Chapter 242 Marketing about People’s Hearts

Under the night sky, the front square of Wanzhong Mall was brightly lit.

In the environment where the lights and the night sky intertwined, a PVC board more than two meters high was standing in the center of the square. The style and color matching were almost the same as the one on the rostrum of Linda University.

Only on this PVC board, the school emblem of Linda University was replaced by the trademark of Wanzhong Mall, and the advertising slogan became "Visit Wanzhong Mall, join a group to the store, enjoy 40% off, and eat and play in one city."

With Linchuan University as the main force, students from four major universities poured into the mall, and the passers-by who came and went in the business district were confused.

What's going on today? Is there an event?

Why are there so many young men and women rushing into the mall opposite?

With this question, passers-by unconsciously merged into the torrent of students, entered the mall with curiosity, and then their eyes widened instantly.

"Fuck, I haven't been to Wanzhong for a long time. Why did it suddenly change like this? Is it because I opened it the wrong way?"

"Here... isn't this a place selling clothes?"

"I feel like I'm strolling in a pedestrian street. There are so many things to do. There are even claw machines and photo booths?"

"Look at the floor signs in front. There are food, drink, and entertainment. Did the pedestrian street across the street move here?"

"Hey, there's also a husband storage and a baby care center. Oh my god, I can go shopping happily in the future!"

"What's on the negative first floor? Supermarkets and seafood markets. Wow, they actually used toilet paper to make wedding dresses for mannequins. Whose idea is this?"

Walking into the mall, whether it's students who bought coupons to consume or urban passers-by who came to join in the fun, they all looked surprised.

To be honest, since the rapid reform at the beginning of the year, the flow of customers in Wanzhong Mall seemed to be cut off and came to an abrupt end.

Young urban white-collar workers have gradually begun to get in touch with and become obsessed with online shopping, and the trend of consumption in physical stores has gradually declined, while middle-aged and elderly customers have gradually stopped coming because they can't buy what they want.

It took Wanzhong only four months to go from crowded to deserted.

Of course, there are also many speculations about the changes in Wanzhong Mall in society.

How can a good mall just stop selling goods?

Some people say that this old shopping mall located in the center of Linchuan has begun to lose its hands and feet and linger because of cash flow turnover.

Others say that Wanzhong has actually been sold a long time ago, and the boss behind it doesn't know how to run a business at all.

Some people even say that the boss took his sister-in-law and ran away with the money the day after the Chinese New Year, and now Wanzhong is just an empty shell.

In short, everyone feels that Wanzhong Mall is like a crumbling building, and it is only a matter of time before it goes bankrupt.

Business is like this. Although everyone's ultimate goal is to make money, reputation and credit are intangible assets that are more important than money. When rumors continue, the remaining trickle of customers will disappear.

But today, when students appear as a consumer booster, driving the flow of customers in the business district, forming a cycle, the reformed Wanzhong finally returned to everyone's sight.

So, the mood of surprise began to ferment rapidly.

These guests who come to join in the fun may not spend money, and they still come out empty-handed, but even so, they will remember the new look of Wanzhong now and spread it around after returning.

"Hey, do you know? Wanzhong has become... now!"

"Honey, let's go to Wanzhong Mall. They say we don't need to go out. We can eat, drink and have fun."

"Go to Central Street first, and then go to Huaxing Road to eat hot pot? It's too roundabout. Let's go directly to Wanzhong Mall. You haven't been to the current Wanzhong yet, right?"

Rumors spread very quickly. It won't take too long for the new Wanzhong to be known by most people.

Of course, as rumors about Wanzhong's gorgeous transformation spread, the name of the group-buying store will also take advantage of the wind.

You win twice, I win twice, this is not a win-win situation. Until tonight when the lights are dim, when the traffic gathers here, Jiang Qin's painstaking plan for half a year is truly realized.

"Manager Yue, our hot pot restaurant on the third floor is full, and many people are queuing at the door."

Yue Zhu looked at the huge crowd and was a little confused: "Aren't the group set coupons sold according to the actual number of customers in the store?"

The waiter pursed his lips: "That's right, but the customers who come are not all students, there are also people who come in for fun, they pay for the meal, we can't not entertain them."

"Well, you let them queue up first, I'll go find Mr. He."

"Okay, Manager Yue."

Yue Zhu hurried into the elevator, her expression sometimes excited and sometimes nervous.

After the reform began, facing the ever-decreasing flow of customers, she was actually very depressed and worried in her heart.

What if the reform kills herself?

What if the mall after the reform can't attract customers?

But all the worries disappeared tonight, and turned into a sense of excitement ushering in a new era.

She was the sales manager of the mall before, and she knew how difficult it was to guide the flow of customers, but everything tonight came so suddenly that people were a little caught off guard.

It was as if Jiang Qin threw a cigarette butt and it happened to fall into the cotton pile. The tiny sparks began to burn wildly in an instant, turning into a terrifying sea of ​​fire.

Just at this moment, the elevator reached the top floor, Yue Zhu stepped into He Yijun's office, and stretched out her hand to knock on the door.

"Please come in."

"Mr. He, the flow of customers in the food city is full, and many customers are still coming in."

He Yijun's eyes widened slightly: "Has the online marketing of group buying to the store been effective?"

"More than effective, it has exceeded the actual number of customers received by the three-story store." Yue Zhu didn't know whether to cry or laugh.

"Don't panic. I remember the manual mentioned this situation. Wait for me to check."

He Yijun opened Jiang Qin's handbook, squinted his eyes and looked at the screen for a long time: "I found it. Go prepare some snacks, fruits and tea for the guests waiting for the table, and prepare some small toys for the children, and then give them the printed promotional leaflets."

Yue Zhu opened his mouth and was a little stunned: "They haven't spent any money yet. What if they leave after eating?"

"That's what Mr. Jiang wrote in the manual. Let's do it. Oh, by the way, call the employees of our nail salon in the basement to do a basic manicure for the guests waiting for the table. It's free."

"I understand, Mr. He."

Although Yue Zhu was confused, he still called to gather people as soon as he went out. He ordered a group of people to go to the warehouse to get the newly made promotional leaflets, and ordered another group of people to go to the supermarket on the underground floor to get snacks and fruits.

Ten minutes later, rows of snacks and small fresh-cut fruit plates were pushed to the third floor.

The guests waiting for the table opened their eyes wide, thinking, I didn't even spend any money, I just ate fruit snacks and drank tea first, is this really okay?

Afterwards, promotional leaflets were also distributed to the guests, and gradually, the topics of the strangers began to converge.

"So there's a game city in the mall?"

"Hey, the second floor is selling these things, and the variety is quite rich."

"The baby care area is the children's playground, which is pretty good."

"Miss, can I take this leaflet away? Take it back to show my colleagues."

Yue Zhu nodded with a smile on her face, and then as if she suddenly caught something, her eyes gradually began to daze.

It turned out that Jiang Qin asked them to send snacks and fruits to the guests who didn't consume, which was actually a marketing campaign about people's hearts during their eating, drinking and laughing.

As the old saying goes, if you eat someone else's food, you will be soft-hearted, and if you take someone else's food, you will be short-handed. These customers are likely to become Wanzhong Mall's water army because of these pieces of watermelon and a few bags of snacks, and continue to effectively promote to people around them.

One person tells ten, ten tell a hundred, a hundred tell a thousand...

Yes, these promotional brochures are printed very beautifully, but if you take them to the street to distribute, passers-by may throw them away without even looking at them.

But these potential customers who eat and drink your food actually read the contents.

Even if they don't take the brochures away, they just say to the people around them: "Last time I ate hot pot in Wanzhong Mall and couldn't wait for a table, they gave me fruit snacks to eat, and also made tea and did manicures for me. Guess what happened later? I didn't spend a penny and I was full!"

With just this sentence, the flow of customers behind Wanzhong Mall is definitely indispensable.

But...

This is the manual that Jiang Qin made during the winter vacation. At that time, Wanzhong had just determined the direction of reform, and they didn't even know where to start, right?

Business people are used to thinking a few steps ahead, she knows this, but thinking hundreds or thousands of steps ahead, isn't this too scary?

Yue Zhu has been doing mall marketing for a long time, and has held various exhibitions and activities, but compared with Jiang Qin's methods, she suddenly felt that she was just playing house before.

At the same time, He Yijun also came to the third floor, looking at the full house of guests, looking at the individual guests talking and laughing in front of the door, his heart couldn't calm down for a long time.

Since last New Year's Day, after collecting the business cards of Linchuan's commercial performance, he found that Jiang Qin was very dog ​​and always beat him.

But it was not until this moment that he realized that Jiang Qin had been leading him to win, winning the huge wave of the times one step ahead, and winning the hearts of the people one step ahead in the negative period after the reform.

He may not tell you what he did, but you can actually see the effect.

He Yijun crossed his arms and suddenly understood what it meant to be blessed by a noble person.

You know, Wanzhong Mall actually has a mirror, that is, Fuxing Mall located on Nanshan Avenue.

According to the owner of Fuxing Mall, their pure sales business volume this year has seriously declined, and it has been declining since the beginning of spring. They have also tried all kinds of ways to open up new customer flow channels, but they don't know that the consumption pattern has begun to change.

What would happen to Wanzhong if Jiang Qin hadn't met?

Maybe it can still hold on for three or four years, and finally be acquired because of bankruptcy.

It takes courage to cut off one's arm. He Yijun suddenly found that the courage to abandon the mature pure sales business was actually given to him by Jiang Qin.