First day of a new school year
The effects of Jason's plan were visible from the start. As soon as Jason had declared that Jefferson would win the State title and make a deep run at Nationals it caught the attention of multiple different media outlets.
Everything from mainstream consumer media down to social media, the biggest story was about Jason and his overbearing declaration of confidence in both himself and his team.
Soon the story of Tyreek decommitting from UCR and instead deciding to go to UCLA became old news as no one was interested in talking about it.
Overnight Jason's already high popularity surged to even greater heights as the followers that he had on his social media account soared to 2.5 million people.
In the days that ensued it was impossible for him to walk outside of his apartment without being recognized.