===257 Atari Collapse===(None Edited)

  Atari Crash is the biggest event in the history of the video game industry.

  Atari was a game company in the original world, a game company originally developed in the arcade field.

  At that time, a few young people created a pool game called pong on a whim. The gameplay is to use a platform to continuously catch a small ball, then hit the squares above the screen, and finally destroy all the squares above.

  After a few young people made this game, they turned it into a simple arcade machine and put it in a nearby bar.

  As a result, this game is particularly popular, and the box for storing coins was eventually filled with bugs, but it still could not stop the enthusiasm of players.

  Since then, video games have flourished.

  Before that, it could only be called the wild age of games. After these young people developed pong, it could be called the Bronze Age of game history.

  Then the company started out logically, grew rapidly, and finally became a giant in the video game space.

  At that time, Nintendo was the younger brother in front of Atari.

  However, Atari made a lot of bad decisions after the inflation.

  The most deadly of them is the unrestricted creation of game content, which has led to countless junk games in its game consoles.

  At the same time, these junk games are still very cheap, the average price is only about five dollars, and the developers are often one or two people, and it only takes a week and a half to make them, which is very fast.

  Those users who bought games didn't know enough about video games at the beginning. They really didn't know whether the game was good or bad, and in this state, the only thing they could measure was the price.

  A high-quality game often sold for around $30 back then.

  But a low-quality game costs five dollars or less.

  In this way, if the purchaser does not know enough, they will subconsciously choose the cheaper one.

  It's all video games, wouldn't it be great that I could buy five or six for the same price?

  This was the unanimous thought of consumers at the time.

  At that time, no one took the initiative to guide them what was fun and what was a garbage game.

  They will only see the cheap ones to buy.

  Then they buy it home, play the game, find it's a pile of crap, and then automatically think video games are crap, there's nothing interesting about it, and I'm just wasting my time playing this stuff.

  This is how bad money drives out good money.

  A large amount of content will kill these consumers, so that they have no chance to experience higher-quality games.

  Then, it was Atari's final fatal blow, the release of ET, which made Atari almost fall in half.

  Consumers will vote with their feet. When there are only a bunch of junk games on the market, they can no longer look at those games that may be better.

  As a result, the game industry in the United States fell into a cold winter for two whole years, until Nintendo appeared and saved the entire industry.

  Without Nintendo, the U.S. video game market would have languished for at least another decade or more, which is not to say casually.

  Zhu Yuxing did not expect that he was developing so rapidly, and he has tried his best to control the development trend of this kind of thing, but it seems that the industry is inevitably going this way.

  It seems that this is some kind of general trend, a force majeure.

  But the good news is that the video game market is not without any resistance now.

  Now the brand of Youxing Electronic Entertainment is the representative of high-quality games.

  Coupled with Zhuyouxing's restrictions on the content of its own game consoles, junk games will not appear on their own game consoles. As long as you buy our game consoles, you will never feel that they are garbage. At most, you don't like this category. That's it, but you can't deny that game.

  Zhu Youxing looked at the newly passed information, and the more he looked at it, the more his heart sank.

  The price of a game console is generally less than 150 dollars, and the price of a game is generally less than ten dollars, which also includes the cost of the game cartridge itself.

  There is almost no need to play this kind of game.

  It's bad, really bad!

  ...

  The United States, New York, a small game company that has just been established, several young people clapped each other excitedly.

  "Aha, our game has just sold 30,000 copies! Our profit is only $200,000, which is a huge profit."

  Another young man grunted with a freshly opened bottle of beer beside him. After drinking, he wiped his mouth and said excitedly: "We made this game in only half a month. Does this mean that each of us has a production value of 200,000 in half a month? There is more than this. Cool job?"

  "No!"

  Several young people shouted in unison.

  They are full of emotions, have infinite pride in their hearts, and feel that they have found their future career.

  The money was made so fast!

  "Let's go, I'll take you to a strip club today as a treat!"

  "Long live the boss!"

  "Long live video games!"

  "Let's go crazy!"

  In many parts of the United States, many such small game studios have sprung up.

  They are usually just two or three young people who dropped out of college or high school. They are full of ruffians, and they devote themselves to game development with a small amount of programming knowledge they have mastered.

  Game development is actually not that difficult, but it is a little difficult to get started at the beginning, but as long as you know programming knowledge and some simple painting skills, you can make a simple game.

  In particular, all kinds of popular games are already in front of them. They only need to rip off the program, and then modify it a little, and then they can magically change it into their own game and sell it.

  These games are generally very poor and have not been tested in any way.

  Some even just bought it, and the game console will freeze because the cassette is inserted, and finally the game console cannot be used.

  Consumers are of course unhappy, they will go to the department store to ask for repairs or returns.

  And department stores will naturally go to game console developers to discuss, but as for game console developers, they don't really care.

  Because there are only a few people who actually return products because of this kind of thing, most people in the United States are too lazy to do this kind of thing, they just eat a dead fly, and swear they will never buy junk like video games again.

  Most of those game console developers are also immersed in the short-term skyrocketing sales performance, and they don't care about the future of the game industry at all.