Chapter 436

Chapter 436 Carrying the flag

   After Song Yang mentioned a few words about Panda TV's promotion and promotion to Hu Zhiwei, he finally asked Zhengcha, "What is the current situation of Panda TV?"

  No matter how loud the advertisement is and how extravagant it is, as long as there is no machine for sale, everything will be in vain. Not everyone can be like Boss Jia, who can harvest leeks for more than ten years with a single mouth.

Across the Pacific Ocean, Hu Zhiwei and Fang Qiuyu, who is in charge of domestic business, also sent emails to Song Yang every week, but only a few emails can only be regarded as having an understanding of Panda TV, and no more And I got it!

   "Now it is mainly about the production process and the pass rate of the LCD panel, which is the main problem of Panda TV!"

  Hu Zhiwei said carefully, "Now the global TV industry is tackling key problems in plasma TV technology, and LCD technology is still under development, and Panda TV has no company to learn from..."

Now the major TV manufacturers are making great efforts to impact the plasma TV, and the mainstream TV manufacturers in the world are all like this. Considering that even Changhong has invested nearly 2 billion yuan in the plasma TV business, one can imagine the growth of the TV industry. How is the pattern.

  Panda TV is the only manufacturer in China that bets on LCD TVs and panels like Sony, Sharp, and Samsung. In the next few years in the TV industry, plasma TVs will compete with LCD TVs!

  Originally, the camps on both sides were the LCD TV camp headed by Sharp and Sony, and the plasma TV camp was mainly headed by Panasonic and Hitachi.

  In the past two years, domestic TV manufacturers have also begun to join the camp. Changhong Stud Plasma TV and Panda set up their own business, which can be regarded as joining the LCD TV camp.

This battle is not only related to the future of the TV industry, but may also be the future of various electronic screens. After the retirement of big-ass CRT TVs and computer monitors in the future, the winners of plasma and LCD screens will take over. block market.

  Now in the TV, display, and panel industries, no one knows who will have the last laugh, but now plasma TVs and plasma screens are superior to LCD screens in terms of technology and product performance.

  Hu Zhiwei said with a little embarrassment, "Now the LCD panel of Panda TV mainly relies on self-developed, and Bell Labs is also providing technical support for Panda TV, but it may take a while to put the LCD panel into production..."

In terms of panel technology, there is no modern difference. Japanese benzene and stick panel manufacturers are higher than domestic panel technology, but they have not yet reached the point where they are more than ten years ahead. At most, it is technology and experience. Compared with domestic Richer, but also still in the process of groping.

Panda TV is now working with Bell Labs to develop LCD panel technology and build the first LCD panel production line in China. On the whole, the progress is rapid. The batch of prototypes sent to Song Yang shows that the technology There are already some ways in the world, just making a prototype, and mass production are two different things!

   "If the panel problem can be solved and the pass rate can be controlled, then Panda's new generation LCD digital TV will be officially mass-produced!"

Hu Zhiwei said to Song Yang, in fact, he still picked up good words, but he didn't dare to tell Song Yang that this thing was too difficult and might not succeed. Without the support of Song Yang, the big sponsor, Panda TV's new The project will definitely collapse. The current hundreds of R&D personnel, engineers, and thousands of employees of Panda TV will all go home. Hu Zhiwei really cannot afford such a risk.

   Song Yang listened to Hu Zhiwei's words, nodded, and did not expose him. The first generation of Panda LCD TVs must not be much advanced in technology. Compared with the plasma TVs of Panasonic and Hitachi, Song Yang knew this well.

   For Panda's first TV, Song Yang's requirements are not high, just like Alcatel mobile phones, as long as the quality is qualified and the technology is passable, first make a name for yourself and then talk about other things.

   "Panda TV, we must speed up the research and development. My side will continue to invest in research and development funds for Panda TV. This year, we will invest no less than 50 million U.S. dollars in Panda TV.

  However, this year, Panda TV must build the first LCD panel production line, and must sell the first LCD TV and the first LCD computer monitor..."

Listening to the first half of Song Yang's words, Hu Zhiwei couldn't help showing joy on his face. The R&D cost of 50 million US dollars is nearly 400 million yuan when converted into RMB. The entire domestic TV industry has never spent so much money on research and development. Only a few companies such as Panasonic and Sony will invest a lot of money in research and development.

  However, the second half of the paragraph made Hu Zhiwei feel a little uneasy. To be honest, he was also a little uncertain about whether the LCD panel production line would be able to operate.

  Seeing this, Song Yang said to Hu Zhiwei, "This year, Panda TV should be able to obtain some patents, technologies and even R&D engineers from other LCD panel companies!"

Hearing this, Hu Zhiwei looked at Song Yang in puzzlement, not knowing why he would say this. Panda TV also approached Sony, Samsung, Sharp and other companies to propose cooperation projects on LCD panels and LCD TVs, but it was not To be rejected means to be offered a sky-high cooperation fee, and Panda TV is being bullied. If it can buy the technology, why should Panda TV bother to develop it by itself.

Whether it is Panasonic or Sharp, they cherish their own technology and have no willingness to sell it. Even Japanese benzene manufacturers such as Sharp and Sony have to start anew because Panasonic is holding on to plasma patents and technology. , started the LCD panel technology, one can imagine how difficult it is to get the technology from these manufacturers, let alone bring the pot together, poach patents, engineers, etc...

Seeing Hu Zhiwei's puzzled look, Song Yang didn't say much, but just said to him, "This year, for Panda TV, it may be the most critical, and it also has the best chance to become the flag-bearer of the LCD industry. Panda TV must not be missed. This year's opportunity!"

   If there is no accident, it is of course impossible to obtain LCD panel technology and patents from Sony, Sharp, Samsung and other companies.

  However, this year is an exception. It is almost March, and Soros, who has been in Asia for a long time, should be close to the time to close the net and raise the butcher knife!

As long as Soros makes a mess of Asia, Samsung, Sony, Sharp and other companies will definitely suffer bad luck. At that time, they will not be able to protect themselves, and they will face the problem of survival. These liquid crystal technologies and the like, It shouldn't be the key they are holding on to...

  Seeing Song Yang's expression, Hu Zhiwei could only keep his doubts in his belly.

"If we can get the technology and patents of other LCD panel manufacturers, the speed of Panda TV's research and development is expected to be much faster. If all goes well, Panda TV should be able to start selling new products before Christmas in America!" Hu Zhiwei said to Song Yang opened his mouth and said.

  Song Yang nodded, and still asked Hu Zhiwei to speed up the research and development. It is said that the money spent on Panda TV is no less than what Song Yang spent on Alcatel mobile phones, and it may even exceed a lot in the future!

  Investing in the electronics industry should not be like playing with the Internet. The electronics industry is seeing is believing. If you don't come up with something, you can't fool people. Unlike the Internet, as long as the cake is big, it will be enough to attract leeks...

   "In addition to the TV project, the LCD computer screen should also be accelerated. In the future," Song Yang said, "Panda TV can't be said, and we will also provide screens for Alcatel mobile phones in the future!"

  Hearing this, Ertian and Hu Zhiwei couldn't help but glanced at each other, both of them were a little dazed, wondering how two industries with less feng shui than cows and horses could be related.

   "Now the Alcatel P1 mobile phone has officially started mass production, and the first batch of mass production is expected to be 200,000 units."

Ertian said this almost bitingly. When the new mobile phone is launched, it will produce more than 200,000 units. This is almost a risk. If the sales volume is not satisfactory, then these phones will have to be kept in the warehouse. The entire Alcatel The cash flow of the mobile phone is completely broken.

Song Yang just frowned at this output, he felt a little too conservative, but seeing Ertian's expression, he knew that this had reached his limit, no matter how much, Ertian really couldn't Dare to place an order with the supplier.

   "To produce the first batch of mobile phones, Alcatel mobile phones, we must adjust the entire component suppliers, determine the technical standards, and be prepared to increase production capacity at any time!"

   Hearing Song Yang, he seemed to be looking forward to the Alcatel P1 mobile phone. Ertian didn't expect the P1 to be a big hit. As long as Undefeated was too miserable, Ertian would be satisfied.

   "After the Mobile Communication Internet Conference, Alcatel Mobile will hold a global press conference for the P1 mobile phone and start selling the P1 mobile phone globally."

Now Ertian has also learned some essence, regardless of how many first-rate brands Alcatel mobile phones are now, anyway, there must be battles, such as celebrity endorsements, global product launches, etc. It's not about what the peers think, but to let users see these, so that users who buy Alcatel mobile phones feel that the brand they buy has a sense of high-level.

Song Yang couldn't help laughing when he heard Ertian's words, nodded, and asked Ertian to do this, "The publicity and promotion funds, the North American Global Investment Foundation, will pay for the Alcatel mobile phone, and double-click, ICQ , ICNC TV station, etc., will also promote Alcatel mobile phones!"

   At this time, the media camp in Song Yang's hands will naturally not be idle. It is when they are needed to perform. Song Yang has spent a lot of money to set up these media, not for decoration.

  While Song Yang was talking with Ertian and Hu Zhiwei, the door of the room was pushed open, and a figure ran in with a crying voice, and crashed directly into Song Yang's arms.

   "Song!"

   Jenny threw herself into Song Yang's arms, crying like pear blossoms with rain. Song Yang felt Jenny in his arms, and it seemed that this figure was a bit better.

  Looking at Jenny who was hugging him like a koala, Song Yang waved his hand apologetically, and Ertian and Hu Zhiwei walked out with great interest.

   There is one more chapter

  (end of this chapter)