Considerations on USA and Europe Market

[KiShin Headquarters]

"I never expected that in the early stages of the video game industry recovery, it would already be subject to government regulations," Lee Han lamented, sighing.

Shin chuckled at his lament and remarked, "Hehe, I'm actually surprised that there have been no laws restricting video games until now. Not only the 'Juvenile Protection Act,' but many regulations in the laws have been in the process of restricting video games."

Mira nodded and laughed, "This is what Tora reaps for being so dark and not limiting profanities in 'Odyssey of Neren Rage'."

Lee Han agreed with Mira's words, but Shin shook his head, saying, "It's not really about that."

Lee Han and Mira looked at Shin in confusion as he continued, "Even if it's such a dark game, it can still be sold if it's labeled as Rated C. They can still sell it," Shin said with a smile.

Mira grew puzzled and inquired, "Then why didn't Tora go for that option?"

Shin responded with a smile, "You know, the reason it was banned was probably due to 'Empire' and 'Wars.' The fact that the empire in that video game force the main character, Neren Rage, to become a soldier might have stirred up memories from several decades ago..."

Mira's perplexed expression transformed into realization as she said, "Was it because of..." She paused and was about to follow it with a word, but Lee Han beat her to it.

"It's because of the sensitive topic of World War II," Lee Han interjected solemnly.

Shin nodded at them, but then he noticed Lee Han's solemn expression and was about to inquire why when he realized that Lee Han was South Korean...

Shin simply nodded and replied, "That's correct. The government likely pressured Tora to comply..."

Mira nodded in agreement, saying, "I didn't expect it was because of that. I thought it was because of its dark content..."

Shin shook his head and explained, "It took months for the government to take action and impose regulations on video games, so they probably saw the potential profits and benefits that the video game industry could bring. They didn't want to place too many restrictions on it."

Mira nodded in understanding and added, "I see... They probably had to revise the laws due to the sensitive content of Tora's 'Odyssey of Neren Rage'..."

Shin nodded in agreement, and Lee Han, who had been feeling melancholic, finally asked, "Speaking of the potential of video games, sir, do you have plans to expand our products to different countries such as the USA and Europe?"

Lee Han had not yet experienced working on a global scale and was unfamiliar with this topic. Mira also looked at Shin with anticipation, sharing her excitement about the prospect of KiShin becoming a global company known worldwide.

With a smile, Shin nodded in response to Lee Han's question and said, "Of course, I am planning to expand."

Mira and Lee Han grew excited as Shin continued, "However, there are numerous factors to consider when entering foreign markets..."

Mira and Lee Han nodded in agreement, although they didn't fully grasp the complexities involved.

Drawing from his experience at a large game company in his previous role, Shin elaborated, "Considering that we don't yet have a distribution network in foreign countries like the USA and Europe, and we haven't even established one in East Asia or Southeast Asia, not to mention the need to develop a US and Europe version of the FamiCom game console."

Mira began to gain a better understanding, and Lee Han, who had previously worked for local or small businesses before joining KiShin, also followed along.

Shin reassured them, saying, "Furthermore, we need to be well-prepared. Even if we establish distribution networks, especially in the USA and Europe, we must ensure that we can meet the demands of these countries for our console." He chuckled and added, "After all, if we fail to meet demand and our console goes out of stock, it would be considered a loss for the company."

Mira and Lee Han nodded in agreement as Shin finally stated, "Not to mention that we have a strong presence here in our country. It's only right that we focus on our home market first before considering expansion."

"Agreed," Mira nodded with a smile.

---

[Tora HQ]

[Board of Directors]

"It's really hurting our company's assets because of that video game flop... Has the person responsible been fired yet?" one of the directors in the board of directors inquired.

President Taro Ikeda was present at the board of directors meeting and nodded, "Yes, the narrative designer has been dismissed from our company."

"That's good," another director from the board of directors sighed in relief.

Chairman Asahi, seated at the head, said with seriousness, "There's no need to dwell on that video game. It's only a minor setback."

The board of directors reluctantly nodded. They still held a certain level of fear for the chairman, given what happened to the vice chairman in the past.

Seeing everyone in agreement, Chairman Asahi nodded and said with a smile, "Since we've been receiving bad news recently, I have some good news to deliver right now."

Good news? The board of directors exchanged glances and looked at Chairman Asahi with anticipation.

Chairman Asahi nodded with a smile and continued, "We have conducted market tests for video games and video game consoles in our country's market. Considering that we didn't have much presence here in Japan, I believe it's time for us to explore the US market to expand our presence there." He spoke with a cunning smile.

The board of directors were surprised and elated, saying, "That's great! If we can't compete with KiShin in our home market, we'll get ahead of them and surpass them in other countries!"

"I've been considering this for a while..."

"Finally, some good news..."

The board of directors engaged in joyful discussions.

Chairman Asahi smiled and announced, "We've already developed the console version for the USA, so all we need to do is engage in discussions with our distribution network partners, retailers, and catalog retailers in the US."

The board of directors erupted in applause, clearly thrilled about the prospect of selling their video game console in the US market, a veritable goldmine waiting to be tapped.

They understood the immense profits that video games and video game consoles could yield. Even in Japan alone, Tora had managed to turn a profit, albeit a modest one when compared to their other products. This was precisely why they aimed to prioritize video games over their electronic and other offerings.

'Wait for us, goldmine! The prospectors are on their way!' the directors thought with excitement.

Chairman Asahi emphasized, "Preparations to ensure we have enough supplies to meet the demand should be handled with care..." The board of directors nodded in agreement.