Chapter 260: You Order Baijiu at KTV?

"But Manager Huang, there's something else I want to ask."

After a couple of beers, Chen Jianhai's naturally outgoing and talkative nature became even more pronounced.

Given that both he and Huang Baichuan were dressed casually,

they quickly warmed up to each other.

"Why is there only a beer festival but no baijiu festival?"

Chen Jianhai had always been curious about this.

In his mind,

if any alcohol was the best, it had to be the country's baijiu!

But it's strangely magical,

with so many kinds of alcohol festivals, they're all beer festivals, and there's no mention of a baijiu festival.

And at beer festivals, it's all about selling beer.

He'd never seen anyone drink baijiu there.

Even in his own bar, it's mostly beer and foreign liquor, with very little baijiu.

That just doesn't make sense.

Huang Baichuan was taken aback; that was a tricky question!

He pondered for a moment and said:

"Boss Chen, this is just my personal understanding!"

"Beer is about refreshing enjoyment amidst bitterness, but baijiu… has a bit of a deep, melancholic taste."

"I'll give you a simple example!"

"It's like when we go to KTV to sing."

"Do you order beer or baijiu?"

As he spoke, Huang Baichuan opened another bottle of beer and continued:

"When we sit together, order a table full of beer, and drink until dawn, singing joyfully all night, that's entertaining!"

"But if we order a bottle of baijiu and sip it slowly in small cups,"

"Before we finish one song,"

"we'd turn around to see all the girls passed out, who would want to come out with you again?"

Chen Jianhai paused,

Hey!

You know what, that makes sense~

At a beer festival,

a group of people warming up for the big event,

if the baijiu lady suddenly brings out a case of baijiu,

especially high-proof baijiu,

the drinking table would instantly turn into a battlefield, settling old scores or creating new enemies.

After a few rounds,

half the table would be knocked out,

and there'd be no beer festival left to run, it'd turn into a sleeping festival.

Huang Baichuan continued:

"Although many people nowadays dismiss alcohol culture, thinking it's all about chaotic, bad stuff."

"But I personally respect alcohol culture."

"The type of alcohol should match the occasion."

"Drinking beer is about releasing stress, enjoying a light life, and feeling joy in a relaxed manner."

"And on the flip side?"

"No banquet is complete without alcohol, and baijiu is a must at a banquet!"

"Baijiu is about savoring the bittersweetness of life, about tradition and inherited values,"

"This nature makes it hard for baijiu to be the main attraction of such festivals."

"And most importantly!"

At this point, Huang Baichuan took a sip of beer,

his eyes sparkling as he excitedly tapped the table with his finger,

"Beer makes money!!!!"

Chen Jianhai was startled by Huang Baichuan's sudden excitement,

"Baijiu prices are too transparent, hard to handle~ but beer is different!"

"In KTVs, restaurants, and bars, the markup on a bottle of beer is huge."

"But at beer festivals, people drink in large mugs, and the profit from one full mug is enormous!"

Huang Baichuan's neck was a bit red from drinking,

whether it was the alcohol talking or the fact that he was chatting freely with Chen Jianhai,

he even mentioned the profit margins.

Though he didn't give specific numbers, it was enough to shock Boss Chen.

Looking at this talkative young man after a few drinks,

the image of the scholarly, bespectacled businessman Huang Baichuan from the news was drifting further away,

Chen Jianhai suddenly thought,

This Huang Baichuan, he's quite something!

...

This chat turned out to be worthwhile.

Through Huang Baichuan's words, Chen Jianhai gained a fresh perspective on this year's Nanjiang Beer Festival.

Not only will the city set up 14 themed beer tents, introducing various domestic and international beers,

but during the beer festival, they're planning various music tours, drinking contests, fun rides, and extreme thrill rides like the giant swing and roller coasters,

"Boss Chen, is your hotel not participating in the beer festival this time?"

Huang Baichuan asked.

"I'm not qualified… I just run a small hotel."

Chen Jianhai sighed helplessly,

Such a large-scale event that spans the entire Nanjiang was completely beyond the scope of hotel functions,

If he could encompass all of Nanjiang within his hotel,

he could leverage his system's immense power to host an incredibly awesome city-wide beer carnival night,

but that's just not realistic.

Huang Baichuan asked doubtfully: "That's not right!"

"I heard that one of the 14 beer tents is specifically designated for the association's hotels."

"Are you not participating?"

Chen Jianhai paused,

and suddenly, a flash of realization struck him.

The opportunity that he couldn't think of earlier, the one he had dismissed,

now he remembered...

What Su Jie mentioned before about the five-star hotel dining area was this!

The association's description was too vague before,

only mentioning a place where chefs from various five-star hotels would cook,

without specifying that it was part of the Nanjiang Beer Festival with so much significance!

From the information provided by Huang Baichuan,

the beer tents the city is preparing aren't the usual small family tents rented on the beach,

but large themed tents with different types of music and performances,

offering various beers and accommodating hundreds or even thousands of people to drink happily together. The main beer tent of Little God of Wealth could accommodate nearly ten thousand people.

These tents are exquisitely large, sturdy, and spacious,

set up in different parts of Nanjiang,

practically becoming signature attractions of the Nanjiang Beer Festival.

Imagining sitting in a crowded tent, ordering a large clear and heavy beer,

singing and toasting with strangers in the music, the scene was simply beautiful!

The more Chen Jianhai thought about it, the more excited he became,

If Lang Ai Hotel could set up a themed tent at the Nanjiang Beer Festival, it would definitely be a huge hit!

"Manager Huang, is this true?" Chen Jianhai asked excitedly.

"Really!" Huang Baichuan nodded,

"This morning, when the beer festival publicity team came to talk to me, I saw the plan for the beer tents."

"At the Huanhai Road location, they've indeed reserved a beer tent for your association,"

"But I heard that no hotel has agreed to take it."

Huang Baichuan laughed, 

"I was worried that Little God of Wealth wouldn't have enough beer tents. If your hotels don't want that tent, it will be mine!"

Chen Jianhai was furious!

The duck in hand hasn't been eaten yet, how could it be someone else's!