Jet Li happily agreed, "That's great! We're definitely interested." Living in the U.S., he naturally knew that Laila was the heir to Moran Media. Her willingness to help was a rare opportunity, and he couldn't possibly refuse. Without consulting the director, he directly agreed.
"A talk show, can I join too?" Zhang Ziyi had participated in a program last time during the promotion of "Crouching Tiger, Hidden Dragon." Ang Lee, the director, and Zhang Yimou were different. The former had been in Hollywood for many years and was well aware of various matters, while the latter primarily worked in the East and Asia and was not familiar with the differences between East and West. Combined with the relatively relaxed attitude of the distributor, there were no arrangements for some programs.
"Of course. I think everyone should participate. It will allow more audiences to get to know you and understand you. Then, bring out some interesting things to make the audience interested in your movie. As long as you can achieve this, it's a successful promotion."
With a sense of solidarity, Laila didn't mind sharing some of her experiences with them.
"In Hollywood, there are many ways to promote. Spending money is one way, but it consumes a lot, and only big-budget commercial films do that. Generally, films invest some funds, but more often, they use elements from the movie for publicity. A simple way is to hype scandals, celebrity relationships, and so on. A more sophisticated approach involves playing with more imaginative elements."
"Imaginative elements?" Zhang Ziyi didn't quite understand. Even Jet Li, sitting beside her, listened attentively.
Laila smiled slightly, "For example, when I used to shoot horror films, some supernatural events occurred on my set."
She was just giving an example, but Jet Li immediately understood. No wonder they said she was the best planner in America. Every time her movies earned so much at the box office, it wasn't just talk. Just using that sentence well could create many unexpected box office results.
"Thank you," he sincerely expressed his gratitude.
In the United States, there were very few people like her who could be so open with Easterners. Under the brainwashing of Western media, young Americans tended to have some biases against the East. It's not that no one liked the East, but it was relatively rare. He was fortunate that among that small group of people who liked the East, there was someone like Laila. Her goodwill was more reassuring to them than to ordinary people.
It was a satisfying conversation for both sides. After sending the two away, Laila immediately called Anthony to arrange a talk show for the cast of "Hero."
"Okay, I'll take care of it." Anthony agreed without saying much. Anyway, his job was to connect Laila with Moran Media, whether it was helping her promote or promoting other films. As long as she said the word, he would definitely handle it well.
But there were still some things he needed to say.
"I think I need to remind you. Your actions represent your family. If you lean too much towards the East, it may have some negative effects on certain matters."
He phrased it subtly, but Laila understood his meaning, reminding her not to get too close to the East to avoid being misunderstood by some people.
Laila sighed lightly in her heart. The contradictions between East and West weren't something she, just a director, could solve. She didn't consider herself a savior. What she could do was provide some help where she could see.
"I know. This is just ordinary film communication. There won't be any other implications."
"It's best if you understand." Anthony just hoped the little boss could recognize her position. Controlling so many media outlets, if she was considered too close to the East, it would have a significant impact on the family business.
A few days later, the cast of "Hero" did indeed appear on one of NBC's popular talk shows. The main actors and director went on stage, introducing the movie in a light-hearted manner. Behind them, the screen kept playing things related to the movie, like trailers, posters, and stills, presenting the audience with beautiful scenes of pure Eastern aesthetics.
The effect after the show was astonishing. The most noticeable change was the increase in people talking about the movie online. From a few mentions, there were now quite a few hot topics, all thanks to the show.
For this, the "Hero" crew was very grateful to Laila and sent an invitation, hoping to have a meal together.
Familiar with socializing, Laila chuckled. It seemed that only Easterners liked to build relationships over meals. She liked this aspect but unfortunately had to return home for Christmas and New Year. She agreed to have a meal after the premiere.
Back in her New York home, as soon as she entered, she saw little William drooling and smiling as he walked towards her.
His memory was truly impressive. Even though they only met once every one or two months, he could still remember her appearance.
Chubby, with arms and legs like tender lotus roots, always melted Laila's heart into a puddle. Just like his mother Janet, holding him would lead to loud shouts and kisses, making the cute little guy laugh heartily each time.
"Play with your sister later. Come with Daddy first." Janet handed the child to Quentin and then pushed Laila into her room.
"What's going on?" It seemed mysterious. Laila sat opposite her mother, looking at her curiously.
"I've been thinking a lot lately." Janet smiled contentedly as she looked at her daughter. No matter how she looked, she was satisfied and fond of her daughter. How could her daughter be so outstanding?
Laila looked at her with confusion, "Thinking about what?"
"Do you and Roy want to get engaged first??"
Janet brought up such an explosive topic without any warning, leaving Laila silent for a while.
"Aren't you two getting along well? Even if you want to get married later, it's not a bad idea to set it now." Seeing her daughter seemed genuinely surprised, Janet explained quickly, "Look, right now, you two are just in a boyfriend-girlfriend relationship. Who knows if those women will approach him when you're not around? And you two are often apart, leaving for months at a time. What if something happens?"
Laila squinted, "Mom, did you hear something?"
Janet didn't expect her to be so sensitive, and with a dodging expression, she said with uncertainty, "Where did you hear that? I'm just worried about you two. Clearly, you love each other, but you can't even meet each other's faces regularly." Saying this, she casually asked, "Is Roy still on set recently?"
Laila raised an eyebrow, "Mom, did you forget what I do? Acting in front of me, showing your acting skills, isn't very advantageous for you." She was skilled in reading expressions, her specialty, okay?
Janet's expression froze for a moment, then with an uncertain tone, she asked, "You really haven't heard any rumors?"