===223 Why Are Sales Decreasing?===(None Edited)

  Because of Zhuyouxing's contract restrictions, no matter how popular this thing is, the price of the game console must not be increased, and of course the price must not be reduced. It must be sold at the original price.

  This is something American department stores don't understand.

  Right now is a good time to raise prices.

  You see that the light gun is so popular, I am afraid that even if it rises to three hundred dollars, there will definitely be a lot of people buying it.

  But Yuxing Electronic Entertainment doesn't listen to these, no matter what the price can't be shaken.

  In desperation, these department stores in the United States can only buy at the original price.

  As a result, the products were quickly out of stock, and the out-of-stock speed far exceeded the expectations of Zhuyouxing, which passively formed a short-term hunger marketing.

  During the period of out-of-stock, those who are eager to buy cannot satisfy their inner desire to buy, but are more and more eager to get it.

  There are certain psychological factors involved.

  Otherwise there wouldn't be so many companies in the afterlife that the tactic of hunger marketing would be popular.

  Because that's what has proven to work.

  Sell ​​a small number of products and then suppress people's desire to buy.

  Then when the product is put on the shelves again, these people will immediately retaliate to consume, and they will never consider whether this thing is what they need.

  In short, it is a rare thing, and you will feel that you should have it, so as to satisfy your inner desire to buy.

  It's just that Zhu Yuxing doesn't want this to happen. He has experienced countless times of hunger marketing and monkey tactics in his previous life. It's only a matter of time before it sells.

  At the same time, within Hongguo Company, the financial report data for the last week has been updated, and the senior management gathered for a meeting.

  As the CEO, Klaus did not sit, but put his hands on the table and stared at everyone in the conference room.

  "I want to know why our personal computer sales figures are down 10 percent this week? What is the reason."

  At the International Consumer Electronics Show before this, their company just announced the latest personal candy-color all-in-one computer.

  As soon as it was launched, it was immediately popular.

  Then, when they went on sale in February, their product immediately set an all-time sales record for the company.

  This is really something to celebrate.

  They celebrated the company's successful sales strategy that day, and then prepared to step up and take the company to the next level.

  I just didn't expect that something unexpected happened in the first week of March.

  According to the normal sales curve, their products should increase sharply in the first week, then decrease by about 30% in the second week, and then sell at 23% in the next week. rate decreased.

  But the 10 percent drop in the first week of March was beyond the comprehension of his CEO.

  "Marketing and Advertising Department, has your advertising investment decreased?"

  "Of course not. We have also increased some investment. We have invested more than ten million dollars in marketing on TV, on the Internet, and on major billboards. cost."

  Klaus looked   at the R&D department again: "Is there any bad feedback on the product?"

  "Absolutely not. There are not many complaints about the product so far."

The higher-ups asked over and over again.

  The result is that none of them have any problems.

  But this week, it has dropped by 10%.

  At this time, a high-level executive raised his hand carefully and said, "Well, March should be a period of low consumption, and it is normal to drop by 10%. By the middle of the year, sales should pick up again. I think this should be It's not a problem."

  Klaus looked at the senior, and he felt that what this guy said made some sense.

  Otherwise, others can't explain why the sales have dropped by so much this week.

  Klaus said to the crowd: "Well, then you will keep your current state, I don't want any product public relations crisis."

  "This Klaus, don't worry, we still have this little self-confidence. "

  In the high-level meeting of Hongguo Company, everyone swears and promises.

  They are all top talents in their fields, and there will be no big surprises at all.

  They also felt that this week's decline should just be an accident, and that the general spending power of the people fell slightly this week.

  But in fact, the consumption power of the United States is at a time when it is strong, how can it be reduced?

  The people of Hongguo Company have not discovered this yet.

  At the same time, companies such as Morgan Group and Lierda also found that the sales of their own products were bizarrely decreasing.

  They don't understand why.

  It seems that I haven't heard of any industry changes recently.

  And I haven't heard of any competitors appearing.

  At this moment, they haven't taken Yuxing Electronic Entertainment to heart at all.

  Because they always thought that it was something for children to play with, a group of children, how could it affect the sales of their products?

  They look more like adults than those little brats.

  But now the main consumer groups in their eyes are playing with children with light guns in front of the TV one by one.

  "Dad, you have finished this game, it's up to me!"

  "Child, don't worry, let your father play for a while, this dog is too cheap, I have to make this dog understand how good your father is. , your father and I are a sharpshooter in the shooting range!"

  "Cut, just blow it, the uncle next door told me last time that he tortured you to death in the shooting range."

  "You listen to what he says? Don't you believe in your father?"

  "I didn't believe it originally, but now, Dad, you are not as good as me. I can still hit ten ducks, how many did you hit?"

  Father blushed, then Said: "Stinky boy, don't be complacent, I'm just not familiar with how this thing works at first, then I'll show you your dad's sharpshooter skills."

  "Then dad, what if you are not as good as me?"

  " Then say whatever gift you want, I will definitely buy it for you." The

  child's eyes lit up, "Then it's settled."

  The father and the child are happy together, the father also forgot the computer and other electronic products, and now he just wants to grab the game console with the child.

  And the child has made a plan. As long as his father loses this game, he will let his father buy the GB game console.

  He had heard from other classmates that it was more fun than SFC. Now there are many children in the school who have it, and of course he wants to have it.