doing some market research by the way, such as a certain product is the most popular, etc. Now the Internet research market Just starting out, it is not difficult to double-click to acquire these companies and become the market leader.
The Internet industry will soon enter the era of mergers and acquisitions. Just like the Three Kingdoms, the long-term division must be united, and the long-term cooperation must be divided. Now there are so many Internet companies that will either be acquired or squeezed out of bankruptcy in a few years, no exception in any industry .
"If Whitman joins Double-Click Company, Double-Click will provide you with treatment in line with your status. In addition to salary, if Double-Click is listed successfully, Double-Click's board of directors will reward you with 5% of the equity!"
Next, Double-click will reward a large number of people with equity. Naturally, shareholders such as Song Yang, WPP Group, and Yahoo will jointly reward Whitman, Ryan and others with their equity in proportion.
If executives like Whitman go to small companies instead of big companies like Procter & Gamble and Disney, they will basically get equity rewards to attract them to join, otherwise how can they be allowed to go.
The change of double-clicking this time is basically a preparation for the listing. Not only the position, but also the equity will also change. We have made an agreement with Ryan before, and this time we must reward him with equity.
Ryan has an equity reward, and Whitman, as the co-executive president, must also need it, otherwise it is not suitable to return, and it is a bit unreasonable.
That's not all. Song Yang glanced at Greg, Irene, and Gallo. They are the veteran team of Double-click.
In addition, before the listing, some of the shares of vampires such as investment banks on Wall Street will be financed. It is estimated that after the listing, the double-click equity in Song Yang's hands may drop by a bit, but the status of the largest shareholder is definitely It will not be affected, but after listing, it will be affected to some extent. If you want to make major changes to double-click like today, you need to get the approval of the board of directors, at least on the surface, you still have to play like this!
After Song Yang put forward all the conditions, he looked at Whitman. Greg, Irene and others also looked at Whitman, waiting for her to make a decision. Whitman's decision was not only related to herself , Greke, Irene and others will also be affected.
Whitman's gaze rested on Song Yang for a while, and then he said in that calm tone, "I hope my decision will not be a mistake, and I hope Song, you will not be disappointed!"
Hearing this, Song Yang immediately said, "Welcome to Double-Click!"
Hearing that Whitman was willing to accept the position, the atmosphere in the conference room suddenly relaxed. Irene and several executives who double-clicked all expressed their congratulations to Whitman.
When Greck asked to prepare the Whitman contract, Whitman said to Song Yang, "If I enter the Double-click company, I will change the management system of Double-click, including after-sales, and establish a regional manager system! "
Whitman said directly to Song Yang that the existing management system of Double-click will be changed, that is, the American and overseas markets will be divided into different regions, and then assigned to different people.
"In addition, different regions will implement different strategies, and it is impossible to follow the standards of America!"
This is the experience Whitman gained from Disney. Disney's products were sold poorly overseas at the beginning. After Whitman took over, he slowly changed from pricing and sales.
Regarding Whitman's proposal, Song Yang has no objection, but is happy to see it succeed. He is most afraid of encountering such a strong professional manager who will desperately promote his set of theories.
"Whitman, you can do it freely. In fact, another product in my hand, Hotmail, is now implementing different strategies in different regions. Even if necessary, you can invest in supporting local brands instead of entering the local market. Local market!"
Song Yang reminded Whitman that when eBay first entered the Chinese Empire, it was as tough as Amazon. It insisted on sticking to its own brand and following the rules of America. It was picked up by Softbank and Yahoo.
Song Yang and Whitman can talk, but Whitman is a rare member of the mahout party in the technology industry, which is very different from other people in the technology industry.
Whitman also mentioned her mother's trip to the mainland to Song Yang, "My mother went there in the 1970s. She said it was a special place. I always wanted to go there with my mother. My son was also inspired by her grandmother. Because of the influence, he wants to study in Yenching!"
It can be heard that Whitman has a very good impression of that place, and he can also pop out a few Chinese words, such as the phrase "Women can hold up half the sky". Whitman has a deep memory of this sentence. The goods are much stronger.
"Everyone can go fishing together in the future!"
When Whitman signed the contract, Song Yang said to Whitman that Whitman likes many sports, but fishing is his favorite. Even her postcards are printed with cartoons of her fishing, which is similar to countless Like people who like fishing, people are addicted to cooking...
(end of this chapter)