Fostering empathy among visitors is one of the missions of zoo conservation education.
Empathy allows visitors to understand the emotions of animals, respect them more, and ultimately transform that respect into actions to protect them.
The most fundamental way to cultivate empathy is for zoos to display the natural behavior of animals, like birds flying in the sky, singing atop trees, and red pandas climbing up and down trees.
Behaviors such as riding bicycles, wearing clothes, standing on their heads for no reason, or jumping through hoops are not found in the wild.
Reinforcing the concept of animals as "individuals" is very helpful in fostering empathy, especially for children.
After all, it's abstract to consider the perspective of a species, but quite concrete to consider the perspective of a particular animal.